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This role manages the creation and execution of creative assets and digital content workflows for social, web, and app platforms to support the Mint and Ultra brand storytelling and marketing efforts. It leads the strategic development, production operations, and execution of creative media in collaboration with production, creative, UX/UI, and social teams. The role differentiates by aligning cross-functional teams, creative operations, and production execution to enhance brand impact across multiple platforms. Success is measured by the effective delivery of compelling media and digital experiences that align with brand narratives, production goals, and project timelines. The work influences organizational branding and customer engagement through consistent, innovative, and scalable digital content execution.
Job Responsibility:
Lead the strategic planning and execution of creative assets and digital projects to achieve brand narrative alignment, audience engagement, and operational excellence
Manage day-to-day creative workflows, timelines, deliverables, and resource allocation across multiple concurrent projects and platforms
Collaborate with cross-functional teams including creative design, UX/UI, copy, animation, procurement, finance, and external vendors to facilitate smooth creative operations and project execution
Serve as a primary point of contact for project kickoffs, work-in-progress meetings, creative reviews, and stakeholder communications, ensuring alignment on priorities and next steps
Guide creative development and review cycles while documenting feedback, action items, and production requirements to support efficient execution
Partner with leadership to identify workflow improvements, production efficiencies, and scalable best practices across creative operations
Guide and mentor team members to foster a collaborative culture and support professional development within the creative services group
Support integrated campaign efforts across social, digital, web, and app experiences while maintaining quality and consistency across deliverables
Manage production and post-production activities, balancing creative quality, timelines, budgets, and business priorities to ensure successful project delivery
Also responsible for other duties/projects as assigned by business management as needed
Requirements:
Bachelor’s Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent (Required)
Minimum 6 years’ experience in an advertising agency, production, or creative marketing professional environment (Preferred)
People Management: Must have people management skills & experience (Required)
Marketing: Understanding of theories and principles of advertising, social media marketing, digital experiences, and design (Required)
Production: Understanding of production tools, equipment, and creative workflows (Required)
Media Management: Understanding of creative workflow management and production operations in a studio or digital environment (Required)
Project Management: Ability to drive multiple projects with tight deadlines in a collaborative team environment while managing timelines, resources, budgets, and deliverables (Required)
Cross-Functional Collaboration: Proven ability to work effectively across creative, UX/UI, production, and business teams to support integrated campaign execution (Required)
Presentations: Strong strategic communication and presentation skills (Required)
360 Feedback: Ability to apply actionable feedback from peers, creative teams, and leadership (Required)
Workflow Optimization: Ability to identify process improvements, support operational efficiencies, and contribute to best practices within creative operations (Preferred)
Digital Platforms: Familiarity with digital project management and collaboration tools used in creative production environments (Preferred)
Emerging Technologies: Familiarity with AI and emerging technologies that support creative operations, digital production, and workflow efficiencies (Preferred)
At least 18 years of age
Legally authorized to work in the United States
Nice to have:
Acceptable areas of study include Advertising, Media, Design, Marketing, Communications, or a related field (Preferred)
Minimum 6 years’ experience in an advertising agency, production, or creative marketing professional environment (Preferred)
Workflow Optimization: Ability to identify process improvements, support operational efficiencies, and contribute to best practices within creative operations (Preferred)
Digital Platforms: Familiarity with digital project management and collaboration tools used in creative production environments (Preferred)
Emerging Technologies: Familiarity with AI and emerging technologies that support creative operations, digital production, and workflow efficiencies (Preferred)