CrawlJobs Logo
Airwallex Logo Airwallex · -

Manager, Landing Page Optimization

United States, San Francisco 110000.00 - 170000.00 USD / Year · Job Posted February 21, 2026
Apply Position
Job Link Share

Job Description

We’re looking for a data-driven, analytical, and user-obsessed marketer to lead Landing Page Optimization (LPO) and conversion rate improvement across our U.S. and EMEA acquisition funnels. This is a hands-on building role, focused on designing and executing experiments that drive measurable improvements in sign-ups, free trials, and qualified pipeline across high-impact, competitive regions. As the Manager, Landing Page Optimisation (USA & EMEA), you’ll own the strategy, testing, and iteration of landing experiences that improve conversion efficiency, user experience, and CAC performance. You’ll work on the Global Performance Marketing team and partner closely with, Product Marketing, Web Engineering, Design, and Regional Marketing teams to ensure every visitor lands on a high-performing, locally relevant experience. This is a high-visibility, high-impact role for someone passionate about experimentation, data-driven storytelling, and user psychology — translating behavioral insights into scalable UX improvements that deliver tangible business outcomes.

Job Responsibility

  • Own the LPO experimentation roadmap for USA and EMEA markets — aligning with acquisition, CAC, and ROI targets
  • Define hypothesis-driven test plans (A/B, multivariate, personalization, and geo experiments) across paid channels, organic, and full-funnel journeys
  • Partner with regional marketing teams to tailor pages for local audiences — adjusting tone, design hierarchy, and content relevance
  • Collaborate with Product Marketing and Creative to align regional messaging, visuals, and offers with audience intent and funnel stage
  • Develop frameworks that connect media intent (keyword/audience) with on-page experience, ensuring seamless ad-to-landing continuity and Quality Score improvement
  • Use Contentful to design, build, and execute tests and localized variants efficiently
  • Partner with Web Engineering and Design to launch new experiences with strong QA and iteration cadence
  • Manage a CRO experimentation pipeline, documenting learnings, winning variants, and reusable templates
  • Leverage heatmaps, session recordings, and behavioral tools (Hotjar, FullStory, Microsoft Clarity) to identify drop-offs and optimization opportunities
  • Collaborate with Paid Media to test message consistency between ads and landing pages, driving lower CAC and higher down-funnel conversion
  • Define and track key KPIs — conversion rate (CVR), bounce rate, funnel progression, form completion, MQL→SQL rates, and CAC efficiency
  • Build dashboards in Looker, Tableau, or GA4 to visualize test performance and share insights across teams
  • Analyze experiment data with statistical rigor, ensuring significance and scalability
  • Partner with Analytics and RevOps to connect web performance with Salesforce (SFDC) and Marketo data for end-to-end visibility
  • Monitor page speed, UX quality, and mobile responsiveness across both regions, improving experience consistency
  • Collaborate with Performance Marketing, Product Marketing, and Design to turn campaign insights into optimized landing experiences
  • Work with Regional Marketing (APAC, EMEA, US) to align on frameworks and share CRO best practices globally
  • Partner internally and with Analytics to align test results with downstream business metrics (CAC, pipeline efficiency, ROI)
  • Serve as the internal advocate for experimentation — promoting data-driven UX decisions and continuous improvement
  • Coordinate localization workflows with regional teams to ensure compliance (e.g., GDPR) and cultural accuracy in copy and layout

Requirements

  • 5+ years of experience in Conversion Rate Optimization (CRO), Web Strategy, or Performance Marketing, ideally in B2B SaaS or fintech
  • Proven success driving conversion improvements and reducing CAC through structured, data-led experimentation
  • Strong understanding of A/B testing methodologies, UX principles, and performance analytics
  • Experience working across multiple regions (U.S. and EMEA) — balancing global consistency with local nuance
  • Excellent cross-functional collaboration and stakeholder management skills
  • Bachelor’s degree in Marketing, Econometrics, Computer Science, Business Analytics, UX Design, or related field

Nice to have

  • Experience scaling CRO programs across multi-language, multi-region environments
  • Understanding of local compliance standards (e.g., GDPR, cookie consent, accessibility)
  • Familiarity with AI-driven personalization tools (Mutiny, Dynamic Yield, Adobe Sensei)
  • Deep appreciation of SEO and paid media synergy for landing page optimization
  • Strong storytelling ability — able to translate data into creative and actionable insights

What we offer

  • Medical, dental, and vision insurance
  • 401(k) plan
  • Short-term and long-term disability
  • Basic life insurance
  • Well-being benefits
  • 20 paid days of vacation
  • 12 paid days of company holidays in a calendar year
Airwallex - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Manager, Landing Page Optimization

8 matching positions

Manager, Performance Marketing (Landing Page Optimisation)

We’re looking for a data-driven, analytical, and user-obsessed marketer to lead ...
Location
Location
Singapore
Salary
Salary:
Not provided
airwallex.com Logo
Airwallex
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5–8 years of experience in Conversion Rate Optimization (CRO), Web Strategy, or Performance Marketing, ideally within B2B SaaS or fintech
  • Proven track record of improving landing page conversion and CAC efficiency through structured testing and user insight
  • Deep understanding of A/B testing methodologies, web analytics, and UX design principles
  • Strong quantitative and analytical skills — able to interpret data and communicate findings clearly
  • Experience collaborating with cross-functional teams (Design, Engineering, Product Marketing)
  • Excellent project management and stakeholder communication skills
  • Bachelor’s degree in Marketing, Business Analytics, Computer Science, UX Design, or related field
Job Responsibility
Job Responsibility
  • Own the landing page experimentation roadmap for performance marketing campaigns — aligning with acquisition, CAC, and ROI goals
  • Define hypothesis-driven test plans (A/B, multivariate, and personalization experiments) across paid channels, organic and full funnel flows, including geo experiments
  • Partner with regional and global marketing teams to localize landing pages for APAC markets, optimizing for regional nuances, languages, and conversion behavior
  • Collaborate with Product Marketing and Creative teams to align messaging, visuals, and offers with audience intent and funnel stage
  • Build frameworks that connect media intent (keyword/audience) with on-page experience for seamless conversion alignment
  • Use tools such as Contentful to design, build, execute and analyze experiments
  • Work closely with Web Engineering and Design to build, QA, and launch new variants quickly and efficiently
  • Manage CRO pipelines and maintain documentation of learnings, winning variants, and global best practices
  • Leverage heatmaps, click maps, and session recordings (Hotjar, FullStory, Microsoft Clarity) to identify user drop-offs and behavioral patterns
  • Partner with Paid Media teams to test ad-to-landing-page relevance, driving quality score improvements and CAC efficiency
  • Fulltime
Read More
Arrow Right

Growth Product Manager, Website & Experimentation

Location
Location
Salary
Salary:
Not provided
superside.com Logo
Superside
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in Growth Product Management, Product Management, CRO, Marketing Technology, or a related field
  • Strong understanding of website optimization, experimentation, customer acquisition, and conversion funnels
  • Experience translating business goals into product requirements, prioritized roadmaps, and measurable outcomes
  • Experience leading A/B testing and experimentation programs
  • Strong cross-functional collaboration skills with technical and non-technical stakeholders
  • Working knowledge of web analytics, experimentation metrics, funnel analysis, and conversion reporting
  • Familiarity with event tracking, attribution, analytics QA, and performance measurement
  • Experience with headless CMS platforms such as Sanity, Contentful, Storyblok, or similar
  • Experience with experimentation and personalization platforms such as Optimizely, Mutiny, Webflow Optimize, or similar
Job Responsibility
Job Responsibility
  • Own the website growth and experimentation roadmap, aligning initiatives to pipeline, conversion, and business goals
  • Partner with Marketing and Engineering to deliver high-performing landing pages, campaigns, and website experiences
  • Build and prioritize an experimentation backlog across messaging, conversion paths, page templates, and key user journeys
  • Drive A/B testing and optimization initiatives to improve conversion rates, lead quality, and pipeline generation
  • Define requirements for website enhancements, CMS workflows, and platform capabilities
  • Improve marketing self-service capabilities through reusable templates, components, and scalable workflows
  • Partner with Analytics to establish tracking requirements, event taxonomy, reporting, and measurement frameworks
  • Balance growth opportunities, technical investments, and engineering capacity through clear prioritization
  • Monitor website performance and identify opportunities to improve speed, usability, and conversion
  • Collaborate across Marketing, Engineering, Design, and Analytics to ensure initiatives deliver measurable outcomes
  • Fulltime
Read More
Arrow Right
New

Email Automation Manager

RARE opportunity to step into a best-of-both-worlds leadership role where you ca...
Location
Location
United States , Des Moines
Salary
Salary:
115000.00 USD / Year
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in digital marketing
  • proven background in marketing automation, including experience with Salesforce Marketing, Salesforce Pardot, HubSpot, or similar platforms
  • strong knowledge of paid media, including paid search, paid social, and broader social media strategy and campaign management
  • experience with email marketing platforms
  • proficiency in marketing analytics, web analytics, and performance reporting
  • demonstrated success managing lead nurturing, lead scoring, and lifecycle marketing programs
  • ability to lead teams
  • creative, adaptable problem-solver
Job Responsibility
Job Responsibility
  • Lead the strategy, execution, and optimization of Salesforce email marketing automation campaigns
  • SME on Salesforce Marketing Automation
  • oversee & enhance email nurture programs, segmentation, personalization, lead scoring, & lifecycle campaigns
  • build, manage paid social media strategies & campaigns
  • develop & optimize campaign performance across digital channels
  • partner across teams to align CRM data, workflows, reporting, & campaign execution
  • manage digital initiatives tied to landing pages, web experiences, analytics, and conversion optimization
  • use marketing analytics and business intelligence reporting to identify trends
  • shape digital marketing roadmap while also leading day-to-day execution
  • hire, mentor, and lead a small team + remaining deeply involved in the technical work
What we offer
What we offer
  • bonus
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
  • Fulltime
Read More
Arrow Right

Director of Digital Marketing

We are looking for a strategic digital marketing leader to drive demand generati...
Location
Location
United States , Alpharetta
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in digital marketing, with a strong background in B2B demand generation
  • Demonstrated success managing paid media campaigns across major digital advertising platforms
  • Experience overseeing website content, landing page optimization, and broader web presence strategy
  • Strong understanding of marketing analytics, performance measurement, and tools such as Google Analytics
  • Ability to manage budgets effectively and translate performance data into actionable recommendations
  • Knowledge of brand-building strategies alongside lead generation and direct response marketing tactics
  • Excellent leadership, communication, and cross-functional collaboration skills
Job Responsibility
Job Responsibility
  • Lead end-to-end demand generation efforts designed to increase lead volume and support revenue goals
  • Oversee the company's digital presence, ensuring the website reflects the brand effectively and delivers a strong user experience
  • Direct paid advertising initiatives across channels such as Google, Meta, and relevant industry platforms to maximize reach and performance
  • Manage a substantial marketing budget and continuously optimize spending based on campaign results and business priorities
  • Create and refine landing pages that improve conversion rates and align with campaign objectives
  • Implement and maintain tracking frameworks, including UTM structures, to measure channel effectiveness and attribution
  • Use analytics and performance data to evaluate campaign outcomes, identify opportunities, and inform strategy adjustments
  • Partner with internal stakeholders to strengthen brand visibility while supporting direct response marketing objectives
What we offer
What we offer
  • medical, vision, dental, and life and disability insurance
  • enrollment in company 401(k) plan
Read More
Arrow Right

