Manager, Digital Content & Brand Activation (Store Brands) Job at CVS Health (Woonsocket)

Job Description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. The Manager, Digital Content & Brand Activation (Store Brands) supports growth across CVS Store Brands by executing against defined strategies and priorities across two distinct but complementary areas: digital business performance and optimization, and broader marketing activation programs.

Job Responsibility

Own end-to-end execution and optimization of Store Brands digital content across eCommerce and marketplace platforms, including updates, audits, accuracy checks, and issue resolution
Ensure digital content meets quality, accuracy, compliance, and readiness standards to support product launches, promotions, and ongoing performance
Execute digital initiatives across search, enhanced content, merchandising, and promotions in alignment with defined strategy and priorities
Partner cross-functionally with Digital, Merchandising, Marketing, and Technology teams to support content readiness, merchandising execution, and promotional setup
Manage and execute digital content workflows across systems (e.g., Syndigo, STIBO, AEM, Palantir, IMDASH), ensuring timely, accurate, and consistent delivery
Monitor key performance indicators, including content accuracy, exception reporting, workflow adherence, search visibility, and digital sales performance
identify issues and escalate opportunities for improvement
Analyze performance trends to identify risks and opportunities, translating insights into clear, actionable optimization recommendations
Prepare recurring performance reporting and dashboard inputs to support ongoing visibility and decision-making
Support and execute test-and-learn initiatives, including pilot execution, coordination of test/control groups, results tracking, and post-test readouts
Drive continuous improvement through workflow optimization, automation, and standardization to enhance efficiency and scalability
Maintain operational documentation, playbooks, and execution standards to enable consistent, repeatable, and scalable digital performance
Support execution of priority growth marketing initiatives, including advocacy, education-led programs, sampling, and brand activation efforts, in alignment with Store Brands objectives
Partner cross-functionally with Brand and Marketing teams to ensure initiatives are activated effectively across intended channels, including both digital and non-digital touchpoints
Coordinate key execution elements, including assets, messaging, and timing, to ensure consistency, accuracy, and readiness across initiatives
Track participation, engagement, and key performance indicators
compile results and summarize insights and learnings
Apply learnings to inform future activation efforts and support continuous improvement across marketing initiatives.

Requirements

Bachelor's degree or equivalent professional experience in Marketing, Digital Marketing, Communications, or a related field
Hands‑on experience managing content workflows within PIM/DAM/CMS platforms such as Syndigo, STIBO, AEM, or similar systems
Demonstrated ability to manage multiple workstreams simultaneously while maintaining strong accuracy, organization, and attention to detail
Analytical capability with experience supporting performance reporting, dashboards, and structured business reviews, including working with large data sets
Ability to synthesize data into clear, concise, and actionable summaries, highlighting insights, risks, and opportunities
Proficient in building executive‑ready decks and visual summaries (PowerPoint/Slides), clearly communicating performance results, insights, and next‑step recommendations to cross‑functional and leadership audiences
Strong communication and collaboration skills, with the ability to work effectively across cross‑functional teams
Ability to operate independently within defined strategic frameworks, escalating risks and opportunities appropriately
Demonstrated ability to lead end‑to‑end execution of programs and workstreams as an individual contributor, driving outcomes through influence and cross‑functional coordination rather than direct management
Experience supporting brand activation, sampling, advocacy, or education‑led marketing programs across digital and non‑digital channels
Comfortable working in a fast‑paced, evolving environment with shifting priorities.

Nice to have

Experience supporting digital marketing or digital commerce initiatives, including content development, optimization, and performance measurement
Familiarity with digital content best practices across eCommerce or marketplace environments (e.g., copy, imagery, product attributes, enhanced content)
General understanding of digital optimization levers, such as search performance (SEO/on‑site search), content quality, merchandising, and promotions
Experience supporting test‑and‑learn or continuous improvement efforts (e.g., pilots, holdouts, post‑analysis)
Exposure to cross‑functional strategic marketing initiatives or special programs beyond steady‑state execution.

What we offer

Medical, dental, and vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources
Bonus, commission, or short-term incentive program

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Manager, Digital Content & Brand Activation (Store Brands)

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