Manager, CRM and Lifecycle Marketing

• Partner with the Benefits & Events Marketing lead to execute against new benefit and member event objectives
• Build and execute launch plans for new benefits, member-only events, and product enhancements, using planning tools to streamline timelines, scenario-plan, and improve cross-functional alignment
• Collaborate with analytics partners to measure launch and event performance, identify patterns, forecast behavior, and translate insights into actionable improvements
• Write clear, strategic creative briefs and collaborate with internal creative teams to deliver high-quality assets
• Own the marketing calendar for benefit launches and events
• recap performance and iterate on messaging, segmentation, and creative to improve in-market results
• Identify triggered CRM opportunities in partnership with Brand, Early Tenure, and Later Tenure teams
• Work with CRM Product and Engineering teams to build and refine automated programs, leveraging predictive models for smarter targeting and personalization

• 5+ years of performance marketing experience with a strong focus on CRM and loyalty
• Proven experience managing and optimizing direct-response campaigns across owned channels (email, push, in-app, on-site, etc.)
• Highly analytical, with the ability to use AI-enabled tools and insights to inform decisions
• Strong customer-first mindset with a passion for building meaningful member experiences
• Excellent collaboration skills and the ability to influence cross-functional partners
• Agile, curious, and comfortable navigating ambiguity in a fast-paced environment
• Experience partnering with creative, operations, product, and analytics teams
• Strong written and verbal communication skills, including comfort presenting to leadership
• Bachelor's degree required
• MBA preferred

Experience in a subscription-based or start-up environment is a plus

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan