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Manager, Marketing Operations

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Optimizely

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Location:
United Kingdom , London

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Salary:

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Job Description:

As a Marketing Operations Manager, you will lead our Campaign Operations team and take ownership of the management, execution, and optimization of marketing campaigns through Marketo. You will ensure our marketing automation platform runs flawlessly and efficiently while collaborating with cross-functional teams and agency partners to align operational execution with overarching business goals. This is a dynamic role that blends strategic leadership with hands-on campaign execution.

Job Responsibility:

  • Lead and supervise the campaign operations team, ensuring that all Campaign Operations requests in the Content Marketing Platform (CMP) are actively monitored and fulfilled
  • Enforce adherence to established Service Level Agreements (SLAs) and rigorous quality assurance (QA) processes
  • Act as a strategic partner to marketing stakeholders, guiding them on process to ensure their requirements are clearly defined and successfully met
  • Communicate proactively with stakeholders to manage expectations, project milestones, and end-to-end campaign timelines
  • Develop and maintain comprehensive documentation, Standard Operating Procedures (SOPs), and scalable campaign templates for the team
  • Own and drive the roadmap for our Marketing Automation Platform (MAP)
  • Help orchestrate and optimize our integrated tech stack workflow, specifically driving the CMP -> Opal -> MAP story
  • Coordinate with the Marketing Ops AI Associate to map out and execute the AI strategy for Campaign Operations
  • Champion continuous process improvement, identifying inefficiencies and implementing scalable operational solutions
  • Build, deploy, and manage email, paid media, content, and event campaigns directly within Marketo
  • Develop advanced audience segmentation, create smart lists, and implement dynamic content strategies to scale personalization
  • Set up, launch, and analyze A/B tests for email campaigns, generating actionable performance reports to drive continuous improvement
  • Conduct end-to-end testing of landing pages to guarantee optimal user experience and ensure leads are being processed and captured correctly
  • Ensure accurate technical tracking across all campaigns (UTMs, Salesforce Campaign member statuses) to support closed-loop ROI and attribution reporting
  • Manage list operations, including QA'ing event attendee lists and flawlessly importing data into Marketo and Salesforce
  • Troubleshoot Marketo/Salesforce list imports and sync issues to ensure leads are successfully routed to the correct sales queues
  • Oversee and implement operational updates to the 'order of operations' processes within Marketo
  • Continuously monitor and maintain the overall health, hygiene, and compliance of our Marketo database
  • Enforce strict compliance with global data privacy regulations (e.g., GDPR, CCPA, CAN-SPAM) regarding opt-ins, opt-outs, and communication limits

Requirements:

  • 3–4+ years of experience in Marketing Operations, with a strong, dedicated focus on Campaign Operations
  • Deep expertise in Marketing Automation Platforms—Marketo is highly preferred, though we are open to power users of other leading platforms
  • Familiarity with Salesforce CRM is also critical
  • Exceptional project management and time management capabilities, with a proven ability to prioritize tasks, execute multi-channel campaigns, and meet tight deadlines in a fast-paced environment
  • Good communication skills (both written and verbal) to effectively guide stakeholders, seamlessly translate technical concepts to non-technical teams, and manage project timelines
  • Demonstrated experience supervising team members, fostering a collaborative environment, and aligning cross-functional teams (including external agency partners) toward shared business objectives

Additional Information:

Job Posted:
March 24, 2026

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