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You’re a relationship builder and strategic thinker, driven to expand market presence and uncover new opportunities in the Engineered Wood Products (EWP) industry. Your entrepreneurial spirit and deep industry knowledge allow you to navigate complex sales channels, build trust with stakeholders, and turn challenges into growth. Organized and influential, you thrive in dynamic environments, orchestrating solutions that drive long-term value. As Canfor Southern Pine’s Manager, Market Development – Engineered Wood Products (EWP), you’re the catalyst for market expansion and brand recognition.
Job Responsibility:
Developing and executing sales plans to expand Canfor’s presence in commercial, industrial, and mass timber market segments
Building and nurturing relationships with developers, architects, engineers, contractors, and regional distribution partners
Driving pull-through demand for Power Products® through specification and education of industry stakeholders
Analyzing market trends, identifying new distribution opportunities, and supporting regional partners to grow market share and profitability
Collaborating with internal teams and external partners to deliver superior product solutions and secure key accounts
Monitoring market pricing, competitive intel, and order trends to ensure strategic positioning and supply-demand balance
Participating in trade events, plant tours, and marketing initiatives to build brand recognition and support market entry
Setting objectives, implementing strategies, and developing action plans to improve long-term sales and margin growth
Providing quotes, managing distributor effectiveness, and supporting the development of marketing tools and support services
Requirements:
A Bachelor’s degree
A minimum of 10 years of experience in the engineered wood products industry
At least 5 years of sales experience
Knowledge of building construction, residential, non-residential, and commercial sectors (commercial construction experience preferred)
Strong communication skills
Self-motivated, with the ability to work independently and as part of a team
Practical computer skills, including Microsoft Office products
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