Manager, Global Growth, Lifecycle Job at Airwallex (Singapore)

Manager, Lifecycle Marketing

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan t...

Location

Japan , Minato-ku

Salary:

Not provided

Disney

Expiration Date

Until further notice

Requirements

5+ years in lifecycle/CRM/retention or related marketing roles (subscription or streaming a plus)
Experience with ESP/CRM and marketing tech (e.g., Braze, Salesforce MC, Marketo, Adobe) is a plus
Proven track record using data and experimentation to improve customer experience and deliver business outcomes
Native-level Japanese and business-level English
Degree in Business, Marketing, Economics, or related field preferred but not required

Job Responsibility

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan to drive ongoing engagement, reduce churn, and support business-critical KPIs
Set the strategic direction for lifecycle campaigns in partnership with Japan Growth, Brand Marketing, Content Programming, Creative, Legal, Analytics, and International Product Marketing teams
Oversee planning, execution, and optimization across owned channels (email, push, in-app), ensuring operational excellence (localization, QA, legal compliance) and clear, measurable impact on retention and engagement
Lifecycle calendar ownership: Build and manage the lifecycle content calendar for Japan
identify key drivers of viewership and engagement across owned channels
coordinate win-back and prospecting activities
Campaign delivery: Lead end-to-end execution with internal teams and external partners/vendors
uphold high standards for QA, localization, legal approvals, and on-time delivery
Cross-functional collaboration: Work closely with Brand Marketing, Content Programming, Creative, Legal, Analytics, other APAC lifecycle leads, and global operations to execute cohesively and share learnings
Data & experimentation: Define hypotheses, design and run controlled tests (including holdouts) to drive upsell, incremental reconnects, engagement lift, and churn reduction

Global Growth Manager for Lifecycle

As the Global Growth Manager for Lifecycle, you will lead the evolution of our c...

Location

Singapore , Singapore

Salary:

Not provided

Airwallex

Expiration Date

Until further notice

Requirements

7+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent
Strong analytical skills with the ability to interpret campaign and behavioural data, identify trends and develop data-backed recommendations
Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention
Experience running A/B tests and applying structured experimentation to improve performance
Strong organisational skills and attention to detail, with the ability to manage multiple initiatives simultaneously
Clear and structured communicator comfortable working with cross-functional partners
Proactive and results-oriented, with a track record of delivering impact in fast-paced environments

Job Responsibility

Lead the evolution of our customer engagement strategy
Design and optimize the lifecycle journey in a few high-impact regions, driving measurable gains in conversion, activation and retention
Execute a unified global strategy, partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth
Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s), ensuring global frameworks are optimized for local market nuances
Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in-app messaging. Ensure these high-impact channels are optimized to deliver personalized engagement and consistent growth across managed regions
Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs. Lead the development and optimization of lifecycle initiatives that deliver measurable gains in conversion, activation, and long-term retention
Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions. Leverage deep-dive quantitative analysis to identify high-impact opportunities for experimentation, ensuring data-driven decision-making at every touchpoint
Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions, testing innovative tactics to uncover local growth levers and scale successful pilots into global frameworks
User-Centric Communication: Champion a "customer-first" messaging philosophy, delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle

Fulltime

Manager, Global Growth, Lifecycle

You will be part of a collaborative, results-driven Growth team that thrives on ...

Location

Singapore , Singapore

Salary:

95000.00 - 165000.00 SGD / Year

Airwallex

Expiration Date

Until further notice

Requirements

7+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent
Strong analytical skills with the ability to interpret campaign and behavioural data, identify trends and develop data-backed recommendations
Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention
Experience running A/B tests and applying structured experimentation to improve performance
Strong organisational skills and attention to detail, with the ability to manage multiple initiatives simultaneously
Clear and structured communicator comfortable working with cross-functional partners
Proactive and results-oriented, with a track record of delivering impact in fast-paced environments

Job Responsibility

Lead the evolution of our customer engagement strategy
Design and optimize the lifecycle journey in a few high-impact regions, driving measurable gains in conversion, activation and retention
Execute a unified global strategy, partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth
Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s), ensuring global frameworks are optimized for local market nuances
Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in-app messaging
Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs
Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions
Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions
User-Centric Communication: Champion a "customer-first" messaging philosophy

What we offer

Offers Equity
Offers Bonus
medical, dental, and vision insurance
a 401(k) plan
short-term and long-term disability
basic life insurance
well-being benefits
20 paid days of vacation
12 paid days of company holidays

Fulltime

Associate Director/Director, Global Growth, Lifecycle

We’re looking for an Associate Director, Global Growth, Lifecycle to own and opt...

Location

Singapore

Salary:

Not provided

Airwallex

Expiration Date

Until further notice

Requirements

10+ years’ experience in Growth, with at least 3 years managing a team
Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives
Advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data-backed recommendations
Understanding of lifecycle marketing, with hands-on experience designing and executing programs that drive customer conversion, activation, and retention
Combines creative thinking with data-driven insight to deliver user-centric content that engages and drives action across lifecycle touchpoints
Experience leading projects or teams, with the ability to coach others and raise performance standards
Structured, persuasive communicator comfortable influencing senior stakeholders
Entrepreneurial mindset with a track record of delivering results in fast-paced, dynamic environments
Bachelor's degree in a relevant field

Job Responsibility

Set and execute lifecycle strategy - Define and execute campaigns that drive conversion, activation and retention across the customer journey
Optimise performance with data - Build a rigorous test-and-learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes
Lead and develop a team - Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality
Drive cross-functional impact - Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine
Make lifecycle a strategic growth lever across the funnel - Champion lifecycle marketing as a growth lever and help evolve the team’s scope from execution to optimisation, insights, and strategic influence across the funnel

Fulltime

Associate Director/Director, Global Growth, Lifecycle

We’re looking for an Associate Director, Global Growth, Lifecycle to own and opt...

Location

Singapore , Singapore

Salary:

180000.00 - 330000.00 SGD / Year

Airwallex

Expiration Date

Until further notice

Requirements

10+ years’ experience in Growth, with at least 3 years managing a team
Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives
Advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data-backed recommendations
Understanding of lifecycle marketing, with hands-on experience designing and executing programs that drive customer conversion, activation, and retention
Combines creative thinking with data-driven insight to deliver user-centric content that engages and drives action across lifecycle touchpoints
Experience leading projects or teams, with the ability to coach others and raise performance standards
Structured, persuasive communicator comfortable influencing senior stakeholders
Entrepreneurial mindset with a track record of delivering results in fast-paced, dynamic environments
Bachelor's degree in a relevant field

Job Responsibility

Set and execute lifecycle strategy - Define and execute campaigns that drive conversion, activation and retention across the customer journey
Optimise performance with data - Build a rigorous test-and-learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes
Lead and develop a team - Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality
Drive cross-functional impact - Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine
Make lifecycle a strategic growth lever across the funnel - Champion lifecycle marketing as a growth lever and help evolve the team’s scope from execution to optimisation, insights, and strategic influence across the funnel

What we offer

Offers Equity
Offers Bonus
medical, dental, and vision insurance
a 401(k) plan
short-term and long-term disability
basic life insurance
well-being benefits
20 paid days of vacation
12 paid days of company holidays in a calendar year

Fulltime

Associate Director/Director, Global Growth, Lifecycle

We’re looking for an Associate Director, Global Growth, Lifecycle to own and opt...

