Manager, Growth Content Writer

• Develop and execute SEO-driven content strategies that align with business goals and resonate with target audiences across blog posts, landing pages, and other web assets
• Create and edit high-quality, engaging, and relevant content that balances SEO optimisation with a reader-first approach
• Collaborate with cross-functional teams – including design, product marketing, and regional marketers – to ensure content consistency and impact
• Manage the editorial calendar and oversee content production timelines
• Work with a network of freelancers and/or agencies to ensure content quality accurately reflects Airwallex’s value propositions
• Provide editorial feedback and guidance to junior writers and external contributors as needed
• Fact-check all content and ensure accuracy, consistency, correct grammar, and alignment with editorial standards and brand guidelines
• Support the publishing and formatting of content within our Content Management System (CMS)
• Leverage AI tools effectively to enhance content creation and efficiency
• Establish and optimise workflows for content planning, development, and approval
• Identify content gaps and propose ideas to improve quality, engagement, and on-page experience (including UI/UX considerations)
• Partner closely with the SEO team to grow blog traffic in line with quarterly goals
• Ensure all content aligns with the Airwallex brand voice, tone, and editorial style
• Track and report on content performance to measure impact and guide future strategy

• Minimum of 5 years’ experience in SEO content management, with a strong track record of driving organic growth
• Native fluency in both written and spoken Traditional Chinese and English for the Hong Kong audience
• Exceptional writing, editing, and grammar skills, with a keen eye for detail
• Experience in B2B content marketing, preferably within the finance or fintech sector, with a strong portfolio showcasing your work
• Deep understanding of the Hong Kong market and cultural nuances to ensure content messages resonate with the local audience
• Hands-on experience using content management systems (CMS) to publish and manage digital content
• Solid understanding of website traffic and engagement metrics, with working knowledge of tools like Google Analytics
• Deep expertise in SEO content best practices, including Google’s E-E-A-T guidelines
• Proven project management experience within content marketing, including the ability to coordinate with multiple global stakeholders
• Strong interpersonal and communication skills, with the ability to collaborate effectively across teams
• Adaptable and growth-minded, with a bias for action and comfort operating in a fast-paced, high-growth startup environment
• Ability to navigate ambiguity, take initiative, and drive projects forward independently
• Bachelor’s degree

Experience within the finance or fintech sector