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You will be part of a collaborative, results-driven Growth team that thrives on strategic, creative campaigns that move the business forward. We value creativity, data-driven decision-making, and a builder’s mindset. Our team is passionate about finding new ways to deliver value to customers and scale Airwallex’s impact globally. We support continuous learning, mentorship, and career growth, and we celebrate diverse perspectives and backgrounds.
Job Responsibility:
Lead the evolution of our customer engagement strategy
Design and optimize the lifecycle journey in a few high-impact regions, driving measurable gains in conversion, activation and retention
Execute a unified global strategy, partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth
Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s), ensuring global frameworks are optimized for local market nuances
Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in-app messaging
Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions
Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions
User-Centric Communication: Champion a "customer-first" messaging philosophy
Requirements:
7+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent
Strong analytical skills with the ability to interpret campaign and behavioural data, identify trends and develop data-backed recommendations
Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention
Experience running A/B tests and applying structured experimentation to improve performance
Strong organisational skills and attention to detail, with the ability to manage multiple initiatives simultaneously
Clear and structured communicator comfortable working with cross-functional partners
Proactive and results-oriented, with a track record of delivering impact in fast-paced environments
Nice to have:
Experience in fintech, product-led growth, or B2B SaaS
Experience in fast-paced environments, preferably within a startup or scale-up
Advanced degree (MBA or Master’s)
Experience with SQL or close collaboration with data teams