Manager, Marketing Ops, CVS Health

CVS Health

Location:
United States, New York

Category:
-

Contract Type:
Employment contract

Salary:

72360.00 - 159120.00 USD / Year

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Job Description:

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. This role manages marketing operations for a cross-functional team, ensuring campaigns meet specifications and compliance requirements. The position combines strategic oversight with operational tasks and requires strong attention to detail and communication skills.

Job Responsibility:

Manage the 'operational backbone' of a ~6 person cross-functional marketing team delivering educational campaigns to Aetna members
Engage closely with a Senior Marketing Operations Manager, health plans, and state Medicaid departments to ensure campaigns are delivered to highly exacting specifications
Lead strategy for a subset of campaigns (analyze overlaps/gaps with existing campaigns, develop test plan and targeting, identify opportunities for innovation, define the member’s journey, write creative brief and work with creative team on messaging, etc.)
Manage trafficking of marketing campaigns within the content approvals ecosystem
Lead cross-functional Campaign Team implementation meetings
Execute Quality Assurance / User Acceptance Testing for each campaign launch
Review and approve highly customized test and final proofs across multiple formats and media
Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as needed
Manage reporting for marcom spend, health plan reporting requests, and other use cases
Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a 'well-oiled machine'
Synthesize learnings from 'test & learn' marketing experiments on a regular basis.

Requirements:

5+ years in a marketing operations role in a large corporation (ideally working with some combination of email, direct mail, SMS, IVR/phone, paid media, web). Time spent in related roles like project management may also be considered
Experience with Medicaid compliance requirements is highly desirable
Experience / familiarity with Workfront workflow management tool
Some professional experience with PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc.)
Strong attention to detail, flexibility, ability to learn quickly, and excellent communication skills are all critical for this role
Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment) is preferred but not required
Experience in the healthcare industry is preferred but not required – but a passion for healthcare is necessary.

Nice to have:

Experience with Medicaid compliance requirements
Familiarity with Workfront workflow management tool
Professional experience with PowerPoint and Excel
Experience in Agile methodology or rapid test and learn environment
Experience in the healthcare industry.

What we offer:

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access.

Additional Information:

Job Posted:
March 20, 2025

Expiration:
April 30, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Manager, Marketing Ops