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Baxter Logo Baxter · -

Manager, Marketing Connectivity

United States, Skaneateles Falls 104000.00 - 143000.00 USD / Year · Job Posted March 25, 2026
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Job Description

As the Upstream Marketing Manager, Connectivity Solutions and Services you will lead defining connectivity roadmap needs and evolve connectivity services strategy and best practices for Front Line Care products. You will identify opportunities for improvement and innovation in this area. Using your cross functional leadership skills, you will partner with upstream product management teams, downstream marketing teams, service, and R&D to develop and execute the strategic management and growth of our connectivity solutions. This role will serve as the connectivity subject matter expert for vitals connectivity solutions and remote service capabilities.

Job Responsibility

  • Lead defining connectivity roadmap needs and evolve connectivity services strategy and best practices for Front Line Care products
  • Identify opportunities for improvement and innovation
  • Partner with upstream product management teams, downstream marketing teams, service, and R&D to develop and execute the strategic management and growth of connectivity solutions
  • Serve as the connectivity subject matter expert for vitals connectivity solutions and remote service capabilities
  • Lead upstream marketing activities for connectivity solutions and services and define future connectivity roadmap needs
  • Lead go to market and launch activities for new connectivity releases supporting the patient monitoring portfolio and remote service offering
  • Collaborate with relevant upstream product managers, regional marketing, R&D, quality, regulatory, and service, as well as other internal and external stakeholders
  • Align on the customer segmentation and targeting strategy, and optimize deployment processes
  • Drives future primary care connectivity requirements across all categories
  • Manages FLC roadmap for DeviceBridge, Connex CS, and service software tools
  • Leads FLC launches for new partner interfaces, new connectivity features, and new connected service offerings
  • Drive the geographic expansion commercialization strategy for FLC remote service offerings including input into both product requirements and commercial deployment capabilies for increased penetration
  • Identify deployment best practices for connected solutions globally
  • Look for new revenue streams, business models (ie service/SAAS/etc) and business opportunities around connected solutions
  • Communicate key milestones, deliverables, and progress to cross functional stakeholders ensuring transparency and visibility
  • Train commercial teams on new offerings as needed

Requirements

  • Bachelor’s degree with 5+ years experience in healthcare software, medical devices or related field preferred
  • Upstream marketing experience, including New Product Development (NPD), customer insight, marketing strategy, innovation, and product launch
  • Experience developing user needs to inform product requirements for new technologies
  • Entrepreneurial spirit, results-oriented, and growth mindset
  • Proven ability to influence others and communicate effectively
  • Strategic thinker who also can act tactically to drive and deliver results
  • Strong technical, analytical, and presentation skills
  • Willingness to travel 25%

What we offer

  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • Medical and dental coverage that start on day one
  • Insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Employee Stock Purchase Plan (ESPP)
  • 401(k) Retirement Savings Plan (RSP)
  • Flexible Spending Accounts
  • Educational assistance programs
  • Paid holidays
  • Paid time off ranging from 20 to 35 days based on length of service
  • Family and medical leaves of absence
  • Paid parental leave
  • Commuting benefits
  • Employee Discount Program
  • Employee Assistance Program (EAP)
  • Childcare benefits

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