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Disney Logo Disney · -

Manager, Lifecycle Marketing

Japan, Minato-ku · Job Posted December 27, 2025
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Job Description

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan to drive ongoing engagement, reduce churn, and support business-critical KPIs (including win-back, upgrade/plan mix, and retention). Set the strategic direction for lifecycle campaigns in partnership with Japan Growth, Brand Marketing, Content Programming, Creative, Legal, Analytics, and International Product Marketing teams. Deliver innovative, data-driven campaigns that promote Disney+ content and move measurable KPIs. Oversee planning, execution, and optimization across owned channels (email, push, in-app), ensuring operational excellence (localization, QA, legal compliance) and clear, measurable impact on retention and engagement. This role reports to the Japan Growth Director and is responsible for managing and developing the lifecycle team, while collaborating across multiple stakeholder groups and contributing Japan learnings to regional initiatives.

Job Responsibility

  • Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan to drive ongoing engagement, reduce churn, and support business-critical KPIs
  • Set the strategic direction for lifecycle campaigns in partnership with Japan Growth, Brand Marketing, Content Programming, Creative, Legal, Analytics, and International Product Marketing teams
  • Oversee planning, execution, and optimization across owned channels (email, push, in-app), ensuring operational excellence (localization, QA, legal compliance) and clear, measurable impact on retention and engagement
  • Lifecycle calendar ownership: Build and manage the lifecycle content calendar for Japan
  • identify key drivers of viewership and engagement across owned channels
  • coordinate win-back and prospecting activities
  • Campaign delivery: Lead end-to-end execution with internal teams and external partners/vendors
  • uphold high standards for QA, localization, legal approvals, and on-time delivery
  • Cross-functional collaboration: Work closely with Brand Marketing, Content Programming, Creative, Legal, Analytics, other APAC lifecycle leads, and global operations to execute cohesively and share learnings
  • Data & experimentation: Define hypotheses, design and run controlled tests (including holdouts) to drive upsell, incremental reconnects, engagement lift, and churn reduction
  • Measurement & insights: Co-define success metrics and measurement plans
  • structure campaigns for learnings
  • interpret results to surface opportunities
  • communicate insights clearly to stakeholders
  • Perks & loyalty: Explore, design, and test perks/loyalty mechanics that can move retention, engagement, and ARPU-adjacent metrics
  • scale what works
  • Regional contribution: Feed Japan insights into APAC-wide experiments and adopt regional best practices
  • help shape the shared learning agenda
  • Team leadership: Set clear priorities and outcomes
  • coach, empower, and grow team members
  • foster a collaborative culture that balances creativity with rigorous, data-driven decision-making

Requirements

  • 5+ years in lifecycle/CRM/retention or related marketing roles (subscription or streaming a plus)
  • Experience with ESP/CRM and marketing tech (e.g., Braze, Salesforce MC, Marketo, Adobe) is a plus
  • Proven track record using data and experimentation to improve customer experience and deliver business outcomes
  • Native-level Japanese and business-level English
  • Degree in Business, Marketing, Economics, or related field preferred but not required

Nice to have

  • Experience with ESP/CRM and marketing tech (e.g., Braze, Salesforce MC, Marketo, Adobe) is a plus
  • Degree in Business, Marketing, Economics, or related field preferred but not required
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