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We are seeking a Manager, Content Marketing & Strategy to lead a team of content strategists, while serving as a hands-on editorial authority and senior point of contact for mission-critical accounts, and helping shape the future of marketing through applied AI and the evolution of scalable content products and processes within our marketing organization.
Job Responsibility:
Lead, mentor, and develop a team of content strategists and editors across multiple manufacturing and industrial verticals
Set clear standards for content quality, strategic thinking, and client engagement
Serve as the senior escalation point for content-related challenges, delivery risks, or customer concerns
Provide guidance and intervention on mission-critical accounts when the stakes, visibility, or complexity are high
Partner with account leadership, marketing leadership, and operations to ensure alignment and resolution during escalations
Foster a culture of accountability, learning, and calm problem-solving under pressure
Support hiring, onboarding, performance management, and career development
Provide ongoing coaching, feedback, and performance guidance to content team members, balancing quality, efficiency, and professional growth
Serve as the senior editorial authority and final quality bar for flagship content, including whitepapers, ebooks, research reports, and executive thought leadership
Provide direct editorial and strategic involvement for mission-critical customers, especially during launches, repositions, or escalations
Shape content strategies for integrated campaigns, account-based initiatives, and industry-specific programs
Translate complex manufacturing, engineering, and industrial topics into compelling, customer-centric narratives
Ensure content aligns with brand voice, messaging frameworks, buyer-journey intent, and customer objectives, while also leveraging SEO best practices
Establish repeatable editorial frameworks that scale across clients and verticals
Act as a senior AI content strategist within marketing, with awareness of client-facing implications
Evaluate and pilot AI tools that support content creation, editing, research, optimization, and campaign planning, eventually broadening AI discovery into other marketing areas
Design and evolve the prompt frameworks, parameters, and governance standards that guide AI-generated content
Ensure AI usage enhances speed and insight while protecting brand voice, accuracy, and client confidence - providing editorial refinement and QA for AI-generated drafts
Enable teams and stakeholders through documentation, training, and transparent communication
Demonstrated ability to strategically apply AI content-generation tools, including prompt design and refinement, with an understanding of model capabilities, limitations, and governance considerations
Define when AI workflows transition from experimentation into standardized, repeatable practice across the content organization
Requirements:
7–10 years of experience in content marketing or strategy, with a proven track record of delivering measurable performance improvements and presenting strategic recommendations to senior stakeholders
Proven experience managing and developing content or marketing teams
Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred
Strong understanding of B2B buyer journeys and marketing funnel content
Working knowledge of SEO best practices and keyword research
Clear, confident communication skills—especially in client-facing environments
Ability to manage multiple accounts and deadlines simultaneously
Experience working with content vendors or freelance writers
Comfort using or learning AI tools for content generation, ideation, and analysis
Demonstrated ability to innovate within content strategy, including use of AI tools for efficiency and ideation.
Proficiency with AI content-generation platforms (GPT models, Jasper, Copy.ai, etc.)
Strong understanding of prompt engineering concepts and foundational AI model training
Nice to have:
B2B and/or industrial/manufacturing industry knowledge
Experience using SEO tools (e.g., SEMRush, Google Search Console), Data Studio reporting from Google, and/or A/B testing software