CrawlJobs Logo
Adidas Logo Adidas · IT - Administration

Manager Digital Analytics

India, Gurgaon · Job Posted January 22, 2026
Apply Position
Job Link Share

Job Description

As a MANAGER – DIGITAL ANALYTICS at adidas EM eCom, you will own the analytics strategy for digital storefronts across web and app, ensuring data-driven decisions that enhance consumer experience and drive business growth. This role is highly hands-on and requires strong technical expertise combined with leadership skills to manage a small team and deliver actionable insights. You will partner closely with Marketing, CX, Digital Merchandising, Digital Activation, and market teams to provide robust reporting, KPI steering, and advanced analytics. Your work will directly influence how consumers interact with our platforms, optimize conversion funnels, and improve overall performance.

Job Responsibility

  • Perform deep-dive analyses on consumer behavior and identify opportunities for improving .com and app experiences
  • Connect insights across channels and markets to drive holistic recommendations
  • Act as the functional expert for KPIs across the conversion funnel
  • Lead forecasting and opportunity sizing aligned with business plans
  • Advise on testing methodologies and ensure robust measurement frameworks
  • Build and maintain self-service dashboards in ADOBE ANALYTICS, APSFLYER, AMPLITUDE, and FUNNEL.IO
  • Ensure reporting reliability and accuracy for eCom KPIs
  • Manage development roadmaps and prioritize enhancements for analytics tools
  • Lead analytics conversations, ensuring workload balance and skill development
  • Drive end-to-end delivery of analytical projects with clear ownership
  • Collaborate with EM markets and global teams to align strategies and share best practices
  • Role-model technical depth and strategic thinking by connecting insights across consumer, marketing, and channel analytics

Requirements

  • 6+ years in web/app analytics with proven experience in ADOBE ANALYTICS, GA4, AMPLITUDE, FUNNEL.IO, and APPSFLYER
  • Strong SQL skills for clickstream data manipulation
  • Experience in CHANNEL-LEVEL PLANNING and working with multiple markets
  • Hands-on experience managing complex analytical projects end-to-end
  • Strong communication skills to present insights to senior stakeholders
  • Familiarity with statistical modeling and tools like PYTHON or R
  • Demonstrated ability to take ownership and deliver results under tight timelines
  • People management experience preferred
  • University degree in Engineering, MBA
  • Passion for sports and the adidas brand
  • Fluent in English
Adidas - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Manager Digital Analytics

8 matching positions

New

Manager, Digital Analytics

A leading media and entertainment organization is seeking a Digital Analytics Ma...
Location
Location
United States , Englewood Cliffs
Salary
Salary:
110000.00 - 130000.00 USD / Year
lawrenceharvey.com Logo
Lawrence Harvey
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in Digital Analytics, Product Analytics, Audience Analytics, or related fields
  • Strong SQL skills plus experience with Python or R
  • Experience with Adobe Analytics
  • Google Analytics
  • Amplitude
  • Databricks
  • Snowflake
  • Tableau
  • Looker
  • Omni
Job Responsibility
Job Responsibility
  • Partner with Product, Editorial, Engineering, and Business teams to define analytics requirements and measurement strategies
  • Conduct ad hoc analysis using SQL and deliver dashboards, reporting, and actionable insights to stakeholders and leadership
  • Analyze audience engagement across articles, video, newsletters, podcasts, and commerce platforms
  • Identify trends in high-performing content, publishing strategies, and user behavior
  • Support experimentation initiatives through measurement planning and statistical analysis
  • Ensure accuracy, consistency, and reliability across analytics reporting and deliverables
  • Partner with Finance and Business teams on forecasting and performance tracking
  • Mentor junior team members and contribute to analytics best practices
  • Fulltime
Read More
Arrow Right

Digital Analytics Manager

We’re looking for a Digital Analytics Manager to maintain and develop our digita...
Location
Location
United Kingdom , Hull
Salary
Salary:
Not provided
arco.co.uk Logo
ARCO Limited
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A collaborative leader who can motivate and influence teams across the organisation
  • Proven track record of interpreting complex data sets to drive business action
  • Experience measuring and optimising digital marketing campaigns
  • Experience evaluating, selecting and managing analytics platforms
  • Experience working with external agencies and technical partners
  • Expert knowledge of the Google analytics ecosystem including: GA4, Google Tag Manager, Looker Studio, BigQuery
  • Strong SQL skills for data extraction and analysis
  • Experience using BI tools such as Power BI or SAP Analytics Cloud
  • Experience implementing and managing on-site analytics tools
Job Responsibility
Job Responsibility
  • Analyse customer behaviour, trends and performance to provide data-driven recommendations for our digital roadmap and trading plans
  • Champion the use of analytics, customer insight and data science across the business
  • Identify opportunities for channel shift, merchandising improvements and campaign optimisation
  • Develop and maintain dashboard-style reporting to support day-to-day eCommerce performance
  • Manage and optimise Google Tag Manager and Google Analytics implementations, ensuring accurate tracking and reliable data
  • Select, implement and manage analytics tools that provide granular insight into onsite behaviour (e.g. GA4, Hotjar)
  • Partner with external agencies and vendors to support analytics implementation and measurement strategy
  • Work across the business to expand analytics capability beyond eCommerce
  • Translate complex datasets into clear stories and insights for senior stakeholders
What we offer
What we offer
  • 32 days holiday inclusive of bank holidays
  • Opportunity to purchase 5 additional days annual leave each calendar year (subject to qualifying salary)
  • 2 fully paid Community Volunteering days every year
  • An excellent pension (up to 8% Arco contribution) and x4 Life Assurance scheme
  • A huge range of discounts to help with cost of living via Perkbox plus Employee Discount on Arco products
  • Free, 24-hour access to our Employee Assistance Programme
  • Health Cash Plan where we'll reimburse up to 100% of everyday healthcare costs
  • Access to our Learning Management System, to support your personal and career development
  • Long-term service awards
  • Fulltime
Read More
Arrow Right

Senior Manager, Digital Analytics

The Senior Manager, Digital Analytics at Valvoline Global turns complex marketin...
Location
Location
United States , Lexington
Salary
Salary:
110000.00 - 150000.00 USD / Year
valvoline.com Logo
Valvoline
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Analytics, Statistics, Mathematics, Business, Economics, Computer Science, or a related field
  • 8+ years of progressive experience in digital analytics, business intelligence, or data science roles, preferably in a global or matrixed organization
  • Expertise in data visualization tools (e.g., Power BI, Tableau, or equivalent) and data manipulation using SQL, Python, or R
  • Strong experience with predictive analytics, statistical modeling, and machine learning methodologies
  • Proven ability to analyze complex datasets and translate findings into strategic recommendations
  • Exceptional communication and storytelling skills with the ability to translate complex data into clear business insights
  • Strong business acumen with experience working across functions such as Sales, Marketing, Supply Chain, and Finance
  • Demonstrated ability to influence decisions through data in a fast-paced, collaborative environment
  • Ability to work with global teams, with cultural differences, and can work across multiple time zones
  • Passion for social media and awareness of platform best practices
Job Responsibility
Job Responsibility
  • Lead strategic analytics initiatives to support business planning, performance measurement, and forecasting across global functions
  • Design and deliver dashboards, reports, and data models that communicate key metrics, trends, and actionable insights to cross-functional stakeholders
  • Oversee global Google Analytics (GA4) strategy, implementation, and governance, ensuring accurate tracking, consistent measurement frameworks, and alignment with business objectives
  • Apply statistical analysis, predictive modeling, and data visualization techniques to solve business Challenge and uncover growth opportunities
  • Lead cross-functional analytics initiatives by developing project roadmaps, execution plans, and post-project reports that demonstrate impact, ROI, and key learnings
  • Provide briefings, analytics strategies, and measurement frameworks that guide Valvoline Global in data-driven decision-making and align analytics outputs with organizational objectives
  • Develop training materials and lead workshops to strengthen data literacy across teams
  • Collaborate with business leaders to translate questions into analytical problems and deliver actionable, data-driven recommendations
  • Partner with stakeholders to support data quality and infrastructure by conducting audits, identifying improvements, and maintaining clear documentation of data sources, metric definitions, and governance processes
  • Stay current on emerging tools, technologies, and analytics best practices, conducting proof-of-concepts, and recommending new technologies (including BI and AI/ML solutions) based on business value
What we offer
What we offer
  • Health insurance plans (medical, dental, vision)
  • Health Savings Account (with employer-base deposit and match)
  • Flexible spending accounts
  • Competitive 401(k) with generous employer base deposit and match
  • Incentive opportunity*
  • Life insurance
  • Short- and long-term disability insurance
  • Paid vacation and holidays*
  • Employee Assistance Program
  • Employee discounts
  • Fulltime
Read More
Arrow Right

Digital Sales Analytics Manager

Join us as a Digital Sales Analytics Manager and help shape the future of digita...
Location
Location
United Kingdom , Luton
Salary
Salary:
Not provided
https://www.tui.com Logo
TUI
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in digital analytics or data-driven commercial roles with strong commercial acumen and an analytical mindset
  • You have excellent communication skills and can translate complex insights into clear actions for diverse audiences
  • Advanced Excel skills and hands-on experience with enterprise-level analytics tools, ideally Adobe Analytics and Adobe Target
  • Strong stakeholder management abilities, with a track record of educating, influencing and driving adoption of data-led approaches
  • You're comfortable working with large, complex datasets and generating meaningful insights independently
  • Experienced using data and visualisation tools such as SQL, BigQuery, Funnel and Looker Studio to extract, transform and analyse data at scale
Job Responsibility
Job Responsibility
  • Deliver core trading analytics, reporting and deep-dive insights across sales, traffic and conversion to inform digital growth strategy and commercial decisions
  • Generate actionable recommendations to optimise commercial performance, marketing effectiveness and merchandising strategies
  • Develop and maintain scalable, automated reporting and dashboards, championing self-service and strong data governance (including Adobe Analytics)
  • Analyse promotional performance, pricing changes and incident impacts to quantify revenue risks and support future trading decisions
  • Support A/B and multivariate testing by defining success metrics, analysing results, and translating findings into optimisation opportunities
  • Partner with commercial, merchandising and marketing teams to understand customer behaviour, identify sales trends and drive personalisation initiatives
  • Communicate clear, insight-led recommendations to senior stakeholders, while coaching colleagues to build analytics capability across the business
What we offer
What we offer
  • Attractive remuneration
  • discretionary bonus schemes
  • generous travel benefits
  • extensive health & well-being support
  • Flexible working
  • Access to TUI Learning Hub
  • Opportunities to work on global projects and teams
  • Community involvement with local charity and sustainability initiatives like TUI Care Foundation
  • Fulltime
Read More
Arrow Right

Senior Web Analytics & Digital Experience Manager

Bentley Systems is seeking a strategic and technically strong Senior Manager, We...
Location
Location
United States , Exton
Salary
Salary:
Not provided
bentley.com Logo
Bentley Systems
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in web analytics, digital analytics, marketing analytics, or related fields
  • Experience implementing Amplitude for end-to-end user journey tracking
  • Deep expertise with Google Analytics 4 (GA4), tag management systems, and digital tracking frameworks
  • Strong experience analyzing website performance, digital user behavior, and conversion optimization opportunities
  • Experience with experimentation and optimization methodologies, including A/B testing analysis
  • Demonstrated ability to translate complex data into actionable business insights and recommendations
  • Strong stakeholder management and communication skills with the ability to influence senior leaders
  • Experience building dashboards and reporting solutions using Power BI, Looker, or similar BI platforms
  • Ability to manage multiple priorities and cross-functional initiatives in a fast-paced environment
  • Bachelor’s or Master’s degree in a related discipline or equivalent training or experience
Job Responsibility
Job Responsibility
  • Lead Bentley’s web analytics and digital experience measurement strategy across global web properties
  • Serve as the primary analytics partner for Web, SEO, and Content Marketing teams
  • Own governance and optimization of Bentley’s web analytics ecosystem, including GA4, tag management, and digital tracking frameworks
  • Partner with Digital Marketing teams to analyze landing page performance, website engagement, and digital conversion behavior
  • Lead website funnel and user journey analysis to identify optimization opportunities across website experiences and conversion paths
  • Deliver actionable insights and recommendations that improve website performance, engagement, and conversion outcomes
  • Support experimentation and optimization initiatives, including A/B testing measurement and analysis
  • Develop executive-ready dashboards and reporting in Power BI and other visualization platforms
  • Collaborate with Martech and engineering teams to improve digital tracking and web measurement capabilities
  • Partner with Marketing Measurement & Attribution teams to align web engagement with broader marketing measurement frameworks
What we offer
What we offer
  • A great Team and culture
  • An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction
  • An attractive salary and benefits package
  • A commitment to inclusion, belonging, and colleague well-being through global initiatives and resource groups
  • A company committed to making a real difference by advancing the world’s infrastructure for a better quality of life, where your contributions help build a more sustainable, connected, and resilient world
  • Fulltime
Read More
Arrow Right

