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Digital Marketing Manager – International. Ritchie Bros. is a global marketplace for used equipment and trucks, connecting buyers and sellers in more than 170 countries. Through our digital platforms and live auctions, we help customers buy and sell with confidence at scale. We’re looking for a hands-on digital leader to drive growth across our international business. This role owns digital acquisition, marketplace engagement, and conversion performance across EMEA, APAC, and emerging regions. You’ll operate at both a strategic and executional level, building plans, running campaigns, and delivering measurable results, while leading a team of digital marketing specialists. This is not a traditional digital marketing role. You’ll be responsible for driving digital growth across a global marketplace, working across regions and directly influencing how buyers and sellers engage with our platform.
Job Responsibility:
Lead and develop a team of digital marketing specialists, setting direction and driving performance
Plan, execute, and optimise campaigns across multiple digital channels
Identify growth opportunities and scale high-performing programs
Partner with Product to improve website performance and UX
Work with country teams to roll out and optimise campaigns globally
Use data and analytics to drive decisions and improve outcomes
Test new channels, tools, and approaches to drive continuous improvement
Requirements:
8–12 years in digital marketing or growth roles
Experience leading or mentoring digital marketing specialists or small teams
Strong hands-on experience across paid media, SEO, and performance marketing
Proven ability to drive measurable growth
Experience working across multiple international markets
Data-driven mindset and strong analytical skills
Budgeting experience
Experience in marketplaces, ecommerce, or B2B platforms is highly desirable
Nice to have:
Experience in marketplaces, ecommerce, or B2B platforms is highly desirable