Manager, CTV Paid Media

• Develop and execute global CTV paid media strategies to drive subscriber acquisition, conversion, and efficiency across international markets (EMEA, APAC, LATAM) and major streaming device partner platforms (Roku, Fire TV, Samsung, LG, Vizio, etc.)
• Collaborate with cross-regional teams to manage campaigns across multiple countries and markets, providing strategic recommendations on strategy, performance optimization, and creative content
• Optimization of campaigns to increase incremental number of new subscribers and increase share of contribution from these device partners to the overall business
• Provide coaching, training, and performance feedback to direct report, fostering individual growth and team development
• Drive innovation by spearheading testing initiatives, helping to shape the test-and-learn agenda and ensure efforts are in lockstep with Global priorities
• Partner with cross-channel paid media teams to align on insights, performance trends, and holistic success metrics
• Maintain key planning and budget documents and memorialize global best practices
• Ongoing campaign performance analysis, working with internal teams to report back on results driven from our investments and provide campaign summaries/learnings
• Responsible for staying up to date on emerging trends and technologies – particularly within the OTT/CTV paid media and measurement space

• At least 5 years of paid media & acquisition experience required
• Experience with OTT/CTV buying landscape highly preferred
• Availability to work and attend meetings outside of normal business hours (5-10 PM EST) at least once per week
• Performance marketing experience (i.e. optimizing towards lower-funnel objectives, like conversion, with KPI's like cost-per-acquisition or return on ad spend) is a must
• Understanding of 3rd party tracking, serving, and attribution technologies, preferably Kochava
• Experience with and understanding of MMM attribution models is a plus
• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
• Mastery of media planning concepts and digital media terminology
• Flexibility & ability to work in a fast paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Sense of humor and desire to have fun!
• Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising
• OR equivalent professional work experience

• Media agency experience
• Global/ international media buying experience

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits