Manager Digital Marketing Analytics Job at Adidas (Bogota)

Job Description

As North America Manager Digital Marketing Analytics at adidas you are part of the team of a defined traffic generation and audience analytics practice within the eCom market and constantly drive its evolution. You provide market and Global stakeholders with best-in-class services around your marketing measurement and consumer insight discipline. Your analysis thus contributes to marketing spent optimization, drives the reach of adidas, growth of addressable audience and ultimately helps achieve market sales plans.

Job Responsibility

Be an active part in the execution or usage and contribute to the development of necessary market capabilities that the company needs to meet current and future traffic and audience growth plans aligned to global frameworks for focus areas assigned to you
Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of digital traffic generation activities and adidas consumer growth
Develop and implement new analytical framework over new business questions, new data types, horizontal analysis, and other explorations
Measure results of traffic generation, CRM and Consumer Engagement activities, audience growth and personalization using global agreed frameworks
Use and help develop a global aligned reporting framework that evaluates dimensions such as awareness, engagement and purchasing behavior
Drive the optimization of traffic generating channels, marketing spend efficiencies, paid and non-paid marketing engagement, consumer growth, and personalization in the market
Provide insights about adidas brand awareness and ecommerce performance
Prepare and share your findings with stakeholders across the organization in the form of channel forecasts, gap analysis, business cases, post mortems and database
Identify and implement new opportunities to drive growth through consumer and traffic optimization
Be able to explain the impact of marketing spend, reach, audience and traffic on business objectives using global aligned frameworks
Work with markets in the optimization of traffic and consumer by using data analysis, providing training and sustaining ongoing communication
Work cross-functionally with other analytics teams in the market, global Digital Analytics teams and global Data And Analytics teams to create synergies, address opportunities and drive revenue
Build on quantitative analysis to develop insights for the communication with stakeholders
Develop and implement best practice toolsets and frameworks that allow continuous optimization of consumer database and lifetime value as well as organic and paid media traffic

Requirements

University degree in the field of Business or equivalent
5+ years of experience in traffic generation (both paid and non-paid channels) and audience analytics, in-house or at a leading traffic agency
Extensive experience with digital marketing and digital audience engagement programs in a brand environment
Experience in eCommerce environment
Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels
Creative and energetic team player who has a passion for traffic generation, CRM and Consumer Engagement, and audience analytics
Ability to efficiently work in organization with internationally reporting lines and multi-culture environment
Experiences with handling external marketing data such as spend, clicks, impressions, tactic metadata that are off site of the brand’s eCom property
Extensive experience with traffic analytics tools, attribution, marketing platforms & media KPIs and ROI, consumer database, segmentation and profiling
Extensive experience with reporting, digital marketing tools and data logic behind it (Google Campaign Manager, Facebook, Google Search Console, SA 360, DV 360, Affiliate Marketing, GA 360/ GA4,, Adobe Analytics, Salesforce/ Email Service Providers, app/ push notification, audience database, etc.)
Technical skills including hands-on SQL query, Databricks/ Lakehouse environment, Python/ R/ modeling, data processing and visualization such as usage of Alteryx/ Airflow, Tableau, PowerBI and etc.
In-depth understanding on data tracking technology of the domain (frontend tagging, server to server, sync & async, etc.), privacy regulation and impact on data, and recalibration methodology for measurement that support privacy rules
Very good project and account management skills
Fluent English, both verbally and written

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