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Manager, Content Marketing & Strategy

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Cherry Ventures

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Location:
United States , Waltham

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Category:
-

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Contract Type:
Not provided

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Salary:

100000.00 - 200000.00 USD / Year
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Job Description:

We are seeking a Manager, Content Marketing & Strategy to lead a team of content strategists, while serving as a hands-on editorial authority and senior point of contact for mission-critical accounts, and helping shape the future of marketing through applied AI and the evolution of scalable content products and processes within our marketing organization.

Job Responsibility:

  • Lead, mentor, and develop a team of content strategists and editors across multiple manufacturing and industrial verticals
  • Set clear standards for content quality, strategic thinking, and client engagement
  • Serve as the senior escalation point for content-related challenges, delivery risks, or customer concerns
  • Provide guidance and intervention on mission-critical accounts when the stakes, visibility, or complexity are high
  • Partner with account leadership, marketing leadership, and operations to ensure alignment and resolution during escalations
  • Foster a culture of accountability, learning, and calm problem-solving under pressure
  • Support hiring, onboarding, performance management, and career development
  • Provide ongoing coaching, feedback, and performance guidance to content team members, balancing quality, efficiency, and professional growth
  • Serve as the senior editorial authority and final quality bar for flagship content, including whitepapers, ebooks, research reports, and executive thought leadership
  • Provide direct editorial and strategic involvement for mission-critical customers, especially during launches, repositions, or escalations
  • Shape content strategies for integrated campaigns, account-based initiatives, and industry-specific programs
  • Translate complex manufacturing, engineering, and industrial topics into compelling, customer-centric narratives
  • Ensure content aligns with brand voice, messaging frameworks, buyer-journey intent, and customer objectives, while also leveraging SEO best practices
  • Establish repeatable editorial frameworks that scale across clients and verticals
  • Act as a senior AI content strategist within marketing, with awareness of client-facing implications
  • Evaluate and pilot AI tools that support content creation, editing, research, optimization, and campaign planning, eventually broadening AI discovery into other marketing areas
  • Design and evolve the prompt frameworks, parameters, and governance standards that guide AI-generated content
  • Ensure AI usage enhances speed and insight while protecting brand voice, accuracy, and client confidence - providing editorial refinement and QA for AI-generated drafts
  • Enable teams and stakeholders through documentation, training, and transparent communication
  • Demonstrated ability to strategically apply AI content-generation tools, including prompt design and refinement, with an understanding of model capabilities, limitations, and governance considerations
  • Define when AI workflows transition from experimentation into standardized, repeatable practice across the content organization

Requirements:

  • 7–10 years of experience in content marketing or strategy, with a proven track record of delivering measurable performance improvements and presenting strategic recommendations to senior stakeholders
  • Proven experience managing and developing content or marketing teams
  • Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred
  • Strong understanding of B2B buyer journeys and marketing funnel content
  • Working knowledge of SEO best practices and keyword research
  • Clear, confident communication skills—especially in client-facing environments
  • Ability to manage multiple accounts and deadlines simultaneously
  • Experience working with content vendors or freelance writers
  • Comfort using or learning AI tools for content generation, ideation, and analysis
  • Demonstrated ability to innovate within content strategy, including use of AI tools for efficiency and ideation.
  • Proficiency with AI content-generation platforms (GPT models, Jasper, Copy.ai, etc.)
  • Strong understanding of prompt engineering concepts and foundational AI model training

Nice to have:

  • B2B and/or industrial/manufacturing industry knowledge
  • Experience using SEO tools (e.g., SEMRush, Google Search Console), Data Studio reporting from Google, and/or A/B testing software
  • Experience using marketing automation platform tools (e.g., HubSpot, Salesforce Account Engagement, etc.)
  • Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, Asana, and/or project management
What we offer:
  • 401(k) match
  • medical, dental and vision insurance
  • life and disability insurance
  • generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave
  • EAP, other wellbeing resources

Additional Information:

Job Posted:
February 14, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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