Manager, Go-to-Market Strategy Job at Aledade, Inc. (Arlington)

Principal Program Manager, Go-to-Market

Archer is an aerospace company based in San Jose, California building an all-ele...

Location

United States , San Jose

Salary:

180000.00 - 250000.00 USD / Year

Archer Aviation

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Engineering, Business, Aviation, or a related field
advanced degree a plus
8+ years of program management, commercial operations, or go-to-market experience in aerospace, automotive, transportation, or other regulated industries
Hands-on experience driving complex, cross-functional product launches, operational readiness programs, or entry into service initiatives
Strong organizational, program management, and communication skills — with the ability to influence stakeholders and drive execution across multiple teams
Proven ability to work in fast-paced, high-growth environments, managing ambiguity and competing priorities
Comfort collaborating across technical, commercial, and operational functions to deliver results
Familiarity with aerospace systems development standards such as ARP4754A, & DO-178C
Experience with FAA, military airworthiness, or other government certification and validation processes

Job Responsibility

Support Archer’s go-to-market and entry into service program strategy: Collaborate with cross-functional teams to help define, operationalize, and manage integrated program plans that prepare for commercial launch and market entry in each target geography and with operator partners
Partner with Engineering, Product, Commercial, and Airline/Operator teams to translate customer feedback, operational insights, and regulatory considerations into actionable product and system-level requirements
Collaborate with the Certification team to support development and execution of certification strategies in alignment with FAA and international regulatory authorities (e.g., EASA, CAAC)
Manage workstreams, risks, and dependencies across multiple stakeholders, escalating issues and driving resolution to support on-time market entry and readiness
Track program health and readiness milestones: Maintain schedules, dashboards, and reporting structures to provide transparency into progress, KPIs, and blockers
Coordinate cross-functional stakeholders to align deliverables, track critical paths, and ensure readiness activities stay on plan
Contribute to refining Archer’s GTM and EIS playbook by capturing lessons learned and proposing process improvements for launch execution and operator onboarding
Prepare and deliver updates on program status, milestones, and risks to senior program leaders and executives as required

Fulltime

Head of B2B & Go-to-Market

Bark is entering a new chapter. With the launch of our open marketplace where bu...

Location

Spain

Salary:

Not provided

Bark

Expiration Date

Until further notice

Requirements

8+ years of experience across GTM strategy, product marketing, commercial strategy, or B2B marketplace growth
Experience leading GTM launches for complex digital products, marketplaces, or multi-sided platforms
Ability to move seamlessly between strategic thinking and structured execution management
Highly collaborative and comfortable driving alignment across Product, Marketing, Commercial, and Ops
Commercially fluent
able to balance customer value, marketplace dynamics, and revenue outcomes
Thrive in ambiguity and can define structure where none exists

Job Responsibility

Own the positioning and value proposition of our new Marketplace vision for prospective sellers across all verticals
Shape messaging frameworks, proof points, and articulation of product value to the market
Influence product packaging, subscription models, and seller experience design to maximise adoption
Build the full Seller side GTM strategy for our Marketplace, from awareness to onboarding to retention
Create launch plans, timelines, success metrics, and cross-functional activation plans
Act as the single GTM owner across Marketing, Product, Commercial, Operations, and Support
Collaborate with the commercial team to establish pricing, promotional frameworks, and incentives to drive seller acquisition and conversion
Partner with Product and Commercial teams to ensure our pricing strategy is aligned with seller value and marketplace economics
Define how we acquire prospective sellers across paid, organic, partnerships, and product-led channels
Ensure our central Performance Marketing, Brand, and CRM teams are working from a clear brief and aligned on objectives

What we offer

Fully remote working
Personal annual L&D Budgets with 600€ to spend on your development
Being at the forefront of an industry with new and exciting problems to solve

Fulltime

Product & Technical Go-To-Market Readiness Manager

The Product & Technical GTM Readiness Manager ensures all GTM teams can confiden...

