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Manager, Global Growth, Lifecycle

Singapore, Singapore 95000.00 - 165000.00 SGD / Year · Job Posted February 21, 2026
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Job Description

You will be part of a collaborative, results-driven Growth team that thrives on strategic, creative campaigns that move the business forward. We value creativity, data-driven decision-making, and a builder’s mindset. Our team is passionate about finding new ways to deliver value to customers and scale Airwallex’s impact globally. We support continuous learning, mentorship, and career growth, and we celebrate diverse perspectives and backgrounds.

Job Responsibility

  • Lead the evolution of our customer engagement strategy
  • Design and optimize the lifecycle journey in a few high-impact regions, driving measurable gains in conversion, activation and retention
  • Execute a unified global strategy, partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth
  • Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s), ensuring global frameworks are optimized for local market nuances
  • Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in-app messaging
  • Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs
  • Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions
  • Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions
  • User-Centric Communication: Champion a "customer-first" messaging philosophy

Requirements

  • 7+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent
  • Strong analytical skills with the ability to interpret campaign and behavioural data, identify trends and develop data-backed recommendations
  • Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention
  • Experience running A/B tests and applying structured experimentation to improve performance
  • Strong organisational skills and attention to detail, with the ability to manage multiple initiatives simultaneously
  • Clear and structured communicator comfortable working with cross-functional partners
  • Proactive and results-oriented, with a track record of delivering impact in fast-paced environments

Nice to have

  • Experience in fintech, product-led growth, or B2B SaaS
  • Experience in fast-paced environments, preferably within a startup or scale-up
  • Advanced degree (MBA or Master’s)
  • Experience with SQL or close collaboration with data teams
  • Hands-on experience in Lifecycle/CRM marketing

What we offer

  • Offers Equity
  • Offers Bonus
  • medical, dental, and vision insurance
  • a 401(k) plan
  • short-term and long-term disability
  • basic life insurance
  • well-being benefits
  • 20 paid days of vacation
  • 12 paid days of company holidays

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