Manager, Customer Retention Strategy

This role is responsible for developing and implementing customer retention strategies that improve renewal, reduce churn, and increase subscriber lifetime value for Mint Mobile and Ultra Mobile. The position combines strategic analysis with hands-on lifecycle marketing execution within the Braze platform to activate targeted retention programs across email, SMS, push, and other owned channels. The role analyzes customer behavior and performance data to identify retention opportunities, design lifecycle strategies, and directly deploy campaigns that influence customer engagement and renewal outcomes. Success is measured through measurable improvements in retention metrics, customer engagement, and incremental revenue contribution. This role plays a critical part in strengthening customer loyalty and driving sustainable base revenue performance across the Mint and Ultra subscriber base.