CrawlJobs Logo
Nintex Logo Nintex · -

Manager, Marketing Automation

United States, Bellevue Employment contract 120000.00 - 135000.00 USD / Year · Job Posted May 04, 2026
Apply Position
Job Link Share

Job Description

This role is best for someone who has a combination of strong Marketo expertise with excellent operational discipline and a sharp eye for optimization. The ideal candidate is someone already using AI in practice and is comfortable applying AI to improve speed, quality, analysis, testing, and overall team productivity. You will own email and nurture strategy, oversee marketing automation execution, and ensure the quality and effectiveness of key programs across forms, routing, data, and campaign workflows. This role will also manage one specialist level role focused on Email Marketing. This role sits within marketing, but partners closely with RevOps who owns the broader company-wide systems and operations. This role owns marketing's automation strategy, execution, and process improvement, with Marketo at the center.

Job Responsibility

  • Own Marketo as marketing's core automation platform and lead execution of email, nurture, database hygiene and campaign workflows
  • Ensure proper governance in accordance with guidelines, including things like GDPR
  • Develop and optimize email and nurture strategy across campaign, newsletter, and operational programs
  • Build scalable processes, templates, and working models that improve speed, quality, and consistency
  • Own marketing's lead scoring, routing requirements, and data quality processes in partnership with RevOps
  • Oversee forms, landing page QA, routing, testing, and related conversion operations for nintex.com
  • Troubleshoot operational issues quickly and strengthen processes to reduce manual work and errors
  • Own performance reporting for email, nurture, and marketing automation programs, using insights to improve engagement and conversion
  • Apply AI and testing in practical ways to improve workflow efficiency, execution quality, and overall program performance
  • Manage and develop one Email Marketing Specialist, providing direction, coaching, and quality control

Requirements

  • 5+ years of experience in marketing automation, marketing operations, or email marketing, with deep hands-on Marketo expertise
  • Strong experience with email programs, nurture campaigns, lead management, forms, landing pages, and marketing performance reporting
  • Familiarity with CRM data structures
  • Demonstrated use of AI tools to improve productivity, execution, analysis, or workflow effectiveness
  • 1 year of experience as a direct people manager or Team Lead or mentor required

What we offer

  • Global Gratitude and Recharge Days
  • Flexible, paid time off policy
  • Employee wellness programs and counseling resources
  • Meaningful peer recognition and awards
  • Paid parental leave
  • Invention/patenting assistance
  • Community impact, paid volunteer time, and opportunities
  • Intercultural learning and celebration
  • Multiple tools through which to learn and grow, and an incredible global community
  • 401(k) with employer match

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Manager, Marketing Automation

8 matching positions

Marketing Automation Manager - CDP

Execute and report on customer and prospect facing email marketing programs cove...
Location
Location
United States Of America , Newton
Salary
Salary:
77000.00 - 102000.00 USD / Year
brighthorizons.com Logo
Bright Horizons
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Marketing, Communications or related field
  • In lieu of a degree, an additional 3 years of experience may be considered
  • 3 years of experience implementing and managing Marketing Automation programs and technology
  • 3 years of experience in Microsoft Customer Insights Journey Platform
Job Responsibility
Job Responsibility
  • Execute and report on customer and prospect facing email marketing programs covering a portfolio consisting of demand generation, events, newsletters and retention programs
  • Work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy
  • Assist in defining company’s audience targeting strategy, testing methodology and measurement of email marketing effectiveness
  • Assist in the development of tools, processes and frameworks to further best practices and deliver impactful email marketing programs
  • Responsible for building new Journeys in a Customer Data Platform (CDP), building segments, understanding the data requirements for use cases, data integrity, data quality and data sources involved to build the specific use cases
  • The resource should be able to independently configure and manage marketing journeys and campaigns
  • Develop, execute, and optimize marketing automation campaigns across channels including email and SMS, ensuring accuracy in content, audience segmentation, personalization, and deployment
  • Create automated, multi-touch prospect and customer lifecycle programs, including both campaign-based and journey-based experiences
  • Assist with campaign migration from legacy tools and ensure marketing data is structured and usable within Customer Insights
  • Provide recommendations and input on goals, objectives, strategy and email best practices
What we offer
What we offer
  • Medical, dental, and vision insurance
  • Paid vacation, sick, holiday, and parental bonding leave
  • 401(k) retirement plan
  • Long-term and short-term disability insurance
  • Life insurance
  • Money-saving discounts and financial planning tools
  • Tuition assistance and education coaching
  • Caregiving support and resources for the children and adults in your family
  • Fulltime
Read More
Arrow Right

