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BRIDGE Logo BRIDGE · -

Manager, Growth & Demand Generation

United States 90000.00 - 105000.00 USD / Year · Job Posted January 21, 2026
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Job Description

BRIDGE is hiring a Manager, Growth & Demand Generation to own lead generation and pipeline growth. This role will build and scale our demand engine across paid media, organic social, lifecycle nurture, events/webinars, and partner initiatives—turning campaigns into qualified leads, sales opportunities, and revenue. Success is measured by pipeline generated, lead quality, conversion rates, and ROI.

Job Responsibility

  • Own BRIDGE’s end-to-end demand generation strategy across inbound and outbound channels
  • Build and run multi-channel acquisition programs (LinkedIn, Google/YouTube, Meta, and emerging channels)
  • Develop persona-based campaigns and offers that convert into meetings and opportunities
  • Manage CRM and marketing database (15,000+ contacts): segmentation, lead scoring, lifecycle stages, routing, and nurture
  • Lead demand-driving webinars, events, thought leadership, and conversion follow-up programs
  • Partner with Sales to support robust annual pipeline generation through targeted growth initiatives
  • Manage budgets, forecasting, and performance benchmarks to maximize ROI
  • Create dashboards and reporting to track funnel performance: leads → SQLs → pipeline
  • Champion experimentation and continuous optimization across channels and campaigns
  • Present results, insights, and recommendations to senior leadership

Requirements

  • 6+ years in demand gen, growth marketing, or performance marketing (B2B preferred)
  • Proven success generating measurable pipeline through multi-channel programs
  • Strong CRM + marketing automation experience (HubSpot/Salesforce/Marketo/etc.)
  • Highly analytical, ROI-focused, and comfortable owning dashboards/attribution
  • Strong communicator with ability to align Sales + Marketing around pipeline outcomes
  • High-energy, hands-on, fast-moving operator with high standards

What we offer

  • An opportunity to work with and directly impact our organization’s growth and revenue
  • An opportunity to work with the latest technology
  • Professional growth and development
  • Competitive salary and compensation structure and benefits
  • An enjoyable and evolving culture in a forward-thinking company

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