Email Marketing / Marketing Automation Specialist

Robert Half is looking for an Email Marketing / Marketing Automation Specialist ...
Location
Location
United States , Hartford
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2+ years of experience in email marketing or marketing automation
  • Hands-on experience with Salesforce Account Engagement (Pardot) and Salesforce CRM
  • Strong HTML/CSS skills, particularly for email development and troubleshooting
  • Experience building responsive email templates across devices
  • Proven ability in campaign execution, audience segmentation, and list management
  • Comfortable working within a structured, high-volume, ticketing workflow
  • Strong attention to detail, especially with formatting and asset management
  • Experience collaborating with cross-functional teams to execute marketing campaigns
  • Ability to analyze campaign performance data and recommend optimizations
  • Familiarity with content management systems and landing page updates is a plus
Job Responsibility
Job Responsibility
  • Build, manage, and execute email campaigns and templates within Salesforce Account Engagement (Pardot)
  • Develop responsive email layouts using HTML/CSS to ensure strong rendering across desktop and mobile devices
  • Create and refine email drafts for stakeholder review, incorporating feedback prior to deployment
  • Execute campaigns based on incoming requests within a structured, ticket-driven workflow
  • Manage email assets including images, graphics, and layout formatting
  • Build and maintain audience lists in Pardot, including segmentation based on engagement, demographics, and user data
  • Perform data cleanup and contact management within Salesforce CRM
  • Collaborate with marketing, design, and cross-functional teams to launch targeted campaigns
  • Monitor campaign performance, analyze metrics, and provide insights to optimize future campaigns
  • Support landing page and web updates using HTML/CSS and best practices
Read More
Arrow Right

Director of Marketing

We are looking for a results-driven Director of Marketing to lead lead-generatio...
Location
Location
United States , Alpharetta
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 5 years of experience in digital marketing, demand generation, or performance marketing with demonstrated success meeting lead and conversion goals
  • Strong hands-on knowledge of GA4, Google Ads, Google Search Console, Meta Ads, Marketo, and related marketing automation or integration tools
  • Proven ability to improve landing-page effectiveness, website performance, and conversion rates through testing and optimization
  • Experience translating campaign strategy into creative direction for copy, design, and video assets that drive response
  • Data-driven approach with the ability to interpret performance metrics, maintain clean tracking, and shift budget based on results
  • Prior experience leading or mentoring a small team in a fast-paced marketing environment
  • Background in B2B services, membership-based organizations, coaching, or healthcare-related industries is a plus
Job Responsibility
Job Responsibility
  • Lead the full lead-generation program, setting priorities and driving pipeline growth across digital and offline acquisition channels
  • Manage and enhance the company’s web presence, including landing pages, domains, redirects, site performance, mobile usability, hosting coordination, and conversion optimization
  • Build, maintain, and refine lead-capture forms and connected workflows to ensure accurate data flow across marketing platforms and automation tools
  • Develop and oversee paid acquisition initiatives across platforms such as Google, Meta, and industry publications, adjusting investment based on performance trends
  • Partner with creative contributors to shape ad messaging and produce effective visual, written, and short-form video assets that support campaign goals
  • Establish consistent campaign tracking standards and attribution practices so source reporting remains reliable and actionable
  • Produce regular performance reporting that measures lead volume and conversion outcomes by channel, and use findings to improve future marketing decisions
  • Collaborate with analytics, content, social, funnel optimization, and external partners to strengthen campaign execution and overall marketing effectiveness
  • Supervise and develop a small marketing team, providing direction, accountability, and support for day-to-day execution
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
  • free online training
  • Fulltime
Read More
Arrow Right

Senior Digital Marketing Manager

Gem’s marketing team is scaling fast, and paid digital is the engine behind our ...
Location
Location
United States , San Francisco
Salary
Salary:
153000.00 - 170000.00 USD / Year
gem.com Logo
Gem
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of B2B digital marketing experience, with at least 3 years focused on managing paid channels (Google Ads and LinkedIn Ads required)
  • Deep, hands-on expertise in Google Ads: search, display, remarketing, account structure, bidding strategies, and conversion tracking
  • Deep, hands-on expertise in LinkedIn Ads: sponsored content, conversation ads, audience targeting, matched audiences, and ABM campaigns
  • Proven experience building and scaling account-based advertising programs that deliver measurable pipeline results
  • Experience using intent data or enrichment tools (e.g., Vector, Clay, 6Sense, DemandBase, Bombora, or similar) to inform targeting and campaign strategy
  • Strong analytical skills with experience in marketing attribution (Bizible or equivalent), CRM reporting (Salesforce), and data visualization (Looker or similar)
  • Comfort with marketing automation platforms (Marketo preferred) for lead flow, scoring, and campaign integration
  • Demonstrated AI fluency: you actively use AI tools to improve campaign performance, whether for ad copy, audience analysis, reporting, or workflow automation
  • Experience in B2B SaaS is required
  • Strong project management skills and ability to manage multiple campaigns and stakeholders simultaneously
Job Responsibility
Job Responsibility
  • Own and optimize paid campaigns across Google Ads, LinkedIn Ads, and other B2B platforms, with full accountability for budget, targeting, creative, and performance
  • Manage and allocate a $1M+ annual digital advertising budget across search, social, display, and ABM channels
  • Build and execute account-based advertising programs using intent data and enrichment tools (we use Vector and Clay) to target high-value accounts through the buying journey
  • Design and run structured testing programs (A/B, multivariate, audience, bidding) to continuously improve campaign efficiency and conversion rates
  • Track, analyze, and report on pipeline-impacting metrics including CAC, CPS2, pipeline influence, and ROI on a daily, weekly, and quarterly cadence
  • Partner with product marketing to align ad messaging with product positioning, launches, and competitive differentiation
  • Collaborate with content and creative teams to develop high-performing ad assets, landing pages, and syndication programs
  • Work closely with revenue operations to ensure clean data flow from ad platforms through Marketo and Salesforce, and accurate attribution tracking
  • Align with SDRs and sales on targeting, messaging, and lead quality to ensure marketing-sourced leads convert at high rates
  • Use AI tools to accelerate workflows: ad copy generation, audience research, performance analysis, creative iteration, and reporting automation
What we offer
What we offer
  • Highly competitive salary & equity
  • 10-year window to exercise your stock options
  • Supportive Flexible Time Off program
  • 16 paid holidays, including regular company-wide wellness days
  • Best-in-class medical, dental & vision insurance
  • $1,200 annual stipend for learning and development opportunities
  • 16 weeks of Paid Parental Leave for birthing and non-birthing parents
  • New Parent Perks totaling $1,500 and flexibility upon return to work
  • Fulltime
Read More
Arrow Right

Executive II, Content Marketing

Are you a passionate and results-driven professional eager to drive measurable b...
Location
Location
India , Bengaluru; Mangaluru
Salary
Salary:
Not provided
keka.com Logo
7EDGE
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3–5 years of hands-on experience in B2B Content Marketing
  • Demonstrable portfolio of B2B content that has driven measurable organic traffic, lead generation, or pipeline contribution
  • Long-form B2B content writing (blogs, lead magnets, playbooks)
  • Content editing and proofreading
  • Copywriting for landing pages, email campaigns, social media, and advertisements
  • Keyword strategy and content mapping
  • On-page SEO including metadata, headers, internal linking, and readability optimization
  • Content performance analysis including traffic, rankings, and conversion metrics
  • Experience using SEO tools such as Ahrefs, SEMrush, Moz, Ubersuggest, or equivalent
  • Experience working with Google Search Console and Google Analytics
Job Responsibility
Job Responsibility
  • Create long-form B2B content, including blogs, lead magnets, playbooks, and other content assets that support demand generation initiatives
  • Develop copy for landing pages, email campaigns, social media, advertisements, and other digital marketing channels
  • Review, edit, proofread, and approve agency-produced content before publication to ensure quality and alignment with brand standards
  • Conduct keyword research, content mapping, and topic planning to support organic growth objectives
  • Perform on-page SEO and AEO optimization, including metadata, headers, internal linking, and content structure validation
  • Manage and maintain the content calendar to ensure timely and consistent content delivery
  • Publish and distribute content through HubSpot CMS and associated marketing platforms
  • Monitor content performance metrics including traffic, rankings, lead generation, conversions, and MQL contribution
  • Ghostwrite LinkedIn posts, thought leadership content, and Founder Pulse content for the Founder
  • Build and refine content systems, templates, briefs, and frameworks that enable scalable content production
What we offer
What we offer
  • Personalized learning opportunities to enhance your career
  • Competitive salary structure aligned with industry standards
  • Comprehensive health insurance and wellness programs
  • A collaborative and innovative work environment where your ideas are valued
  • Regular team-building events, company outings, and engaging workplace activities
  • A culture of appreciation with Peer and Spot Recognition programs to celebrate your contributions
  • Fulltime
Read More
Arrow Right