This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
As a MANAGER – DIGITAL ANALYTICS at adidas EM eCom, you will own the analytics strategy for digital storefronts across web and app, ensuring data-driven decisions that enhance consumer experience and drive business growth. This role is highly hands-on and requires strong technical expertise combined with leadership skills to manage a small team and deliver actionable insights. You will partner closely with Marketing, CX, Digital Merchandising, Digital Activation, and market teams to provide robust reporting, KPI steering, and advanced analytics. Your work will directly influence how consumers interact with our platforms, optimize conversion funnels, and improve overall performance.
Job Responsibility:
Perform deep-dive analyses on consumer behavior and identify opportunities for improving .com and app experiences
Connect insights across channels and markets to drive holistic recommendations
Act as the functional expert for KPIs across the conversion funnel
Lead forecasting and opportunity sizing aligned with business plans
Advise on testing methodologies and ensure robust measurement frameworks
Build and maintain self-service dashboards in ADOBE ANALYTICS, APSFLYER, AMPLITUDE, and FUNNEL.IO
Ensure reporting reliability and accuracy for eCom KPIs
Manage development roadmaps and prioritize enhancements for analytics tools
Lead analytics conversations, ensuring workload balance and skill development
Drive end-to-end delivery of analytical projects with clear ownership
Collaborate with EM markets and global teams to align strategies and share best practices
Role-model technical depth and strategic thinking by connecting insights across consumer, marketing, and channel analytics
Requirements:
6+ years in web/app analytics with proven experience in ADOBE ANALYTICS, GA4, AMPLITUDE, FUNNEL.IO, and APPSFLYER
Strong SQL skills for clickstream data manipulation
Experience in CHANNEL-LEVEL PLANNING and working with multiple markets