Manager, Front Store Marketing Strategy - Seasonal, CVS Health

CVS Health

Location:
United States, Woonsocket

Category:
-

Contract Type:
Employment contract

Salary:

66330.00 - 145860.00 USD / Year

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Job Description:

Manager, Front Store Marketing Strategy – Seasonal, responsible for supporting the development and execution of marketing plans for the seasonal business, championing moments both big and small throughout the year. This role focuses on executing impactful campaigns, supporting strategic initiatives, and contributing fresh ideas to enhance the customer experience. The Manager will work closely with cross-functional teams to bring seasonal initiatives to life and will play a key role in managing and growing our new store brand, Joyward.

Job Responsibility:

Execute seasonal marketing campaigns, ensuring alignment with business priorities and brand standards
Integrate storytelling techniques into campaign execution, ensuring each seasonal initiative communicates a clear, engaging narrative that resonates with customers and reinforces brand values
Support the development of business cases and marketing plans by leveraging customer insights, business data, and competitive analysis
Assist in adapting strategies to evolving seasonal trends and emerging opportunities, contributing ideas for campaign innovation and improvement
Track and report on campaign performance, providing actionable insights for future optimizations
Identify and pursue net new opportunities to grow the Joyward brand, including developing brand roadmaps and collaborating with merchandising partners to inform product decisions and support successful collection launches and/or pilots
Craft and communicate compelling brand stories that connect with customers and bring the Joyward brand to life across all marketing channels
Collaborate with creative, merchandising, and marketing teams to ensure all campaigns and product collections are anchored in a strong, consistent narrative
Partner with merchandising, creative, media, analytics, and channel teams to execute seasonal initiatives
Communicate campaign objectives, timelines, and results to stakeholders, ensuring clarity and alignment
Build collaborative relationships across the marketing and merchandising organization to drive results
Effectively prioritize tasks to maximize impact, adjusting as needed based on business needs and seasonal opportunities
Manage project timelines and deliverables, escalating issues when necessary to keep work moving forward

Requirements:

3+ years of marketing experience with a strong foundation in brand management, retail or consumer marketing
2+ years of retail marketing or retail agency/strategy experience
Experience supporting campaign execution and working cross-functionally
Exposure to digital marketing and campaign measurement
Strong organizational and communication skills
Bachelor's degree in Marketing, Business, or related field
MBA preferred

Nice to have:

Experience working in a highly-matrixed organization
Experience supporting or collaborating on product development initiatives, including bringing new products or brands to market
Demonstrated ability to develop and execute brand storytelling strategies across multiple channels
A customer-first mindset that drives decision-making within the in-store and online customer experience
Omni-channel marketing experience with a strong understanding of paid, owned, and earned channels
Quantitative skills (data analysis, sales trends, forecasting, market sizing) that can be used to organize and interpret data to create actionable insights
Intellectual curiosity and a willingness to question the status quo to drive improvements and optimizations
Highly motivated, self-starter who can thrive in a demanding, performance-driven environment and make thoughtful decisions even when under tight deadlines
Ability to solve problems by identifying and removing barriers while maintaining a positive and collaborative attitude
Proven track record of working collaboratively with internal and external partners to deliver business results
Effective oral and written communication skills that can be used to articulate plans and strategies to a variety of stakeholders, including senior leaders
Strong PC knowledge including Microsoft Word, Excel, and PowerPoint

What we offer:

Affordable medical plan options
401(k) plan with matching company contributions
Employee stock purchase plan
No-cost wellness screenings
No-cost tobacco cessation programs
No-cost weight management programs
Confidential counseling
Financial coaching
Paid time off
Flexible work schedules
Family leave
Dependent care resources
Colleague assistance programs
Tuition assistance
Retiree medical access

Additional Information:

Job Posted:
November 26, 2025

Expiration:
January 31, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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Manager, Front Store Marketing Strategy - Seasonal