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Manager Home Market Wagering

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Woodbine Entertainment Group

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Location:
Canada , Etobicoke, Ontario

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Category:
IT - Administration

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Contract Type:
Not provided

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Salary:

82000.00 - 92000.00 CAD / Year
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Job Description:

The Manager, Home Market Wagering plays a key role in driving the growth, engagement, and performance of Woodbine’s High-Value (HMA) customer programs. This position combines strategic planning, data analysis, and stakeholder collaboration to optimize the Ontario customer wagering experience and support long-term customer value. The role designs and executes initiatives that enhance customer engagement, retention, and wagering volume while ensuring operational excellence and alignment across internal teams.

Job Responsibility:

  • Be responsible for shaping wagering customer experiences across Ontario, including in-venue and digital HPIbet segments
  • Design customer journeys, engagement programs, and wagering experience improvements
  • Analyze behavioural and wagering data to inform strategy
  • Drive measurable increases in wagering revenue, customer frequency, and engagement across the Ontario market
  • Influence in-venue, in network and digital decisions that will shape the end-to-end wagering experience
  • Develop lifecycle strategies to enhance wagering engagement, retention, and customer value across HPIbet and in-venue segments
  • Analyze key performance indicators for wagering, behavioural trends, and journey performance to generate actionable insights and recommendations
  • Design and execute pilots, experiments, and A/B tests to evaluate new engagement programs, journey improvements, and wagering experience optimizations
  • Conduct research to identify behavioural trends, market dynamics and areas of opportunity within wagering segments
  • Analyze competitor offerings, customer experience models and industry benchmarks to inform continued program evolution
  • Maintain a centralized library of insights, journey learnings, program outcomes, and best practices to drive continuous improvement
  • Coordinate the building and optimization of CRM journeys, triggers, logic and segmentation frameworks
  • Monitor CRM performance metrics, including engagement, conversion, churn, and customer lifetime value
  • Conduct regular audits of data quality, segmentation accuracy, and journey effectiveness to refine targeting and personalization
  • Partner with IT, Wagering and Product on CRM tooling requirements, enhancements, and integrations
  • Ensure data schemas, event triggers, and customer attributes are accurate and optimized for personalization
  • Partner closely with Wagering, Digital, Marketing, Analytics, Product, IT and guest facing teams to align strategic direction and execution
  • Translate insights and customer needs into clear program requirements and business recommendations
  • Coordination communication and alignment across stakeholders to ensure smooth delivery of customer program initiatives
  • Lead quarterly program reviews, synthesizing insights for senior leadership
  • Support enhancements to the wagering experience in physical venues through journey design, feedback analysis, and process improvements
  • Assist in developing Standard Operating Procedures, training materials, and operational best practices for in-venue teams
  • Monitor program execution and operational KPI’s to ensure consistent, high-quality customer experiences
  • Maintain documentation, decision logs, and program scoring models
  • Identify new opportunities to increase wearing, including loyalty-like features, rewards structures, and tailored engagement tactics
  • Lead experimentation efforts, from ideation to test design, measurement and recommendations
  • Collaborate with product, operations and marketing teams to support innovation across channels and customer segments

Requirements:

  • Strategic Thinker: Able to translate insights into actionable program strategies with a long-term view
  • Analytical Expertise: Strong data literacy and proficiency with Excel
  • Adaptability: Comfortable managing shifting priorities in a dynamic environment
  • Collaborative Communicator: Skilled in navigating complex stakeholder environments and building alignment through influence and communication
  • Detail-Oriented: Focused on continuous improvement, with the ability to manage multiple initiatives and drive measurable outcomes
  • Performance-Driven: Comfortable evaluating and iterating programs based on performance data and insights
  • Experience with customer segmentation models, life time value modeling, lifecycle mapping
  • Familiarity with A/B testing tools and experimentation frameworks
  • Experience with analytic tools (Tableau, Power BI) and/or CRM (such as Snowflake, Braze, Salesforce, Looker)

Additional Information:

Job Posted:
February 20, 2026

Employment Type:
Fulltime
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