Manager, Lifecycle Marketing

• Drive benefit performance by testing and optimizing messaging across priority member segments to deliver targeted outcomes
• Support and execute the member lifecycle roadmap to improve benefit utilization, retention, and renewals, leveraging AI-powered tools to forecast impact and optimize touchpoints
• Write clear, effective creative briefs and partner with internal creative teams to develop high-quality lifecycle assets
• Use testing and optimization platforms to rapidly develop, refine, and scale high-performing creative across channels
• Own and maintain the batch CRM marketing calendar, identifying seasonal, cultural, and contextual opportunities to increase relevance
• Optimize triggered and location-based push programs using predictive models to improve timing, content relevance, and likelihood to engage
• Leverage advanced analytics tools to uncover customer needs, behaviors, and pain points, translating insights into actionable lifecycle strategies
• Partner with cross-functional teams to secure the data, tooling, and capabilities required to power new and existing automated programs, incorporating segmentation, personalization, and real-time decisioning where appropriate

• 5+ years of performance marketing experience with a strong focus on CRM and lifecycle or loyalty marketing
• Proven experience managing and optimizing direct-response campaigns across owned channels (email, push, in-app, on-site, etc.)
• Highly analytical, with the ability to use AI-enabled tools and insights to inform decision-making
• Strong customer-first mindset with a passion for creating meaningful member experiences
• Excellent collaboration skills and the ability to influence cross-functional stakeholders
• Agile, curious, and comfortable operating in a fast-paced, evolving environment
• Experience partnering with creative, product, operations, engineering, and analytics teams
• Strong written and verbal communication skills, including comfort presenting to peers and leadership
• Bachelor's degree required
• MBA preferred

Experience in a subscription-based or growth-oriented business is a plus

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan