Manager Content - Marketing CRM (HCP)

This role is responsible for developing and executing core marketing operations capabilities. This role will drive operational excellence in omni-channel Customer Relationship Management (CRM) campaigns, provide strategic direction for multi-brand customer engagement initiatives, and ensure close alignment with global marketing and technology teams. The position plays a key role in scaling high-value marketing operations functions and supporting enterprise-wide digital initiatives for Amgen’s brands. This role oversees end-to-end campaign execution and delivery leveraging Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud, leading a team of Marketing CRM Execution Specialists who build and launch campaigns. The Manager will lead strategy and operations for the CRM function – from capacity planning and solution design to governance and quality assurance – to ensure that marketing campaigns are executed effectively and efficiently. This position reports to senior leadership within the organization and will collaborate extensively with global stakeholders, including brand teams, IT/data teams, and Amgen’s Global Customer Capabilities (GCC) group, to deliver personalized customer experience at scale.