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This role is best for someone who has a combination of strong Marketo expertise with excellent operational discipline and a sharp eye for optimization. The ideal candidate is someone already using AI in practice and is comfortable applying AI to improve speed, quality, analysis, testing, and overall team productivity. You will own email and nurture strategy, oversee marketing automation execution, and ensure the quality and effectiveness of key programs across forms, routing, data, and campaign workflows. This role will also manage one specialist level role focused on Email Marketing. This role sits within marketing, but partners closely with RevOps who owns the broader company-wide systems and operations. This role owns marketing's automation strategy, execution, and process improvement, with Marketo at the center.
Job Responsibility:
Own Marketo as marketing's core automation platform and lead execution of email, nurture, database hygiene and campaign workflows
Ensure proper governance in accordance with guidelines, including things like GDPR
Develop and optimize email and nurture strategy across campaign, newsletter, and operational programs
Build scalable processes, templates, and working models that improve speed, quality, and consistency
Own marketing's lead scoring, routing requirements, and data quality processes in partnership with RevOps
Oversee forms, landing page QA, routing, testing, and related conversion operations for nintex.com
Troubleshoot operational issues quickly and strengthen processes to reduce manual work and errors
Own performance reporting for email, nurture, and marketing automation programs, using insights to improve engagement and conversion
Apply AI and testing in practical ways to improve workflow efficiency, execution quality, and overall program performance
Manage and develop one Email Marketing Specialist, providing direction, coaching, and quality control
Requirements:
5+ years of experience in marketing automation, marketing operations, or email marketing, with deep hands-on Marketo expertise
Strong experience with email programs, nurture campaigns, lead management, forms, landing pages, and marketing performance reporting
Familiarity with CRM data structures
Demonstrated use of AI tools to improve productivity, execution, analysis, or workflow effectiveness
1 year of experience as a direct people manager or Team Lead or mentor required
What we offer:
Global Gratitude and Recharge Days
Flexible, paid time off policy
Employee wellness programs and counseling resources
Meaningful peer recognition and awards
Paid parental leave
Invention/patenting assistance
Community impact, paid volunteer time, and opportunities