Location

Australia , Sydney; Melbourne; Hobart; Brisbane

Salary:

Not provided

UpGuard

Expiration Date

Until further notice

Requirements

8+ years of progressive experience in Product or Technical Sales Enablement, Sales Engineering (SE), Technical Customer Success, or Product Marketing (PMM)
Deep exposure to Cybersecurity, GRC, Risk & Compliance, or DevOps environments
Proven track record working within a multi-product B2B SaaS organization, understanding the nuances of platform-based selling
Exceptional ability to distill complex technical concepts (architectures, integrations, workflows) into clear, structured, and sales-ready content
Strong presentation skills with the confidence to deliver training to both technical (SE/DevOps) and non-technical (Sales/CS) audiences

Job Responsibility

Curriculum Design: Build foundational and advanced product training for the full GTM team (AEs, SDRs, SEs, AMs, and CSMs), translating complex technical concepts (data flows, scoring logic, DORA compliance) into accessible, sales-ready narratives
Competency Frameworks: Define role-based product competency frameworks and oversee certification paths to ensure technical fluency across all regions and segments
Platform Storytelling: Own the technical 'UpGuard Platform' narrative, training teams on interoperability, cross-product workflows, and platform architecture to differentiate our market position
Demo Strategy: Own the demo structure across the unified platform
partner with SE leadership to maintain accuracy, depth, and effectiveness
POC Framework: Build a standard POC framework (success criteria, validation steps, best practices) and train reps on running efficient, high-quality technical evaluations
Skill Certification: Build and administer consistent certification programs for Demos and POCs to ensure AEs and SEs can deliver compelling, value-aligned technical presentations
Product Launches: Own the GTM readiness strategy for all product releases
partner with PMM (messaging) and Product (roadmap) to ensure consistent delivery of value propositions to the field
Launch Training: Execute role-based launch training and create internal readiness materials (walkthroughs, FAQs, demo updates) to drive immediate adoption of new features

What we offer

Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being
WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
$1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
Annual leave: 6 weeks PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
18 weeks paid Parental Leave: Irrespective of parenting role
Personal Leave Allowance: This includes sick & carer’s leave
Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
Top-spec hardware: All team members will be provided with top-spec laptops for their role
Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work

Fulltime

Consumer Marketing Manager

The Consumer Marketing Manager is responsible for insulating our base customers ...

Location

United States , Bellevue; Overland Park

Salary:

84200.00 - 151900.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree in related field
Master's/Advanced Degree (Preferred)
4-7 years Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods. (Required)
Presentations Strong communications skills by presentation, written and verbal methods (Required)
Go-to-market Strategy Experience in defining and driving go-to-market strategies
At least 18 years of age
Legally authorized to work in the United States

Job Responsibility

Complete quarterly offers partnering with operations, supply chain, finance, messaging, product management, analytics, consumer insights, pricing and more
Assist with the development and implementation of quarterly marketing plans for the Postpaid portfolio
Responsible for seeing opportunities based on competitive landscape, business performance and customer pain points
Assists with the management of quarterly business performance including results, preparing contingencies and development iterations of the plan in a competitive environment
Develop marketing communication materials for senior leadership sharing a customer-centric story

What we offer

medical, dental and vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off
up to 12 paid holidays
paid parental and family leave
family building benefits
back-up care

Fulltime

Product Marketing Manager

As a Product Marketing Manager you will be part of a team driving the strategy, ...

Location

United States , Bellevue; Overland Park; Frisco

Salary:

93700.00 - 169100.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science
5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
Consumer Segmentation & Insights: A strong technical foundation, including experience working with Unified Communications products A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus
Customer Engagement Extensive customer interaction experience and customer success storytelling
Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
UX & Digital Flows: Experience working on UX, designs and digital flows
Consumer Technology: Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products
Product Management: Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life

Job Responsibility

Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs
Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
Engage with product, technical and other teams on validating feasibility
Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy
Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts
Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders
Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins
Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
Also responsible for other Duties/Projects as assigned by business management as needed

What we offer

medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays, paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance, mobile service & home internet discounts, pet insurance, and access to commuter and transit programs

Fulltime

Product Marketing Manager

As a Go To Market Manager at LHH, you will be responsible for driving the activa...

Location

United Kingdom

Salary:

Not provided

LHH

Expiration Date

Until further notice

Requirements

Proven track record and experience in product marketing, preferably in B2B
Strong understanding of customer journey and seller experience as well as marketing principals, market research, and product management
Excellent communication, storytelling, and presentation skills
Exceptional writing and editing skills
Ability to lead and collaborate effectively with cross-function teams
Analytical mindset with the ability to translate date in actionable insights
Results-oriented with a focus on driving business and revenue impact
Experience with marketing automations tools and CRM systems
PowerPoint and Excel skills required, knowledge of MS Teams, Asana and Seismic are helpful

