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BrowserStack recently acquired a YC-backed startup Requestly. You will own the end-to-end growth and go-to-market strategy for it from product growth and self-serve funnels to top-of-funnel acquisition across content, SEO, landing pages, ads, creators, communities, and partnerships. This is a hands-on, builder role where you will define strategy and execute across channels. You will directly contribute to customer acquisition, MAU growth, and activation by launching experiments across the entire growth stack. This role will give you a 360-degree view of growth for a developer-first product, spanning product-led growth, marketing-led acquisition, and ecosystem-driven distribution.
Job Responsibility:
Own multiple business metrics, lead the growth strategy by defining the roadmap, setting priorities, and driving initiatives that improve acquisition, activation, retention, and expansion for Requestly
Guide the team by providing direction, unblocking the team, and ensuring strong execution
Work closely with Product and Engineering to align on growth priorities, coordinate launches, and ensure users reach value quickly
Explore and optimize growth channels by understanding which channels best fit the product, testing hypotheses, and investing in those that demonstrate strong product–channel fit
Create clarity and alignment by communicating goals, learnings, and decisions clearly to leadership and cross-functional teams
Requirements:
At least 4-9 years of relevant experience in working with developer tools or products built for developers
Must have owned and executed growth across multiple channels such as website and landing page optimization, content and SEO, paid acquisition, email and lifecycle, communities, creators/influencers, and partnerships
Should be comfortable getting hands-on with tools (CMS, analytics, SEO tools, ad platforms, experiment frameworks) and don’t rely on large teams to ship and test ideas
Have a good understanding of how APIs work and what Requestly does
Collaborate well across engineering, design, and business teams to ship impactful growth improvements
What we offer:
Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000
Gratuity as per payment of Gratuity Act, 1972
Unlimited Time Off
Remote-First work environment
Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing