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Manager, Growth & Demand Generation

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Flight Centre Brand

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Location:
Canada , Toronto

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Category:
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Contract Type:
Not provided

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Salary:

109000.00 - 125000.00 USD / Year
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Job Description:

The Manager, Growth & Demand Generation plays a critical role in driving full-funnel marketing programs that contribute directly to qualified pipeline and revenue across our global B2B portfolio. Sitting within a global marketing team and supporting both global and local marketing initiatives, this role is responsible for working with Brand Marketing leaders to develop the strategy, execution, and performance of demand generation programs that are executed across multiple regions and brands. This position ensures consistency of strategy while enabling localization and agility, working in close partnership with regional marketing teams, brand stakeholders, and sales leaders to drive measurable business outcomes. This role leads a team of specialists (directly & indirectly) across automation, paid media, SEO, CRO and digital channels, ensuring day-to-day campaign execution, optimization, and technical implementation align with strategic growth objectives. With a focus on digital performance, automation, and commercial impact, the role brings together digital strategy, channel expertise, and growth programs under a unified demand engine.

Job Responsibility:

  • Lead the development of scalable demand generation frameworks and campaign strategies across a portfolio of B2B brands, ensuring alignment with overarching business goals
  • Provide strategic direction to regional brand teams on program execution and channel activation
  • Design and manage end-to-end digital demand generation campaigns across paid search, social, programmatic, email, and website, enabling local teams to execute with tailored messaging and market relevance
  • Support brand differentiation and go-to-market nuances while maintaining consistency in campaign architecture and performance metrics
  • Oversee paid digital programs (e.g., Search, Programmatic, LinkedIn, Google Ads, retargeting) with a focus on MQL/SQL generation, pipeline acceleration, and campaign ROI
  • Guide ongoing performance optimization through test-and-learn approaches and best practice sharing across brands and regions
  • Partner with digital experience teams to enhance conversion journeys across multiple branded sites, ensuring they function as high-performing demand channels
  • Lead CRO initiatives using A/B testing, behavioral analytics, and personalization strategies to increase conversion rates globally
  • Architect scalable nurture and automation programs that support lead qualification and lifecycle acceleration
  • Ensure automation and email journeys are aligned with brand messaging, sales priorities, and buyer stages
  • Own digital pipeline reporting and dashboards, with a focus on metrics such as core marketing activites, lead generation, pipeline contribution, and ROI
  • Lead global digital marketing attribution in your region and data governance to improve visibility across global and regional campaigns
  • Develop and oversee the local SEO strategy in collaboration with the Global SEO lead, ensuring visibility across priority markets and alignment with paid campaigns
  • Collaborate with SEO and content teams to align organic acquisition programs with paid efforts and campaign objectives, ensuring strategic keyword coverage and content performance
  • Guide the channel strategy and measurement of organic social media as a complement to paid and owned channels, focused on audience engagement, ICP targeting, and brand credibility
  • Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands
  • Help cultivate a safe, inclusive, and accessible work environment for team members of all backgrounds including people who are racialized, have disabilities (invisible or visible), require faith accommodations, and/or are LGBTQ2+
  • Do your part to encourage an inclusive and accessible work environment for all Flighties, regardless of age, gender, disability, ethnicity, faith, and LGBTQ+ identity
  • Participate in maintaining an inclusive and accessible work environment for all Flighties, regardless of their identities and lived experiences
  • Help to foster an inclusive and accessible team environment for all Flighties, regardless of their identities and cultural backgrounds
  • Partner with brand marketing, sales and global team members to define lead stages, scoring models, and campaign hand-off processes
  • Align campaign activities with revenue objectives, helping enable regional pipeline initiatives

Requirements:

  • 10+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations
  • 5+ years in a marketing leader role, preferably working in a shared services and multi-brand company
  • Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools
  • Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness
  • Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization
  • Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI
  • Excellent communicator and collaborator across functions and seniority levels
  • Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms
  • Establish clear team goals, KPIs, and performance standards, fostering a high-performing and collaborative culture
  • Lead, coach, and develop (both direct and indirect reporting lines) a team of in region digital marketing specialists across automation, paid media, and digital execution, ensuring alignment to strategy and consistent delivery of high-quality work
What we offer:
  • Generous paid time off policy
  • Travel perks/discounts
  • Health & Wellness Programs and Employee Financial Wellness Services
  • National/International Award Nights and Conferences
  • Group benefits including extended health care, dental and vision, gender affirming care, fertility care
  • Insurance including life, AD&D, critical illness, long term disability
  • Employee Assistance Program
  • RRSP/RPP with matching
  • Tuition Reimbursement Program
  • Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
  • Global career opportunities in a network of brands and businesses
  • Diversity, Equity & Inclusion: Commitment to diversity, equity, and inclusion through initiatives like Diversity Day (paid leave to observe a holiday or cultural celebration of your choice) Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice), DEI education initiatives, and equitable practices, including regular equity assessments and inclusive recruitment protocols
  • Giving Back: Our Corporate Social Responsibility program supports nominated charities through volunteering and fundraising, complemented by our Office Environmental Program, LEED® Gold-certified office spaces, and 1 paid Volunteer Day per calendar year

Additional Information:

Job Posted:
February 01, 2026

Expiration:
February 27, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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