Job Responsibility

Drive the activation of LHH products and services in Career Transition and Mobility Portfolio
Collaborate and partner closely with cross-functional teams, including product & innovation, sales, and marketing
Source and apply market research to identify trends, customer needs, and competitive landscape
Identify whitespace opportunities for the Career Transition and Mobility portfolio
Proactively develop and execute comprehensive go to market plans aligned with company and business line objectives
Define messaging and value propositions based on market insights and business needs
Create and execute go-to-market plans for new product launches and feature releases
Lead and project manage cross-functional teams to ensure seamless execution and ongoing product marketing activities
Develop competitive positioning strategies to differentiate LHH in the market
Develop engaging sales and marking collateral including but not limited to pitch decks, email templates, sales presentations, sales toolkits, and other revenue driving content

What we offer

Flexible working model
Private medical insurance (PMI)
Group personal pension plan
Career support for family and friends
25 working days paid holiday with the opportunity to buy extra days off each year

Fulltime

Sr Product Marketing Manager

1Password is seeking an experienced product marketing manager to support marketi...

Location

United States; Canada

Salary:

Not provided

1Password

Expiration Date

Until further notice

Requirements

5-7 years of product marketing experience, with 3+ years of cybersecurity industry experience preferred
Bachelor's or Master's Degree in Technology, Marketing, or related field or equivalent work experience
Knowledge of enterprise security challenges, including identity and access management, identity access governance, MDM, authentication, and workforce cybersecurity
Knowledge of AI concepts highly desired
Proven ability to support GTM strategies that successfully capture demand, growth, and adoption within the enterprise segment
Strong content creation and sales enablement skills
Strong storytelling and messaging skills, with experience translating technical solutions and product capabilities into compelling business value
Excellent communication and leadership skills, with the ability to align and influence cross-functional teams
Advanced ability to analyze data to measure success and refine go-to-market strategies for improved results
Product marketing and security fundamentals certifications are an asset.

Job Responsibility

Conduct deep customer, market, and competitive research to inform ICP, buyer personas, industry trends, and GTM strategies
Play a key role in defining and executing comprehensive GTM strategies for enterprises
Develop compelling messaging that connects enterprise buyer pain points to 1Password’s unique value propositions
Equip marketing teams with tailored customer insights, buyer journeys, and enterprise messaging for effective integrated campaign strategies
Equip GTM teams with training, content, and tools to drive strategies tailored to the enterprise segment.
Track key performance indicators (KPIs) to assess GTM effectiveness, optimize messaging strategies, and refine approaches based on data-driven insights.

What we offer

Health, dental, 401k (USA)
Health, dental, RRSP (Canada)
Generous paid time off
Equity grant
Maternity and parental leave top-up programs
Four company-wide wellness days
Free 1Password account
Paid volunteer days
Peer-to-peer recognition through Bonusly
Employee-led inclusion and belonging programs

Fulltime

Product Marketing Manager Leadership Development

As a Product Marketing Manager at LHH, you will be responsible for driving the a...

Location

United States

Salary:

Not provided

LHH

Expiration Date

Until further notice

Requirements

Proven track record & experience in product marketing preferably in B to B
Strong understanding of customer journey & seller experience as well as marketing principles, market research, and product management
Excellent communication, storytelling and presentation skills
Exceptional writing & editing skills
Ability to lead & collaborate effectively with cross-functional teams
Analytical mindset with the ability to translate data into actionable insights
Results-oriented with a focus on driving business & revenue impact
Experience with marketing automation tools and CRM systems
Powerpoint & Excel skills required, knowledge of MSTeams, Asana and Seismic helpful

Job Responsibility

Market Analysis: Source & apply market research to identify trends, customer needs, and competitive landscape
Partner with others to collate internal research and insights available to inform go-to-market strategy
Identify whitespace opportunities for the Leadership Development portfolio
Partner with other parts of business including Sales, Opportunity Management & Solution experts to gather and understand customer feedback and insights to inform product roadmap and go-to-market marketing strategies
Go-to-Market Strategy: Proactively develop & execute comprehensive go to market plans aligned with company and business line objectives
Define messaging, and value propositions based on market insights and business needs
Create and execute go-to-market plans for new product launches and feature releases
Lead and project manage cross-functional teams to ensure seamless execution of activation and ongoing product marketing activities
Develop competitive positioning strategies to differentiate LHH in the market
Sales & Marketing Collateral: Develop core sales & marketing materials associated with activation and evolution of product including but not limited to pitch decks, email templates, sales presentations, sales playbooks and other revenue driving content

Fulltime

Manager, Go-to-Market Strategy

Aledade, Inc.

Location:
United States , Arlington ▼
Atlanta
Austin
Las Vegas
Bethesda
Durham

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
December 17, 2025

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