Manager, Enterprise Product Marketing Job at Cencora

Job Description

The Manager, Enterprise Product Marketing is responsible for the planning and implementation of foundational strategic messaging and resources and thought leadership content strategy to support the annual goals and long-term strategies of the assigned business area. As a member of the Enterprise Product and Content Marketing team, this team member will operate in a highly collaborative environment, representing the marketing portfolio team both internally and externally. This role works under the broad direction of the Cencora Enterprise Product and Content Marketing team, through the direct supervision of the Senior Director, Enterprise Product and Content Marketing, and in support of the Enterprise Marketing Strategy team.

Job Responsibility

Define and develop the annual product and content plan for the portfolio of services, including value proposition, positioning, needs-based segmentation, sales enablement assets (e.g. case studies) and thought leadership content
Align key stakeholders around the marketing objectives and plan, and lead execution of the plan
Responsible for the design and implementation of marketing projects to drive revenue and profit growth
Partner closely with portfolio strategy and digital strategy teams to ensure marketing programs’ alignment to the portfolio marketing plan
Leads event and conference content development that includes both internal and external contributors and presenters
Collaborates with internal business and marketing leadership to identify strategic opportunities that help improve the company’s market position
Manages and monitors budget associated with marketing programs effectively
Regularly measures and draws insights from programs and tactics
producing standard reports which track progress toward goals and updating strategic plans based on the outcomes
Prepare and deliver value proposition training and marketing presentations that support capabilities deck development
Assist in the development and execution of specific projects and tactical plans to support positioning strategies to optimize revenue, market share and profitability
Develops strong relationships with key internal stakeholders and supports internal communication and training initiatives designed to raise awareness for marketing activities and the utilization of sales support assets in order to facilitate new business development
Presents to internal stakeholders on marketing initiatives – both internal and external and attends industry specific conferences as needed to inform and support marketing strategies
Maintains projects in project management tool (e.g., SmartSheet, Workfront)
Demonstrate strong financial acumen and logical decision making in the general business environment
Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications
Develops PowerPoint presentations related to key initiatives for internal and external business meetings and conferences
Performs related duties as assigned
10-15% travel

Requirements

Experience in product or service marketing—developing value proposition and product positioning, developing strategic and executing tactical plans, launching new products and services within a competitive market and creating case study and other content and assets which demonstrate the differentiated value that the product or services provides
Broad training in fields such as marketing, communications, product management, business development, account management, project management, business management, or similar vocations generally obtained through completion of a four-year Bachelor's Degree Program or equivalent combination of experience and education
Minimum of four (4) years directly related and progressively responsible marketing experience
Excellent verbal and written communication skills
Strong interpersonal skills
Excellent organizational and project management skills
Must be detail oriented
Ability to multi-task, manage and execute multiple initiatives simultaneously and on time
Must be customer service oriented
Ability to resolve issues efficiently and effectively
Ability to learn quickly and apply learning for related activities
Strong analytical skills
Strong knowledge of Outlook, Microsoft Word and Excel
Superior PowerPoint skills

Nice to have

Experience using Salesforce and Project management tools strongly preferred
Product Marketing Alliance or Pragmatic Institute certifications a plus
Recent work experience in the pharmaceutical, medical device, consulting services, or other area of healthcare the industry is a plus

What we offer

Medical, dental, and vision care
Comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness
Support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave
Variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities

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Manager, Enterprise Product Marketing

Job Description

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Requirements

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