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As the Upstream Marketing Manager, Connectivity Solutions and Services you will lead defining connectivity roadmap needs and evolve connectivity services strategy and best practices for Front Line Care products. You will identify opportunities for improvement and innovation in this area. Using your cross functional leadership skills, you will partner with upstream product management teams, downstream marketing teams, service, and R&D to develop and execute the strategic management and growth of our connectivity solutions. This role will serve as the connectivity subject matter expert for vitals connectivity solutions and remote service capabilities.
Job Responsibility:
Lead defining connectivity roadmap needs and evolve connectivity services strategy and best practices for Front Line Care products
Identify opportunities for improvement and innovation
Partner with upstream product management teams, downstream marketing teams, service, and R&D to develop and execute the strategic management and growth of connectivity solutions
Serve as the connectivity subject matter expert for vitals connectivity solutions and remote service capabilities
Lead upstream marketing activities for connectivity solutions and services and define future connectivity roadmap needs
Lead go to market and launch activities for new connectivity releases supporting the patient monitoring portfolio and remote service offering
Collaborate with relevant upstream product managers, regional marketing, R&D, quality, regulatory, and service, as well as other internal and external stakeholders
Align on the customer segmentation and targeting strategy, and optimize deployment processes
Drives future primary care connectivity requirements across all categories
Manages FLC roadmap for DeviceBridge, Connex CS, and service software tools
Leads FLC launches for new partner interfaces, new connectivity features, and new connected service offerings
Drive the geographic expansion commercialization strategy for FLC remote service offerings including input into both product requirements and commercial deployment capabilies for increased penetration
Identify deployment best practices for connected solutions globally
Look for new revenue streams, business models (ie service/SAAS/etc) and business opportunities around connected solutions
Communicate key milestones, deliverables, and progress to cross functional stakeholders ensuring transparency and visibility
Train commercial teams on new offerings as needed
Requirements:
Bachelor’s degree with 5+ years experience in healthcare software, medical devices or related field preferred
Upstream marketing experience, including New Product Development (NPD), customer insight, marketing strategy, innovation, and product launch
Experience developing user needs to inform product requirements for new technologies
Entrepreneurial spirit, results-oriented, and growth mindset
Proven ability to influence others and communicate effectively
Strategic thinker who also can act tactically to drive and deliver results
Strong technical, analytical, and presentation skills
Willingness to travel 25%
What we offer:
Support for Parents
Continuing Education/ Professional Development
Employee Heath & Well-Being Benefits
Paid Time Off
2 Days a Year to Volunteer
Medical and dental coverage that start on day one
Insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
Employee Stock Purchase Plan (ESPP)
401(k) Retirement Savings Plan (RSP)
Flexible Spending Accounts
Educational assistance programs
Paid holidays
Paid time off ranging from 20 to 35 days based on length of service