Manager CRM Lifecycles Global E-Commerce Job at Puma Group (Herzogenaurach)

Group Product Manager

Be a key part of Circle K’s journey as we enhance our customer experience throug...

Location

United States , Charlotte

Salary:

Not provided

Circle K

Expiration Date

Until further notice

Requirements

Significant experience (7+ years) in product management, with a specialized focus on loyalty programs, CRM, and customer lifecycle management
demonstrated success in leading and inspiring a team of product managers or specialists in the loyalty or CRM space
deep expertise in loyalty program design, development, and optimization, including understanding different program mechanics, reward structures, and member engagement tactics
strong understanding of CRM platforms, marketing automation, and data-driven personalization techniques to enhance the member experience
proven ability to use customer data and analytics to derive insights, measure program performance, and drive strategic decisions
experience with the technical aspects of loyalty systems, including integration with POS, e-commerce, and mobile app platforms
excellent cross-functional leadership, communication, and stakeholder management skills, with experience working in a global matrix organization
a strategic thinker with a customer-centric approach, passionate about building lasting customer relationships
bachelor’s or Master’s degree in Marketing, Business, Economics, Computer Science, or a related field
experience in the retail, CPG, or service industry with a large member base is highly desirable.

Job Responsibility

Create compelling personalized experiences that foster deep customer engagement, increase retention, and maximize customer lifetime value
lead the strategic development, implementation, and optimization of loyalty platforms
support on program benefits and member communication strategies
define the product vision for loyalty at Circle K
manage the product roadmap
leverage data to understand member behavior and preferences
collaborate with loyalty, marketing, digital, analytics, and operational teams to deliver a cohesive and rewarding experience.

Manager CRM Lifecycles Global E-Commerce

As CRM Lifecycle Manager, you will own the end-to-end customer lifecycle strateg...

Location

Netherlands , Utrecht

Salary:

Not provided

Puma Group

Expiration Date

Until further notice

Requirements

Strong experience in CRM lifecycle or retention marketing, ideally in global retail and eCommerce, fashion, lifestyle, or sportstyle organizations
Proven ability to design lifecycle strategies
Highly analytical mindset: comfortable working with cohorts, funnels, CLTV models, and incrementality frameworks
Deep understanding of CRM ecosystems, including ESPs, CDPs, identity resolution, and marketing automation capabilities
Ability to turn data into decisions - you can clearly articulate why a journey exists, what it drives, and how success is measured
Strong stakeholder management skills, able to align global and regional teams around shared lifecycle principles
Hands-on but strategic: you can zoom out to define frameworks and zoom in to fix what’s not working

Job Responsibility

Define and own the global CRM lifecycle strategy, covering acquisition onboarding, activation, engagement, repeat purchase, retention, and reactivation
Design lifecycle frameworks from scratch: key moments, triggers, journeys, and messaging logic across the customer lifecycle
Brief lifecycle journeys to the Internal Creative Studio and ensure the output reflects industry best-practices and fit-for-purpose
Translate customer behaviour into action, aligning with wider brand marketing teams to integrate customer profiles and using data to identify high-impact moments where CRM can drive incremental value
Partner closely with data & analytics teams to define segmentation logic, customer states, and lifecycle KPIs (retention, frequency, CLV uplift)
Work with platform vendors and internal tech teams to ensure journeys are scalable, automated, and measurable across regions and channels
Own lifecycle performance measurement, setting up test-and-learn frameworks, incrementality and A/B testing, and cohort-based reporting, continuously reviewing and optimising performance of journeys
Collaborate with paid media and onsite teams to align lifecycle messaging with acquisition, personalization, and conversion strategies
Act as the strategic voice of the customer, balancing brand, experience, and commercial outcomes across touchpoints

Group Product Manager

As the Group Product Manager for Global Loyalty & Merchandising, you will be a k...

Location

United States , Charlotte

Salary:

Not provided

Circle K

Expiration Date

Until further notice

Requirements

Significant experience (7+ years) in product management, with a specialized focus on loyalty programs, CRM, and customer lifecycle management
Demonstrated success in leading and inspiring a team of product managers or specialists in the loyalty or CRM space
Deep expertise in loyalty program design, development, and optimization, including understanding different program mechanics, reward structures, and member engagement tactics
Strong understanding of CRM platforms, marketing automation, and data-driven personalization techniques to enhance the member experience
Proven ability to use customer data and analytics to derive insights, measure program performance, and drive strategic decisions
Experience with the technical aspects of loyalty systems, including integration with POS, e-commerce, and mobile app platforms
Excellent cross-functional leadership, communication, and stakeholder management skills, with experience working in a global matrix organization
A strategic thinker with a customer-centric approach, passionate about building lasting customer relationships
Bachelor’s or Master’s degree in Marketing, Business, Economics, Computer Science, or a related field
Experience in the retail, CPG, or service industry with a large member base is highly desirable

Job Responsibility

Create compelling personalized experiences that foster deep customer engagement and increase retention
Lead strategic development, implementation, and optimization of loyalty platforms
Support program benefits and member communication strategies in close collaboration with the Loyalty and Membership Experience team
Define the product vision for loyalty at Circle K
Manage product roadmap
Leverage data to understand member behavior and preferences
Collaborate with loyalty, marketing, digital, analytics, and operational teams to deliver a rewarding member experience

Fulltime

Manager Mobile App & CRM Global E-Commerce

As the Global eCom App Marketing Manager, you will define and lead our global ap...