Senior Digital Sales Analytics Manager

Lead the strategic direction of digital sales analytics for TUI's UK&I region, t...
Location
Location
United Kingdom , Luton
Salary
Salary:
Not provided
https://www.tui.com Logo
TUI
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • You bring proven experience in digital sales analytics, with a track record of translating complex data into actionable business recommendations
  • Experience leading analytics teams is essential, along with a passion for developing analytical talent and fostering high-performance cultures
  • Your proficiency with data visualisation tools and analytics platforms enables you to deliver insight with clarity and impact
  • Excellent stakeholder management skills allow you to influence senior decision-makers and build trusted partnerships across commercial functions
  • Effective problem-solving abilities and analytical thinking help you identify opportunities that drive revenue, margin, and channel performance
  • You're comfortable establishing analytics governance, implementing data quality processes, and driving improvements in tooling and automation
Job Responsibility
Job Responsibility
  • Lead the strategic direction of digital sales analytics for TUI's UK&I region, transforming data into commercial insight that drives growth and shapes decision-making across our digital channels
  • You'll set the strategic direction for how insight drives digital sales performance across UK&I, elevating measurement standards and strengthening our data-driven trading capability
  • Leading the interpretation of digital sales performance, you'll guide commercial decision-making through regular reporting that highlights key trends and opportunities across our digital channels
  • Shape cross-platform insight across web and app by directing analysis of behavioural shifts and identifying structural trends that influence trading strategy and channel performance
  • Oversee analysis of discounting, promotional mechanics, and pricing shifts to inform senior commercial optimization, providing forward-looking recommendations ahead of trading cycles
  • Partner with Merchandising, Optimisation & Personalisation teams to support A/B and multivariate testing, ensuring robust insight underpins optimization decisions and translates into clear recommendations
  • Act as the senior analytical voice for Digital Sales, presenting strategic insights to leadership and building strong relationships across Sales, Product, CRO, Trading and central teams
What we offer
What we offer
  • Attractive salary
  • Bonus schemes
  • Extensive (travel-related) benefits
  • Comprehensive support for your wellbeing
  • Flexible working
  • Access the TUI Learning Hub to 'level up' and pursue your ambitions
  • Opportunities to work on international projects and with international teams
  • Get involved in local charitable causes and sustainability initiatives like the TUI Care Foundation
  • Fulltime
Read More
Arrow Right