Marketing Automation Manager

The Marketing Automation Manager will join a well-established and high-performin...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
jobs.360resourcing.co.uk Logo
360 Resourcing Solutions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2+ years’ hands-on experience building and managing campaigns within HubSpot
  • Experience in integrations within HubSpot, preferably Salesforce CRM
  • Proven experience in digital marketing, delivering lead nurturing, retention and high-volume lead generation programmes
  • Familiarity with working with data lakes and integrations into BI tools
  • Advanced analytical capability with the ability to translate complex data to non-operational stakeholders
  • Strong understanding of segmentation strategy, data hygiene and CRM best practice
  • Solid working knowledge of GDPR, PECR and broader marketing compliance regulations
  • Highly proactive, solutions-focused with strong stakeholder and project management skills
  • A test-and-learn mindset with confidence in experimentation and iterative optimisation
  • Comfort operating in high-growth, fast-evolving environments
Job Responsibility
Job Responsibility
  • Designing and executing sophisticated, multi-channel marketing automation strategies within HubSpot
  • Developing advanced lead nurturing, lead scoring and re-engagement frameworks aligned to commercial objectives
  • Leveraging data to inform segmentation strategy, campaign architecture and performance optimisation
  • Maintaining and elevating data governance standards, ensuring robust segmentation and database integrity
  • Managing the reporting and analysis of email and data performance
  • Building scalable automation workflows to support complex stakeholder requirements across multiple business units
  • Delivering insightful performance reporting and presenting actionable recommendations to drive continuous improvement
  • Ensuring full compliance with GDPR, PECR and relevant global data privacy regulations
  • Identifying automation innovation opportunities that enhance efficiency, performance and commercial impact
  • Fulltime
Read More
Arrow Right

Marketing Automation Manager

Primary Purpose: Execute and report on customer and prospect facing email market...
Location
Location
United States Of America , Newton
Salary
Salary:
77000.00 - 102000.00 USD / Year
brighthorizons.com Logo
Bright Horizons
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s Degree in Marketing, Communications or related field
  • 3 years of experience implementing and managing Marketing Automation programs and technology, preferably using Salesforce Marketing Cloud (ExactTarget) and/or Pardot
  • In lieu of a degree, an additional 3 years of experience may be considered
Job Responsibility
Job Responsibility
  • Develop, execute, and optimize marketing automation campaigns across channels including email and SMS, ensuring accuracy in content, audience segmentation, personalization, and deployment
  • Create automated, multi-touch prospect and customer lifecycle programs, including both campaign-based and journey-based experiences
  • Build personalized marketing campaigns with working knowledge of creating landing pages and web forms that align in design, tone, and functionality
  • Provide recommendations and input on goals, objectives, strategy and email best practices
  • Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems (i.e. Salesforce Sales Cloud, Microsoft Dynamics, Google Analytics)
  • Test new fields and other system updates/changes to ensure that the business use cases and requirements are met, includes data validation to ensure that the values in the field are correct
  • Stays current on email best practices and marketing technology industry trends to identify opportunities
  • Keep Marketing Automation documentation current - including naming conventions, best practices, processes, and procedures
  • Mentor and coach a junior team of marketing automation analysts, providing guidance on best practices, campaign execution, data quality and troubleshooting
What we offer
What we offer
  • Medical, dental, and vision insurance
  • Paid vacation, sick, holiday, and parental bonding leave
  • 401(k) retirement plan
  • Long-term and short-term disability insurance
  • Life insurance
  • Money-saving discounts and financial planning tools
  • Tuition assistance and education coaching
  • Caregiving support and resources for the children and adults in your family
  • Fulltime
Read More
Arrow Right

