Manager, Digital Marketing

• Support all retention programs
• Own all email & SMS/MMS messaging marketing planning, development, approval and deployment processes for Direct-To-Consumer channels
• Maintain and expand upon existing email & SMS/MMS messaging marketing strategy with focus on increased segmentation, personalization, relevancy and qualified email and SMS database acquisition
• Act as lynchpin between internal and external e-commerce, marketing and analytics stakeholders
• Drive online and store sales via email, SMS/MMS, growing retention and increasing customer lifetime value
• Drive customer-first expansion and execution of existing batch, trigger and lifecycle email and SMS/MMS messaging marketing strategies
• Manage a team of 3 and vendor partners to deadlines
• Work with digital merchants and site team to optimize landing pages, test campaigns, report on campaign performance
• Manage vendor partnerships and oversee campaigns from start to end
• Work alongside designers to ensure creative is customer-centric, meets brand standards and achieves business goal
• Manage the email process workflow by developing and overseeing the email calendar
• Ensure timely completion of creative & technical briefs
• Collaborate with Creative, Brand and E-commerce teams on content
• Oversee QA email assets across Email & Mobile
• Enhance segmentation and personalization strategy through testing, results, and analysis
• Manage and enhance Lifecycle & Trigger programs
• Conduct multivariate tests of customer segmentation, copy/subject lines, time of send, content, landing pages and channel
• Continuously monitor channel performance and ensure campaigns meet or exceed KPI’s
• Use web & internal analytic tools to identify marketing, customer and product opportunities
• Provide input on site usability and conversion KPIs
• Participate in cross-flow of results and best practices
• Work with Marketing and E-commerce teams to identify customer-centric insights and execute customer retention programs
• Work closely with Analytics and Digital teams as well as vendor partners to analyze findings, identify trends and recommend course of action
• Identify trends and track competitors
• Report back on creative results to inform future design iterations

• 7+ years of experience
• Experience leading and managing a digital team in a multi-channel environment leading email and SMS/MMS programs
• Prior experience working with an email service provider, managing daily email campaigns and reporting on results
• Proficient in email and SMS/MMS fundamentals: CAN-SPAM requirements, segmentation, performance metrics, program & customer health metrics, etc.
• Understanding of HTML and email design best practices across desktop, mobile and tablet
• Results-driven with exceptional detail and knowledge around metrics and ROI analysis
• Demonstrated success in managing high volume integrated email marketing programs for consumer audiences
• Knowledge of Analytics Systems ie. Adobe, PowerBI, Microstrategy, etc.
• Exceptional analytical, conceptual, and problem-solving abilities
• Exceptional writing and communication skills
• Self-starter with a strong bias for action
• Hands-on, analytical and capable in a fast-paced environment
• Collaborative team player with strong influence and ability to understand multiple points of view
• Data driven with knowledge across CRM, modeling and segmentation approaches and resources
• BA/BS in Marketing, Business, or related major
• MBA a plus

MBA a plus

• Merchandise discount at select KnitWell Group brands
• Support for individual development plus opportunities for career mobility within family of brands
• Culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support communities
• Medical, dental, vision insurance & 401(K)
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays