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We’re looking for a Data Science Manager to architect and lead the next generation of marketing data science at GoFundMe. This role will build and scale the foundations of applied data science and AI that empower our Marketing, Growth, and Finance teams to make high-confidence, ROI-positive investment decisions. You’ll serve as a player-coach for a talented group of experienced data scientists, driving innovation while ensuring excellence in delivery.
Job Responsibility:
Build a strong AI and data science foundation: Develop scalable pipelines, reusable modeling frameworks, and robust experimentation platforms to support marketing and growth decision-making
Lead end-to-end data science & AI projects: From requirements gathering through feature engineering, modeling, validation, deployment, and monitoring
Establish best practices: Champion standards in model governance, reproducibility, data quality, and system reliability to ensure sustainable and trustworthy AI adoption
Drive marketing science innovation: Apply advanced methods—causal inference, uplift modeling, multi-touch attribution, and media mix modeling—to unlock insights and optimize spend
Advance forecasting & ROI modeling: Deliver budget allocation frameworks and predictive models that guide long-term roadmap planning and marketing efficiency
Partner cross-functionally: Work closely with Marketing, Growth, Product, Engineering, and Finance leaders to align analytics initiatives with revenue impact
Invest in people: Mentor, coach, and elevate a team of high-performing data scientists
foster a culture of technical rigor, curiosity, and applied innovation
Push the frontier of applied AI in marketing: Evaluate emerging generative and predictive AI approaches for audience segmentation, creative optimization, personalization, and campaign efficiency
Requirements:
8+ years of experience in data science roles with direct impact on marketing, growth, or revenue optimization
Master’s or Ph.D. in a quantitative field (Statistics, Mathematics, Economics, Computer Science, Physics, Operations Research or related), or equivalent applied experience
Advanced proficiency in Python (NumPy, pandas, scikit-learn) and SQL (window functions, optimization)
Deep experience with experimentation frameworks: A/B testing, causal inference, uplift modeling, and attribution models
Proven success in forecasting, optimization, and budget allocation models for marketing and growth functions
Hands-on with data platforms (Snowflake, Databricks) and BI tools (Looker, Tableau, or equivalent)
Strong data storytelling and executive presentation abilities
Exceptional communication skills with the ability to influence executive stakeholders and translate data into actionable business recommendations
Experience developing senior data scientists and elevating team practices
Demonstrated ability to define a strategic vision for applied data science in marketing, balancing rapid experimentation with long-term infrastructure investments
Nice to have:
Familiarity with experimentation and web/mobile analytics platforms (Optimizely, GrowthBook, Google Analytics, Amplitude)
Experience integrating with marketing APIs (Google, Meta, programmatic platforms) for campaign optimization
Prior exposure to generative AI or LLMs in marketing use cases (e.g., personalization, targeting, creative analysis)
Knowledge of multi-arm and contextual bandit algorithms for adaptive experimentation and continuous marketing optimization
Familiarity with ML ops practices: version control, model monitoring, scalable ETL frameworks
What we offer:
Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year
Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together
Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits
Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow
Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
Community Engagement: Make a difference through our volunteering program