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The Manager, Creator Partnerships & UGC is the business owner of the MAG Creator Platform, My Amazon Guy’s proprietary system for managing user-generated content (UGC) and affiliate partnerships across 400+ brands. This role oversees the platform’s success end-to-end: strategy, operations, and team growth. Working alongside the Lead Developer, the Manager ensures the product roadmap, creator network, and campaign operations scale efficiently while meeting ROI targets for MAG’s brands. As the point leader for creator partnerships and affiliate-driven growth, the Manager will establish scalable workflows for onboarding, compliance, content approvals, payments, and reporting. By building strong creator relationships and ensuring campaign excellence, they will drive revenue and elevate content quality across the portfolio.
Job Responsibility:
Serve as the primary business owner for the MAG Creator Platform, partnering with Lead Developer to guide roadmap priorities
Translate business objectives into technical requirements and operational processes
Monitor platform adoption, usability, and ROI across 400+ brands
Recommend feature enhancements to improve creator experience, content quality, and performance tracking
Design and implement the end-to-end creator lifecycle: discovery, onboarding, proposals, approvals, content delivery, and payments
Develop standards for creator quality, performance scoring, and tiering
Build and nurture long-term relationships with top creators and affiliates
Create guidelines for brand compliance, FTC disclosures, and usage rights
Oversee all campaigns run through the platform: product seeding, UGC packages, sponsored posts, giveaways, and affiliate programs