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The Manager, Marketing Communications helps develop and execute strategic communication plans for Y-USA operational departments and practice areas, to achieve organizational goals and deliver important information and resources to Y-USA staff and local YMCA audiences.
Job Responsibility:
Partners with Director, Marketing Communications to develop strategic communications plans for operational departments and practice leaders
Convenes communications team stakeholders to contribute to strategic communication planning for operational departments and practice leaders
Develops and executes daily communication activities in alignment with strategic priorities, such as: writing, editing, proofreading and developing marketing/communications collateral
Provides regular communications counsel to operational departments and practice leads
Collaborates with operational department team members and appropriate Marketing Communication teams to ensure communication materials and plans meet expectations for editorial quality and brand alignment
Tracks communication collateral spending for operational departments to ensure projects remain within assigned budget
Develops and posts operational departments’ content on LINK on an ongoing basis
Performs other duties as assigned by Director, Marketing Communications or Vice President, Organizational Communications
Requirements:
Bachelor's degree in Communications, Public Relations or a related field is required
Minimum 5-7 years of professional communications experience is required
Experience developing and executing communication plans is required
Experience developing content for various communication tools including websites, newsletters, brochure and blogs is required
Experience creating content for and managing the production of marketing/communications collateral is required
Excellent, verbal, written and interpersonal communication skills are required
Strong planning and organizational skills are required
Demonstrated ability to balance multiple priorities and meet tight deadlines is required
Demonstrated ability to develop and maintain strong, collaborative client relationships is required
Ability to work independently as well as within a team environment across all levels of the organization is required
Ability to think creatively, strategically and proactively, and translate ideas into effective communication approaches and products, is required
Commitment to the YMCA character development values of caring, honesty, respect and responsibility is required