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Manager, Marketing Brand Management

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SC Johnson

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Location:
United States , Racine

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Category:
-

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Contract Type:
Not provided

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Salary:

134400.00 - 176400.00 USD / Year
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Job Description:

As Manager, Brand Management, you’ll be at the forefront of shaping how our brands connect with consumers and win in the marketplace. This dynamic role blends strategic brand equity building, media-to-cart innovation, and portfolio leadership. You’ll drive integrated marketing strategies that spark engagement, fuel growth, and align cross-functional teams around a shared vision of success.

Job Responsibility:

  • Develop and execute brand equity strategies, ensuring alignment with brand vision, positioning, and creative direction
  • Lead integrated communication planning across media channels (ATL, BTL, social), partnering with agencies and internal teams to deliver cohesive consumer experiences
  • Oversee creative development and packaging design to maintain and evolve brand identity across touchpoints
  • Conduct and apply consumer and market research to refine brand positioning and inform campaign strategies
  • Design and implement media-to-cart programs that connect upper-funnel brand building with lower-funnel conversion across digital and physical retail
  • Manage omnichannel execution, campaign analytics, and budget allocation to optimize performance and drive measurable outcomes
  • Define and prioritize portfolio strategies including segmentation, pricing tiers, innovation roadmaps, and sustainability integration
  • Lead claims strategy development, ensuring regulatory compliance and alignment with brand positioning and product messaging
  • Drive portfolio optimization through performance monitoring, assortment planning, and collaboration with Category Management
  • Align demand forecasts with marketing and sales strategies for accurate planning
  • Partner with Insights, Sales, and Analytics teams to evaluate marketing effectiveness and inform future portfolio and investment decisions
  • Support commercialization and cross-functional training to enhance omnichannel capabilities and foster continuous improvement
  • Lead integrated growth planning efforts, ensuring innovation and portfolio priorities are aligned
  • Ensure all marketing and functional claims meet compliance standards and support business objectives
  • Foster a culture of continuous improvement, learning, and innovation across marketing practices
  • Support commercialization teams with training to enhance omnichannel and consumer-centric capabilities
  • Collaborate with Sales to leverage data, market trends, and forecasting models for strategic planning and performance optimization

Requirements:

  • Bachelor’s degree in Marketing, Business Administration, or a related field
  • Minimum of 7+ years of relevant experience, or 5+ years with an advanced degree
  • Qualified candidates must be legally authorized to work in the United States

Nice to have:

  • MBA or advanced degree preferred
  • 5–7 years in portfolio management, brand strategy, or related marketing roles
  • Project Leadership & Growth Orientation: Proven ability to lead strategic brand marketing initiatives and cross-functional teams, with a strong focus on driving growth and innovation within portfolio and S&OP functions
  • Strategic Analytics: Expertise in leveraging consumer, market, and operational data to generate actionable insights
  • skilled in advanced analytics, KPI development, and performance optimization
  • Business & Financial Acumen: Strong understanding of business fundamentals, including P&L management, demand planning, and resource allocation to maximize ROI
  • Results Orientation: Demonstrated ability to deliver measurable outcomes with urgency and accountability, balancing strategic leadership and hands-on execution
  • Analytical & Data Interpretation Skills: Strong analytical capabilities with the ability to interpret complex market and consumer data to inform decision-making
  • Communication & Collaboration: Excellent interpersonal and communication skills, with a proven ability to influence and align cross-functional stakeholders
  • Adaptability: High sense of urgency and ability to thrive in dynamic, ambiguous environments
What we offer:
  • Profit sharing
  • Short-term incentive
  • Long-term incentives
  • Subsidized health care plans
  • Maternity/paternity/adoption leave
  • Flexible work arrangements
  • Vacation purchase options
  • Recreation and fitness centers
  • Childcare
  • Counseling services
  • Matching 401(k) contributions

Additional Information:

Job Posted:
March 04, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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