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Manager Influencer Marketing

India, Bangalore · Job Posted February 21, 2026
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Job Description

We’re hiring a hands-on Manager, Influencer Marketing (Global) to support and execute our global creator strategy. This is a high-impact, execution-first role focused on driving buzz around major company and product moments, running creator campaigns end-to-end, and helping build repeatable operations and playbooks across key markets (US, UK/EU, AU, SG, HK). You’ll work closely with cross-functional partners to scale influencer activity while learning to lead bigger strategic initiatives over time.

Job Responsibility

  • Implement Airwallex’s influencer roadmap across YouTube, TikTok, Instagram, LinkedIn, podcasts, newsletters, and emerging platforms
  • Support campaign planning, launches, and adapt global briefs into market-specific activation plans
  • Oversee day-to-day campaign operations, including outreach, briefing, content tracking, approvals, and amplification
  • Coordinate content calendars and co-develop on-brand concepts with creators
  • Maintain creator databases and CRM entries, support sourcing and shortlists, and help establish workflows, templates, and playbooks for outreach, contracting, and content reviews
  • Coordinate with Legal/Finance to ensure smooth contracts and payments
  • Serve as operational point of contact for creator partners and agencies
  • Support contract negotiations and scope management under senior oversight
  • Ensure brand safety, disclosure, and content quality
  • Pull campaign metrics, prepare reports on reach and engagement, support A/B tests on formats, messaging, and creator tiers, and surface learnings to the senior team for optimization
  • Partner with Brand, Product Marketing, Social, PR, and Regional Marketing to integrate influencer activity into broader launches
  • Support internal education on best practices for influencer campaigns and content amplification

Requirements

  • 4–7 years in influencer marketing, creator partnerships, social media, or digital marketing (experience at an agency, startup, or scale-up is a plus)
  • Hands-on experience running influencer campaigns end-to-end across multiple platforms
  • Solid relationship skills, comfortable interacting with creators, agents, and internal stakeholders
  • Strong project management and operational discipline (timelines, budgets, trackers)
  • Basic analytics skills, able to pull and interpret performance metrics, and make recommendations
  • Comfortable working across time zones and with regional teams
  • thrives in a fast-moving environment

Nice to have

  • Experience in fintech, B2B SaaS, payments
  • Existing relationships with creators or agencies in key markets
  • Familiarity with creator tools and platforms
  • Experience supporting global or multi-market campaigns

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