Manager - Customer Targeting & Eligibility List Consultant

• Provide consultation to marketing on customer targeting & eligibility for benefit reinforcement and spend campaigns targeted to Consumer and Commercial customers- this includes research on new data elements, reviewing segmentation, meeting with risk and analytic partners, and helping marketers submit requests accurately in our eligibility platforms.
• Reviews all list request submissions for accuracy, finalizes with marketing, and provides clear instructions to list execution team members to code and create file for delivery.
• Provide subject matter expertise to platform transformation team and participate in testing and campaign migration to a new platform.
• Troubleshot and research any data anomalies or customer complaints
• Identify process efficiencies and opportunities to simplify or reduce the number of list requests from marketing to free up capacity
• Train marketers on targeting processes

• College Degree
• Strategic and logical thinker
• Understanding/experience with marketing operations
• Experience working with data and marketing platforms (e.g.- Unica, Redpoint, Adobe, Salesforce)
• Highly organized, able to prioritize and meet deadlines
• A "can do" attitude
• Creative problem solver
• Strong relationship and communication skills- able to explain complex/technical concepts in layman's terms
• Control and compliance mindset

Big data platform/programming a plus (Hive, PySpark SQL, etc.)

• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities