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Manager, Front Store Marketing Strategy - Seasonal

https://www.cvshealth.com/ Logo

CVS Health

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Location:
United States , Woonsocket

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Category:
-

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Contract Type:
Employment contract

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Salary:

66330.00 - 145860.00 USD / Year

Job Description:

Manager, Front Store Marketing Strategy – Seasonal, responsible for supporting the development and execution of marketing plans for the seasonal business, championing moments both big and small throughout the year. This role focuses on executing impactful campaigns, supporting strategic initiatives, and contributing fresh ideas to enhance the customer experience. The Manager will work closely with cross-functional teams to bring seasonal initiatives to life and will play a key role in managing and growing our new store brand, Joyward.

Job Responsibility:

  • Execute seasonal marketing campaigns, ensuring alignment with business priorities and brand standards
  • Integrate storytelling techniques into campaign execution, ensuring each seasonal initiative communicates a clear, engaging narrative that resonates with customers and reinforces brand values
  • Support the development of business cases and marketing plans by leveraging customer insights, business data, and competitive analysis
  • Assist in adapting strategies to evolving seasonal trends and emerging opportunities, contributing ideas for campaign innovation and improvement
  • Track and report on campaign performance, providing actionable insights for future optimizations
  • Identify and pursue net new opportunities to grow the Joyward brand, including developing brand roadmaps and collaborating with merchandising partners to inform product decisions and support successful collection launches and/or pilots
  • Craft and communicate compelling brand stories that connect with customers and bring the Joyward brand to life across all marketing channels
  • Collaborate with creative, merchandising, and marketing teams to ensure all campaigns and product collections are anchored in a strong, consistent narrative
  • Partner with merchandising, creative, media, analytics, and channel teams to execute seasonal initiatives
  • Communicate campaign objectives, timelines, and results to stakeholders, ensuring clarity and alignment
  • Build collaborative relationships across the marketing and merchandising organization to drive results
  • Effectively prioritize tasks to maximize impact, adjusting as needed based on business needs and seasonal opportunities
  • Manage project timelines and deliverables, escalating issues when necessary to keep work moving forward

Requirements:

  • 3+ years of marketing experience with a strong foundation in brand management, retail or consumer marketing
  • 2+ years of retail marketing or retail agency/strategy experience
  • Experience supporting campaign execution and working cross-functionally
  • Exposure to digital marketing and campaign measurement
  • Strong organizational and communication skills
  • Bachelor's degree in Marketing, Business, or related field
  • MBA preferred

Nice to have:

  • Experience working in a highly-matrixed organization
  • Experience supporting or collaborating on product development initiatives, including bringing new products or brands to market
  • Demonstrated ability to develop and execute brand storytelling strategies across multiple channels
  • A customer-first mindset that drives decision-making within the in-store and online customer experience
  • Omni-channel marketing experience with a strong understanding of paid, owned, and earned channels
  • Quantitative skills (data analysis, sales trends, forecasting, market sizing) that can be used to organize and interpret data to create actionable insights
  • Intellectual curiosity and a willingness to question the status quo to drive improvements and optimizations
  • Highly motivated, self-starter who can thrive in a demanding, performance-driven environment and make thoughtful decisions even when under tight deadlines
  • Ability to solve problems by identifying and removing barriers while maintaining a positive and collaborative attitude
  • Proven track record of working collaboratively with internal and external partners to deliver business results
  • Effective oral and written communication skills that can be used to articulate plans and strategies to a variety of stakeholders, including senior leaders
  • Strong PC knowledge including Microsoft Word, Excel, and PowerPoint
What we offer:
  • Affordable medical plan options
  • 401(k) plan with matching company contributions
  • Employee stock purchase plan
  • No-cost wellness screenings
  • No-cost tobacco cessation programs
  • No-cost weight management programs
  • Confidential counseling
  • Financial coaching
  • Paid time off
  • Flexible work schedules
  • Family leave
  • Dependent care resources
  • Colleague assistance programs
  • Tuition assistance
  • Retiree medical access

Additional Information:

Job Posted:
November 26, 2025

Expiration:
January 31, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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