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The CRM Manager will be an integral member of the CRM division at Lunar Solar Group and report to the Director of CRM. This position will manage the client relationship and provide best-in-class acquisition and retention strategy across 6+ DTC clients. This could include any combination of email, SMS, loyalty, referral, and subscription management services. As CRM Manager, you will also manage and mentor 1-2 CRM Analysts who will assist with all builds, task management, and reporting while you manage overall strategy, final Q/A, and the client relationship. Your strategy will optimize customer lifecycles to help advance customers through the funnel of first site visit to repeat buyers of emerging direct-to-consumer brands across all industries, including food & beverage, beauty, tech, and apparel.
Job Responsibility:
Manage the client relationship and provide best-in-class acquisition and retention strategy across 6+ DTC clients
Own the email production process end-to-end through initial ideation, handoff to design, email build and scheduling, segmentation, and deployment for designated accounts
Oversee and ensure cohesion across all channels utilized by clients, building out effective omni-channel strategies
Oversee the development, launch, and continual optimization of any combination of retention strategies: subscription, loyalty, referral
Provide final QA on all team deliverables (email content, segments, send time, briefs, reports)
Evaluate ad hoc, weekly, and monthly reporting, and provide analysis and recommendations to clients based on findings
Work closely with the CRM team to analyze findings, identify trends, share learnings, and recommend new strategies
Stay current on email best practices and industry standards
continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs
Coach and mentor direct reports to develop their skills as it relates to account management, communication, client services, and email strategy
Requirements:
2-5 years of email marketing experience in the e-commerce industry
Advanced experience with campaign management tools and/or an ESP, we primarily use Klaviyo
Experience with CRM tech outside of Klaviyo (e.g. Iterable, Attentive, Wonderment, Yotpo etc.)
Strong knowledge of Excel, Powerpoint, and Word a must
Strong organizational and presentation skills
Experience compiling, analyzing, and tracking data to aid in decision making
Customer segmentation and database management experience
Client relationship management
Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
Excellent attention to detail and quality assurance capabilities
willingness to be hands-on
Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
Excellent interpersonal skills
team player with ability to communicate well among cross-functional teams
BS/BA Degree in Business, Psychology, Marketing or related field is desired
What we offer:
Competitive salary
Comprehensive health, dental, and vision insurance
Flexible work hours and remote work options
Professional development and training opportunities
Inclusive and supportive work environment that values creativity and innovation