Manager, Digital Marketing (Hip-Hop and R&B) Job at BMG Rights Management Services (UK) Limited (Los Angeles)

Job Description

Lead best-in-class marketing initiatives for A-level and developing Hip Hop and R&B artists, owning the full scope of strategy development and execution across campaigns, data, and audience engagement. Serve as an expert voice to artists and managers, using data and creativity to drive clear impact.

Job Responsibility

Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster
Lead the development and execution of digital marketing and own campaign planning, rollout, and performance analysis
Closely follow (and create!) the latest trends and proactively strategize ways for our artists and music to lead cultural conversation
Monitor campaign performance, with a cross platform and territory view, making strategic adjustments in real time
Strategize & deliver artist database growth and CRM strategy, via traditional and developing means
Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns
Conceptualize and implement content planning across all core digital channels with a focus on artist brand building and audience resonance
Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content

Requirements

Experience in digital marketing or social media, preferably in the hip-hop and R&B spaces, with a proven track record of successful campaigns and cross functional collaboration
Mastery of top social platforms, stay ahead of trends, and drive the creation and optimization of killer digital content
Clear understanding of and passion for the global culture around hip-hop and R&B, with an ability to translate that to innovative partnerships
Ability to shape and execute cutting-edge digital strategies that elevate artist roster in a fast-paced, competitive environment on a global stage
High interest in AI, new tech, and drive innovation by integrating third-party APIs into product workflows to enhance marketing initiatives
Practical and organized, familiar with music industry tools for analytics, smart-linking, advertising, social posting

Nice to have

Worked across Integrated Digital Service Providers (DSPs), social platforms, or e-commerce solutions to create seamless digital ecosystems
Experience connecting various marketing platforms, CRM systems, CMS tools, or analytics platforms to streamline operations and insights
Ability to build custom data pipelines or automations to optimize workflows and reporting

What we offer

Hybrid setup: 3 days in office, 2 days remote
Comprehensive medical, dental, and vision coverage
Dollar-for-dollar 401(k) match of up to 6% after your first year
Flexible time off policy
Commuter benefits program
Fitness reimbursement program and wellness incentives
Employee Assistance Program
Development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements
Artist showcases and playbacks

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Manager, Digital Marketing (Hip-Hop and R&B)

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