Manager Health Plans Sales

• Implement and refine local sales plan and membership goals in conjunction with the strategic vision, messages and objectives
• Develop and achieve strategic plans and goals related to membership, customer and product growth
• Develop relationships with targeted prospects to meet short-term and long-term sales objectives
• Establish contacts and manage professional relationships with local media, vendors, agencies and community-based organizations
• Manage external and internal communications
• Position the health plan for membership growth across geographic market areas and multiple product lines
• Establish brand identity with multiple key stakeholders and constituencies
• Collaborate with various departments on marketing initiatives and daily outreach activities
• Research and monitor competitive landscape and media hits on subjects related to marketing programs and respond appropriately
• Establish and maintain relationships with industry influencers, local key community and strategic partners
• Target marketing groups included but not limited to: Physicians, Hospitals, faith based organizations, community groups, etc
• Conduct on-site visits with service area hospitals and physician contacts to evaluate referral programs and sales opportunities
• Perform analysis on customer and demographic databases
• develop marketing recommendations based on insights
• Develop internal employee relations programs to increase awareness of brands among corporate, hospital and physician infrastructure
• Provide monthly, quarterly and annual sales reports with detailed analysis of programs’ success/failures, key learnings, adjustments and ROI
• Ensure sales materials are compliant with regulatory requirements

Bachelor's Degree