Manager, Marketing - Aftermarket

• Lead a team in the development and execution of the annual customer marketing strategy to support the growth of Customer Services & Support
• Work with cross-functional teams, to develop and implement a world-class customer experience that will strengthen the Bombardier Business Aircraft brand, improve market perception, and drive new and repeat business using innovative marketing solutions
• Develop and execute marketing strategies and campaigns such as email, search engine marketing, social and cross-media advertising that incorporate strong analytical measurement capabilities and supports the growth and promotion of Bombardier Customer Services & Support
• Optimize the mix of marketing & communications channels to achieve strategic objectives
• Suggest innovative solutions to communicate with the industry’s core audience
• Lead the governance for major marketing projects through rigorous project management, regular meetings with different management levels of the Marketing and Customer Experience organizations
• Implement a tracking and reporting strategy to analyze campaign performance
• Support Bombardier revenue objectives through the execution of marketing strategies to help drive lead generation activities
• Develop strong relationships with Bombardier executives & other key stakeholders within the organization
• Evaluate campaign analytics to analyze KPIs, identify end-user patterns and make recommendations to continually improve campaign effectiveness
• Manage the budget for the Customer Experience Marketing team through robust invoice, accrual and chargeback management
• Manage and collaborate with key partners and suppliers (agencies, consultants, translators, copy editors, etc.)

• Bachelor’s in marketing or a related field
• Minimum five (5) years’ experience managing a team
• Must be process oriented
• Ability to interact effectively with a variety of external and internal contacts and team members
• Minimum of ten (10) years of experience developing, implementing and leading marketing strategies in a large organization
• Expert in written and verbal communication and interpersonal skills in English and French (Quebec)
• Experience working in Customer Services or Aftermarket business
• Solid ability to translate complex information into simple – yet comprehensive – strategies with timelines and costs
• Experience in building and selling business cases
• Change management experience
• Highly organized and able to juggle multiple priorities in a fast-paced and stressful environment
• Strong Project Management skills
• Strong business and financial acumen
• Advanced budget management & reporting skills
• Knowledge of tools and processes required to implement marketing strategies
• Solid leadership skills and an ability to work in an extended team across business functions/units
• Strong stakeholder management skills
• Comfortable coaching, advising and challenging members of senior management

Knowledge of the aerospace industry is an asset

• Insurance plans (Dental, medical, life insurance, disability, and more)
• Competitive base salary
• Retirement savings plan
• Employee Assistance Program
• Tele Health Program