Senior Marketing Automation Manager

The EverPro business within EverCommerce offers business management solutions th...
Location
Location
United States
Salary
Salary:
130000.00 - 140000.00 USD / Year
evercommerce.com Logo
EverCommerce
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field
  • SaaS and/or B2B experience strongly preferred
  • 3+ years of people leadership experience, including leading teams through platform migrations or complex cross-functional initiatives
  • Deep Marketo expertise required
  • Marketo certification strongly preferred
  • Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms
  • Proven ability to build and execute full-funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards
  • Strong working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
  • Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting
  • Strong analytical skills with the ability to translate performance data into actionable strategy and prioritization decisions
Job Responsibility
Job Responsibility
  • Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value
  • Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes
  • Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI
  • Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across campaigns, programs, content, landing pages, reporting and analytics, scoring models, data architecture, compliance, and governance requirements
  • Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design
  • Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle
  • Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns
  • Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends
  • Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement
  • Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch
What we offer
What we offer
  • Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
  • Continued investment in your professional development
  • Day 1 robust health and wellness benefits, including an annual wellness stipend
  • 401k with up to a 4% match
  • Flexible and generous (FTO) time-off
  • Employee Stock Purchase Program
  • Fulltime
Read More
Arrow Right

Marketing Automation Manager

We are looking for a Marketing Automation Manager to lead the strategy and execu...
Location
Location
United States , Alpharetta
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Marketo certification, such as Marketo Certified Expert or a comparable credential
  • At least 5 years of experience in marketing automation, including substantial hands-on work with Marketo
  • Proven ability to support integrations involving Marketo, NetSuite CRM, and middleware solutions such as Dell Boomi
  • Strong data skills, including the ability to work with SQL or similar tools for data analysis and manipulation
  • Experience applying segmentation, personalization, and optimization techniques across automated marketing programs
  • Familiarity with multi-channel campaign execution and marketing attribution methods
  • Strong analytical, organizational, and problem-solving skills with the ability to manage multiple priorities effectively
  • Clear written and verbal communication skills with a collaborative approach to cross-functional work
Job Responsibility
Job Responsibility
  • Lead the development and ongoing refinement of automated campaigns, nurture streams, trigger programs, and lifecycle workflows within Marketo
  • Manage connections between Marketo, NetSuite, and other business platforms using tools such as Dell Boomi, LaunchPoint, and Zapier to support reliable data flow
  • Establish standards for audience segmentation, tailored messaging, dynamic content, testing approaches, email deliverability, and regulatory compliance
  • Track campaign and funnel performance, interpret results, and recommend improvements that strengthen engagement and conversion outcomes
  • Partner with content, creative, analytics, and broader marketing teams to align program execution with messaging strategy and business goals
  • Oversee database quality by maintaining clean records, standardizing fields, reducing duplicates, and monitoring overall system health
  • Create and maintain documentation, including process guides, workflow instructions, and operating procedures for marketing automation activities
  • Keep current with platform enhancements and emerging marketing automation practices to identify opportunities for continuous improvement
  • Provide direction and support to less experienced team members involved in marketing operations or campaign automation work
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
  • Fulltime
Read More
Arrow Right