Location

Germany , Herzogenaurach

Salary:

Not provided

Puma Group

Expiration Date

Until further notice

Requirements

Strong experience in CRM, lifecycle, or app marketing within eCommerce, consumer tech or fashion/lifestyle organizations
Strong experience managing push, in-app messaging, and deep linking ecosystems
Hands-on experience with marketing automation platforms (experience with Emarsys preferred)
Experience with mobile attribution and deep linking tools (e.g., Branch)
Strong analytical capability with ability to translate data into strategy
Experience managing cross-functional and international stakeholders

Job Responsibility

Define and lead the global app retention and engagement strategy across push notifications, in-app messaging, and other app communication channels
Build lifecycle frameworks covering onboarding, activation, engagement, loyalty, win-back, and reactivation
Establish global best practices and scalable playbooks for local market execution
Drive personalization and segmentation strategies in partnership with CRM and data teams
Own the global app growth and retention roadmap aligned with business objectives
Design and oversee a structured testing framework (A/B, multivariate testing)
Collaborate with product and UX teams to improve app conversion, usability, and engagement
Define global KPIs for app performance (retention, churn, CLTV, push engagement, revenue contribution)
Own strategic relationships with key marketing technology vendors, including Emarsys (ESP & customer engagement) & Branch (deep linking & attribution)
Act as the central point of contact for local market teams executing app campaigns

Manager App Marketing Global E-Commerce

As the Global eCom App Marketing Manager, you will define and lead our global ap...

Location

Netherlands , Utrecht

Salary:

Not provided

Puma Group

Expiration Date

Until further notice

Requirements

Strong experience in CRM, lifecycle, or app marketing within eCommerce, consumer tech or fashion/lifestyle organisations
Strong experience managing push, in-app messaging, and deep linking ecosystems
Hands-on experience with marketing automation platforms (experience with Emarsys preferred)
Experience with mobile attribution and deep linking tools (e.g., Branch)
Strong analytical capability with ability to translate data into strategy
Experience managing cross-functional and international stakeholders

Job Responsibility

Define and lead the global app retention and engagement strategy across push notifications, in-app messaging, and other app communication channels
Build lifecycle frameworks covering onboarding, activation, engagement, loyalty, win-back, and reactivation
Establish global best practices and scalable playbooks for local market execution
Drive personalization and segmentation strategies in partnership with CRM and data teams
Own the global app growth and retention roadmap aligned with business objectives
Design and oversee a structured testing framework (A/B, multivariate testing)
Collaborate with product and UX teams to improve app conversion, usability, and engagement
Define global KPIs for app performance (retention, churn, CLTV, push engagement, revenue contribution)
Own strategic relationships with key marketing technology vendors, including Emarsys (ESP & customer engagement) & Branch (deep linking & attribution)
Act as the central point of contact for local market teams executing app campaigns

Senior E-commerce Manager

Senior Ecommerce Manager Luxury Sports Brand. We’re partnering with a high-profi...

Location

United Kingdom , London

Salary:

Not provided

Major Players Limited

Expiration Date

Until further notice

Requirements

5+ years’ experience in Ecommerce Management, ideally within high-growth fashion, streetwear, or talent-led brands
Expert in Shopify Plus and Klaviyo, with experience building flows from scratch and A/B testing campaigns
Experience managing or building a digital loyalty program (e.g., LoyaltyLion, Yotpo, Smile)
Strong commercial acumen, comfortable managing P&Ls and driving measurable growth
Highly analytical, using data to inform every decision
Calm under pressure, especially during high-volume site traffic periods

Job Responsibility

Develop and execute long-term ecommerce roadmaps to drive global sales growth and increase customer lifetime value
Own the global trading calendar, executing launches, promotions, and high-profile drops with the customer journey in mind
Manage and optimise the Shopify Plus ecosystem, including app integrations, theme customisation, and backend logistics
Partner cross-functionally with Marketing, Creative, and Merchandising teams to align campaigns, storytelling, product presentation, and onsite experience with commercial objectives
Lead the CRM strategy, building lifecycle email flows (welcome, abandoned cart, post-purchase, win-back) that turn one-time buyers into loyal customers
Design and manage a loyalty program or app, offering perks such as early access, exclusive drops, and digital content
Use advanced segmentation to deliver personalised content for a global audience
Own daily, weekly, and monthly site performance, balancing revenue, conversion, and margin targets
Analyse site performance, sales data, and customer behaviour to identify CRO opportunities
Deliver detailed post-campaign reporting to track the impact of email, loyalty, and other initiatives on total revenue

Fulltime

Lead Service Designer

As a Lead Service Designer, you will be responsible for partnering with business...

Location

United States; Canada , San Diego; Halifax

Salary:

171000.00 - 257000.00 USD / Year

ResMed

Expiration Date

Until further notice

Requirements

Minimum of 7 years of experience in design or design research
At least 4 years in Service and Strategic Design
Strong portfolio showcasing work and experience applying design to complex projects in large matrix organizations
Experience in applying design to help transform and scale global enterprise platforms (e.g. E-commerce, CRM etc.) is highly desirable
Bachelor’s degree in HCI, Psychology, Interaction Design, Industrial Design, Digital Design, Anthropology or relevant field is desirable
Post-graduate qualifications in Psychology or another research or behavioral science-based field is highly desirable
Proficient across the end-to-end design lifecycle
Proven ability to weigh user needs against business outcomes and building commercially viable solutions
Proven ability to engage with, influence and win the support of senior decision makers through masterful story telling
Strong understanding of human behavior, and human-computer or customer service interaction patterns

Job Responsibility

Partner with business, product and technology leaders to understand key strategic outcomes, problems and opportunities as well as shape the role of design
Lead the scoping, design, set up and execution of strategic discoveries across the portfolio
Work with teams to define clear strategies and success metrics for projects
Lead the design, set up and execution of mixed method research techniques
Collaborate with product managers, architects, business analysts and other stakeholders to get a deeper understanding of our end-to-end user journeys, processes, technology and data
Create user journey maps to visualize the user experience across different stages and channels
Develop detailed service blueprints that map out the entire service process
Develop detailed user archetypes based on research findings
Lead storytelling and visualization to help cross-functional teams to develop a deep understanding of user journeys
Lead the design and facilitation of co-creation workshops with stakeholders

What we offer

comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance
sleep care management
Health Savings Account (HSA)
Flexible Spending Account (FSA)
commuter benefits
401(k)
Employee Stock Purchase Plan (ESPP)
Employee Assistance Program (EAP)
tuition assistance
Flexible Time Off (FTO)

Fulltime

Performance Manager

The Performance Manager is a key player in EMF Media’s growth engine, responsibl...

Location

France

Salary:

Not provided

EMF Media

Expiration Date

Until further notice

Requirements

4+ years in performance marketing with hands-on execution across paid social and search
Mastery of media buying on Meta, TikTok, Google, YouTube, both tactical and strategic
Understanding of influencer marketing, email marketing, CRO, and creator-driven brand economy
Strong analytical capabilities with a fluency in performance metrics and attribution logic
Experience working with DTC or e-commerce brands in beauty/wellness is mandatory
Demonstrated ability to manage budgets, scale campaigns, and deliver profitability
Clear communicator, capable of cross-functional collaboration and strategic thinking

Job Responsibility

Own the full lifecycle of paid media from strategic design to tactical execution
Design and launch full-funnel campaigns across all social paid channels and emerging platforms
Drive budget ownership and performance monitoring at a strategic level, ensuring investments are aligned with growth objectives and KPIS
Define testing priorities and guide media buyers to optimise performance across key levers like creatives, messaging, and bidding strategies
Collaborate with Leadership to ensure campaign structures align with client goals
Use data as your compass to optimise campaigns daily, weekly, and monthly
Monitor performance KPIS to drive constant improvement
Conduct structured post-mortems to identify winning elements and optimisation areas
Make sure the data on the client and internal dashboards is correct
Collaborate with Creative Strategists and Copywriters Strategists to ensure ad creatives are aligned with performance-driven objectives and campaign KPIs (ROAS, CPA, CTR, CVR, etc.)

What we offer

Join a High-Performance Team
Remote & Flexible Work
Career Growth & Learning
Collaborative Culture
Competitive Compensation
Performance-based bonuses

Fulltime

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Manager CRM Lifecycles Global E-Commerce

Puma Group

Location:
Germany , Herzogenaurach

Category:
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Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
April 01, 2026

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Manager CRM Lifecycles Global E-Commerce

Puma Group

Location:Germany , Herzogenaurach

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Contract Type:Not provided

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Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:April 01, 2026

Looking for more opportunities? Search for other job offers that match your skills and interests.

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Location:
Germany , Herzogenaurach

Category:
-

Contract Type:
Not provided

Job Posted:
April 01, 2026