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Tines is looking for a Manager, Content Marketing to own content strategy and operations end-to-end. This person will help define the market narrative for intelligent workflows at a pivotal moment in our growth. This is a rare opportunity to shape how a category-leading company tells its story as it scales. As Manager, Content Marketing, you’ll sit at the intersection of product innovation, customer impact, and industry conversation, translating complex ideas into clear, compelling narratives that influence how builders, operators, and leaders think about the future of work. You will be the managing editor of Tines: setting the vision, raising the bar for quality, and deciding what stories deserve to be told and how. This is a hands-on leadership role for a true player-coach who wants to both create and lead. You’ll oversee a growing team of content managers while remaining deeply involved in content creation, campaign development, and editorial decision-making. Your mandate: build a content engine that drives brand awareness and thought leadership, strengthens AEO and discoverability, and meaningfully supports growth marketing and sales…all while maintaining a high bar for originality, ambition, and impact.
Job Responsibility:
Own and shape Tines’ content strategy
Be a player‑coach
Build thought leadership & a media‑grade brand
Drive distribution, experimentation & performance
Operate as a cross‑functional leader
Requirements:
8+ years of experience in content, editorial, journalism, or thought leadership roles, ideally within B2B SaaS or enterprise technology
Proven experience owning content strategy and operations at scale
Exceptional writing and editing skills, with a portfolio that demonstrates clarity of thinking and narrative strength
First-person experience and a strong POV of AI’s role in content creation
Experience managing and developing content teams, with a player‑coach mindset
Strong editorial judgment and the confidence to act as an editor‑in‑chief
Deeply data‑oriented, with experience measuring content performance and running experiments
Comfort operating in ambiguity and building systems from the ground up
Nice to have:
Familiarity with cybersecurity, IT, or technical audiences