Senior Manager, Digital Media Analytics

The Senior Manager, Digital Media Analytics at Valvoline Global turns complex ma...
Location
Location
United States , Lexington
Salary
Salary:
110000.00 - 150000.00 USD / Year
valvoline.com Logo
Valvoline
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Analytics, Statistics, Mathematics, Business, Economics, Computer Science, or a related field
  • 8+ years of progressive experience in digital analytics, business intelligence, or data science roles, preferably in a global or matrixed organization
  • Expertise in data visualization tools (e.g., Power BI, Tableau, or equivalent) and data manipulation using SQL, Python, or R
  • Strong experience with predictive analytics, statistical modeling, and machine learning methodologies
  • Proven ability to analyze complex datasets and translate findings into strategic recommendations
  • Exceptional communication and storytelling skills with the ability to translate complex data into clear business insights
  • Strong business acumen with experience working across functions such as Sales, Marketing, Supply Chain, and Finance
  • Demonstrated ability to influence decisions through data in a fast-paced, collaborative environment
  • Ability to work with global teams, with cultural differences, and can work across multiple time zones
  • Passion for social media and awareness of platform best practices
Job Responsibility
Job Responsibility
  • Lead strategic analytics initiatives to support business planning, performance measurement, and forecasting across global functions
  • Design and deliver dashboards, reports, and data models that communicate key metrics, trends, and actionable insights to cross-functional stakeholders
  • Oversee global Google Analytics (GA4) strategy, implementation, and governance, ensuring accurate tracking, consistent measurement frameworks, and alignment with business objectives
  • Apply statistical analysis, predictive modeling, and data visualization techniques to solve business Challenge and uncover growth opportunities
  • Lead cross-functional analytics initiatives by developing project roadmaps, execution plans, and post-project reports that demonstrate impact, ROI, and key learnings
  • Provide briefings, analytics strategies, and measurement frameworks that guide Valvoline Global in data-driven decision-making and align analytics outputs with organizational objectives
  • Develop training materials and lead workshops to strengthen data literacy across teams
  • Collaborate with business leaders to translate questions into analytical problems and deliver actionable, data-driven recommendations
  • Partner with stakeholders to support data quality and infrastructure by conducting audits, identifying improvements, and maintaining clear documentation of data sources, metric definitions, and governance processes
  • Stay current on emerging tools, technologies, and analytics best practices, conducting proof-of-concepts, and recommending new technologies (including BI and AI/ML solutions) based on business value
What we offer
What we offer
  • Health insurance plans (medical, dental, vision)
  • Health Savings Account (with employer-base deposit and match)
  • Flexible spending accounts
  • Competitive 401(k) with generous employer base deposit and match
  • Incentive opportunity*
  • Life insurance
  • Short- and long-term disability insurance
  • Paid vacation and holidays*
  • Employee Assistance Program
  • Employee discounts
  • Fulltime
Read More
Arrow Right

Manager Digital Marketing Analytics

As North America Manager Digital Marketing Analytics at adidas you are part of t...
Location
Location
Colombia , Bogota
Salary
Salary:
Not provided
adidas.com Logo
Adidas
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • University degree in the field of Business or equivalent
  • 5+ years of experience in traffic generation (both paid and non-paid channels) and audience analytics, in-house or at a leading traffic agency
  • Extensive experience with digital marketing and digital audience engagement programs in a brand environment
  • Experience in eCommerce environment
  • Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels
  • Creative and energetic team player who has a passion for traffic generation, CRM and Consumer Engagement, and audience analytics
  • Ability to efficiently work in organization with internationally reporting lines and multi-culture environment
  • Experiences with handling external marketing data such as spend, clicks, impressions, tactic metadata that are off site of the brand’s eCom property
  • Extensive experience with traffic analytics tools, attribution, marketing platforms & media KPIs and ROI, consumer database, segmentation and profiling
Job Responsibility
Job Responsibility
  • Be an active part in the execution or usage and contribute to the development of necessary market capabilities that the company needs to meet current and future traffic and audience growth plans aligned to global frameworks for focus areas assigned to you
  • Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of digital traffic generation activities and adidas consumer growth
  • Develop and implement new analytical framework over new business questions, new data types, horizontal analysis, and other explorations
  • Measure results of traffic generation, CRM and Consumer Engagement activities, audience growth and personalization using global agreed frameworks
  • Use and help develop a global aligned reporting framework that evaluates dimensions such as awareness, engagement and purchasing behavior
  • Drive the optimization of traffic generating channels, marketing spend efficiencies, paid and non-paid marketing engagement, consumer growth, and personalization in the market
  • Provide insights about adidas brand awareness and ecommerce performance
  • Prepare and share your findings with stakeholders across the organization in the form of channel forecasts, gap analysis, business cases, post mortems and database
  • Identify and implement new opportunities to drive growth through consumer and traffic optimization
  • Be able to explain the impact of marketing spend, reach, audience and traffic on business objectives using global aligned frameworks
  • Fulltime
Read More
Arrow Right