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Funko Logo Funko · -

Manager, Integrated Marketing

United States, Burbank 90610.00 - 110500.00 USD / Year · Job Posted January 05, 2026
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Job Description

The Integrated Marketing Manager serves as the holistic strategy and program lead for cross-channel brand and product marketing campaigns. Their responsibilities surround aligning business/commercial goals, product vision and brand vision under seamless and consumer-centric marketing programs. They deliver meaningful, sticky campaigns that resonate and engage our core audience while bringing new consumers into the Funko fold.

Job Responsibility

  • Develops and manages the Funko seasonal marketing calendar
  • Writes strategic, insights-driven marketing briefs
  • Creates and collaborates on campaign goals and KPIs
  • Serves as project management lead for assigned programs
  • Takes an integrated, cross-channel approach to telling stories
  • Partners across key functions of the organization
  • Communicates clear status updates, issues and risks to leadership
  • Facilitates cross-channel activation brainstorms and regular planning meetings
  • Manages agency partners, as needed
  • Leverages project management tools and creates standardized templates

Requirements

  • Expert knowledge and hands-on experience driving integrated marketing program strategy and execution for a multi-channel brand
  • Skilled storyteller with a strong understanding of full funnel marketing tactics and channels
  • Experience in understanding and utilizing consumer insights, sales metrics, pop culture, consumer trends and other inputs to inform briefs
  • Is and remains up to date on marketing trends and best practices across digital and traditional media, owned and partner channels
  • Strong communication skills, written and verbal
  • Demonstrated ability to lead through influence
  • BS in Marketing, Advertising, Journalism, Public Relations or equivalent experience
  • Interest and ability to work in a dynamic, fast-paced environment
  • 5-7 years marketing management experience

What we offer

  • Competitive compensation package with full benefits
  • 401(K) plan with matching contributions from the company
  • Creative work environment
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