Marketing Automation Manager

The Marketing Automation Manager is responsible for designing, building, and opt...
Location
Location
United States , Grand Rapids
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 3-7 years of hands-on experience managing marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot, etc.)
  • Demonstrated experience designing and optimizing automated nurture programs and lifecycle flows
  • Strong understanding of CRM systems (Salesforce, Dynamics 365, HubSpot CRM)
  • Experience with HTML/CSS for email templates (bonus but not required)
  • Solid analytical mindset with ability to translate data into actionable insights
  • Familiarity with data segmentation, lead scoring, and attribution models
  • Knowledge of compliance laws governing email and consumer data
  • Experience working cross-functionally with sales, product, and operations teams
Job Responsibility
Job Responsibility
  • Own the strategy, development, and execution of multi-channel marketing automation campaigns (email, SMS, in-app messaging, nurture flows, lead scoring, etc.)
  • Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms
  • Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity
  • Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives
  • Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement
  • Ensure compliance with email and data regulations (CAN-SPAM, GDPR, CASL, CCPA)
  • Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement)
  • Serve as the internal SME on marketing automation tools and best practices
  • Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance
  • Maintain a clean, scalable, and organized marketing automation infrastructure
What we offer
What we offer
  • Medical, vision, dental, and life and disability insurance
  • enrollment in company 401(k) plan
Read More
Arrow Right

Marketing Automation Manager

The Marketing Automation Manager is responsible for designing, building, and opt...
Location
Location
United States , Southfield
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 3–7 years of hands-on experience managing marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot, etc.)
  • Demonstrated experience designing and optimizing automated nurture programs and lifecycle flows
  • Strong understanding of CRM systems (Salesforce, Dynamics 365, HubSpot CRM)
  • Experience with HTML/CSS for email templates (bonus but not required)
  • Solid analytical mindset with ability to translate data into actionable insights
  • Familiarity with data segmentation, lead scoring, and attribution models
  • Knowledge of compliance laws governing email and consumer data
  • Experience working cross-functionally with sales, product, and operations teams
Job Responsibility
Job Responsibility
  • Own the strategy, development, and execution of multi-channel marketing automation campaigns (email, SMS, in-app messaging, nurture flows, lead scoring, etc.)
  • Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms
  • Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity
  • Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives
  • Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement
  • Ensure compliance with email and data regulations (CAN-SPAM, GDPR, CASL, CCPA)
  • Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement)
  • Serve as the internal SME on marketing automation tools and best practices
  • Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance
  • Maintain a clean, scalable, and organized marketing automation infrastructure
What we offer
What we offer
  • Medical, vision, dental, and life and disability insurance
  • 401(k) plan
Read More
Arrow Right

Marketing Automation Manager

We’re looking for a Marketing Automation Manager to join the EverPro Horizontal ...
Location
Location
United States
Salary
Salary:
75000.00 - 85000.00 USD / Year
evercommerce.com Logo
EverCommerce
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4–6+ years of experience in marketing automation, lifecycle marketing, or CRM-related roles
  • Hands-on experience building and managing campaigns in Marketo & HubSpot (or similar platforms such as Eloqua, Pardot, or Customer.io)
  • Strong understanding of segmentation, triggers, personalization, and automated journeys
  • Working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
  • High attention to detail with a strong QA mindset
  • Ability to manage multiple initiatives in a fast-paced, cross-functional environment
  • Strong communication and collaboration skills
Job Responsibility
Job Responsibility
  • Manage day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment across one-time, recurring, and triggered campaigns
  • Demonstrate strong attention to detail across campaign execution, including audience segmentation, messaging accuracy, personalization, and CTA alignment to ensure a high-quality customer experience
  • QA campaigns to ensure accuracy, compliance, and on-time delivery
  • Support more complex or personalized campaign builds as needed
  • Support the development and execution of lifecycle marketing programs across acquisition, nurture, conversion, onboarding, retention, and expansion
  • Translate business and campaign requirements into scalable lifecycle programs that improve funnel performance and customer engagement
  • Ensure accurate lifecycle and campaign tracking across connected Salesforce instances, maintaining clean data, proper attribution, and alignment between marketing and sales systems
  • Build and maintain journeys that are scalable, maintainable, and aligned with platform and data constraints
  • Maintain high standards for execution quality and campaign delivery across lifecycle programs
  • Monitor and troubleshoot data issues, journey performance, and delivery failures
What we offer
What we offer
  • Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
  • Robust health and wellness benefits, including an annual wellness stipend
  • 401k with company match
  • Annual wellness stipend
  • Flexible and generous paid time off
  • Employee Stock Purchase Program
  • Fulltime
Read More
Arrow Right