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Manager, Global Growth, Lifecycle

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Airwallex

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Location:
Singapore , Singapore

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Category:
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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

As the Global Growth Manager for Lifecycle, you will lead the evolution of our customer engagement strategy. You will design and optimize the lifecycle journey in a few high-impact regions, driving measurable gains in conversion, activation and retention. You will execute a unified global strategy, partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth.

Job Responsibility:

  • Lead the evolution of our customer engagement strategy
  • Design and optimize the lifecycle journey in a few high-impact regions, driving measurable gains in conversion, activation and retention
  • Execute a unified global strategy, partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth
  • Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s), ensuring global frameworks are optimized for local market nuances
  • Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in-app messaging. Ensure these high-impact channels are optimized to deliver personalized engagement and consistent growth across managed regions
  • Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs. Lead the development and optimization of lifecycle initiatives that deliver measurable gains in conversion, activation, and long-term retention
  • Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions. Leverage deep-dive quantitative analysis to identify high-impact opportunities for experimentation, ensuring data-driven decision-making at every touchpoint
  • Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions, testing innovative tactics to uncover local growth levers and scale successful pilots into global frameworks
  • User-Centric Communication: Champion a "customer-first" messaging philosophy, delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle

Requirements:

  • 7+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent
  • Strong analytical skills with the ability to interpret campaign and behavioural data, identify trends and develop data-backed recommendations
  • Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention
  • Experience running A/B tests and applying structured experimentation to improve performance
  • Strong organisational skills and attention to detail, with the ability to manage multiple initiatives simultaneously
  • Clear and structured communicator comfortable working with cross-functional partners
  • Proactive and results-oriented, with a track record of delivering impact in fast-paced environments

Nice to have:

  • Experience in fintech, product-led growth, or B2B SaaS
  • Experience in fast-paced environments, preferably within a startup or scale-up
  • Advanced degree (MBA or Master’s) is a plus
  • Experience with SQL or close collaboration with data teams preferred
  • Hands-on experience in Lifecycle/CRM marketing

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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