Location

Singapore , Singapore

Salary:

Not provided

Airwallex

Expiration Date

Until further notice

Requirements

10+ years’ experience in Growth, with at least 3 years managing a team
Strategic problem solving: Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives
Analytical toolkit: Advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data-backed recommendations
Marketing exposure: Understanding of lifecycle marketing, with hands-on experience designing and executing programs that drive customer conversion, activation, and retention
Creativity and user focus: Combines creative thinking with data-driven insight to deliver user-centric content that engages and drives action across lifecycle touchpoints
Leadership: Experience leading projects or teams, with the ability to coach others and raise performance standards
Communication: Structured, persuasive communicator comfortable influencing senior stakeholders
Bias to action: Entrepreneurial mindset with a track record of delivering results in fast-paced, dynamic environments
Bachelor's degree in a relevant field

Job Responsibility

Set and execute lifecycle strategy - Define and execute campaigns that drive conversion, activation and retention across the customer journey
Optimise performance with data - Build a rigorous test-and-learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes
Lead and develop a team - Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality
Drive cross-functional impact - Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine
Make lifecycle a strategic growth lever across the funnel - Champion lifecycle marketing as a growth lever and help evolve the team’s scope from execution to optimisation, insights, and strategic influence across the funnel

Fulltime

Director, Growth Marketing, Disney+

The Growth Marketing Director for Disney’s streaming services (Disney+) in Japan...

Location

Japan , Minato-ku

Salary:

Not provided

Disney

Expiration Date

Until further notice

Requirements

10–15 years of proven experience in a relevant growth marketing or digital marketing leadership role
Demonstrated success in leading and managing high-performing teams in Japan
Experience working within a global matrix organization, effectively navigating and aligning local and global priorities
Strategic Visionary: Ability to think strategically, leveraging data and insights to guide decision-making and planning
Creative Problem-Solver: Combines creativity with analytical rigor to develop innovative strategies
Stakeholder Management: Strong skills in building relationships and influencing across diverse teams and functions
Exceptional Communication: Strong presentation skills and storytelling abilities to captivate audiences and inspire action
Team Builder: Proven ability to motivate, manage, and develop teams to achieve shared goals
Results-Oriented: Focused on delivering measurable business outcomes with agility and efficiency
Change Champion: Inspires creativity and innovation, adapting to and driving change in dynamic environments

Job Responsibility

Own the delivery of paid retail subscription targets, and works in close collaboration with US partners
Own the delivery of retail subscription and revenue targets in collaboration with the Integrated Marketing team
Develop innovative strategies to scale new customer acquisition and reconnect campaigns
Partner closely with the Finance team on revenue generation, subscriber management, and lifecycle churn optimization
Working with Integrated Marketing to deliver a full-funnel view of the consumer journey
Foster a culture of experimentation to drive innovation and continuously optimize growth strategies
Lead and oversee Performance Marketing and Lifecycle & Loyalty Marketing in Japan
Partner with the Analytics team to track progress against the annual plan
Work closely with the Partnerships team to optimize collaboration between partner marketing and wholesale efforts
Lead the Performance Marketing team to develop and implement cross-channel strategies to maximize ROI

Lifecycle Marketing Program Manager

At ClassPass, we believe movement should feel effortless, joyful, and personal—a...

Location

United Kingdom

Salary:

Not provided

Mindbody

Expiration Date

Until further notice

Requirements

3+ years in growth marketing, performance marketing, analytics, or another data-led role
Hands-on experience managing lifecycle campaigns across email, in-app, and push channels
Strong analytical mindset with the ability to extract insights from SQL and Excel
Proven success in testing strategies and applying A/B results to drive growth
Clear communicator who thrives in collaborative, cross-functional environments
Highly organised with a proactive mindset and strong sense of ownership

Job Responsibility

Lead referral and onboarding lifecycle strategies from idea through execution and global rollout
Use Braze and internal tools to design, build, and deploy multi-channel lifecycle campaigns
Identify trends and optimise referral acquisition performance across messaging, placements, and incentives
Analyse engagement data to surface insights, shape campaign decisions, and report clear, actionable outcomes
Create and manage A/B testing strategies that inform performance improvements across the funnel
Collaborate with Product, Creative, and Finance teams to evolve and own the onboarding roadmap
Build and maintain reporting on lifecycle KPIs, delivering insights that align teams and drive scale
Influence cross-functional stakeholders to prioritise lifecycle marketing as a growth engine

Fulltime

Manager, Global Growth, Lifecycle

Airwallex

Location:
Singapore , Singapore

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
February 21, 2026

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Job Posted:February 21, 2026

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