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Manager, Digital Marketing (Hip-Hop and R&B)

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BMG Rights Management Services (UK) Limited

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Location:
United States , Los Angeles

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Category:
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Contract Type:
Not provided

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Salary:

70304.00 USD / Year
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Job Description:

Lead best-in-class marketing initiatives for A-level and developing Hip Hop and R&B artists, owning the full scope of strategy development and execution across campaigns, data, and audience engagement. Serve as an expert voice to artists and managers, using data and creativity to drive clear impact.

Job Responsibility:

  • Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster
  • Lead the development and execution of digital marketing and own campaign planning, rollout, and performance analysis
  • Closely follow (and create!) the latest trends and proactively strategize ways for our artists and music to lead cultural conversation
  • Monitor campaign performance, with a cross platform and territory view, making strategic adjustments in real time
  • Strategize & deliver artist database growth and CRM strategy, via traditional and developing means
  • Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns
  • Conceptualize and implement content planning across all core digital channels with a focus on artist brand building and audience resonance
  • Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content

Requirements:

  • Experience in digital marketing or social media, preferably in the hip-hop and R&B spaces, with a proven track record of successful campaigns and cross functional collaboration
  • Mastery of top social platforms, stay ahead of trends, and drive the creation and optimization of killer digital content
  • Clear understanding of and passion for the global culture around hip-hop and R&B, with an ability to translate that to innovative partnerships
  • Ability to shape and execute cutting-edge digital strategies that elevate artist roster in a fast-paced, competitive environment on a global stage
  • High interest in AI, new tech, and drive innovation by integrating third-party APIs into product workflows to enhance marketing initiatives
  • Practical and organized, familiar with music industry tools for analytics, smart-linking, advertising, social posting

Nice to have:

  • Worked across Integrated Digital Service Providers (DSPs), social platforms, or e-commerce solutions to create seamless digital ecosystems
  • Experience connecting various marketing platforms, CRM systems, CMS tools, or analytics platforms to streamline operations and insights
  • Ability to build custom data pipelines or automations to optimize workflows and reporting
What we offer:
  • Hybrid setup: 3 days in office, 2 days remote
  • Comprehensive medical, dental, and vision coverage
  • Dollar-for-dollar 401(k) match of up to 6% after your first year
  • Flexible time off policy
  • Commuter benefits program
  • Fitness reimbursement program and wellness incentives
  • Employee Assistance Program
  • Development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements
  • Artist showcases and playbacks

Additional Information:

Job Posted:
February 19, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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