Manager, Marketing Planning, HSBC

HSBC

Location:
Hong Kong, Central

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

HSBC is seeking a Manager, Marketing Planning to support global marketing initiatives within Corporate & Institutional Banking. This role involves assisting with the development and execution of marketing strategies, managing resources and budgets, establishing performance metrics, and collaborating across teams to support the bank’s growth opportunities.

Job Responsibility:

Support the marketing planning process for CIB, ensuring alignment with business goals and growth opportunities
Assist in translating commercial objectives into actionable marketing initiatives, identifying necessary resources and expected outcomes
Help coordinate the marketing calendar and campaign roadmap across various client segments and product lines
Provide support in managing the marketing budget, ensuring resources are allocated effectively
Assist in evaluating marketing performance and channel efficiency through investment models
Collaborate with Finance and Business Management to support forecasts and ROI frameworks
Assist in preparing regular reports for senior marketing and business leadership
Work with data and analytics teams to support the establishment of KPIs and benchmarks for marketing initiatives
Support governance and operational processes across marketing planning and execution
Assist in promoting the use of best-in-class tools and methodologies within the marketing function
Ensure marketing teams have access to necessary data and insights for effective execution
Collaborate with Business and Client/Sector Marketing teams to support go-to-market strategies and business alignment
Foster a culture of transparency and continuous improvement
Advocate for Agile Principles and support an Agile way of working within the team
Promote the organization’s values and contribute to a diverse environment reflecting the HSBC brand.

Requirements:

Some experience in marketing operations or planning roles within a financial service or B2B environment
Familiarity with marketing planning and performance reporting
Understanding of the institutional banking landscape and related product lines
Strong organisational and time management skills with an ability to manage multiple priorities
Strong analytical skills with knowledge of marketing KPIs and business metrics
Experience in complex organizations and collaboration across business and marketing leadership
Effective communicator with the ability to present insights to stakeholders
Bachelor’s degree in Business, Marketing, Finance, or a related field preferred.

What we offer:

Continuous professional development
Flexible working
Opportunities to grow within an inclusive and diverse environment.

Additional Information:

Job Posted:
September 27, 2025

Expiration:
October 12, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Manager, Marketing Planning

HSBC

Location:Hong Kong, Central

Category:-

Contract Type:Employment contract