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Manager, Connected Cardiology Marketing

https://www.baxter.com/ Logo

Baxter

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Location:
United States , Skaneateles Falls

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Category:
-

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Contract Type:
Employment contract

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Salary:

112000.00 - 154000.00 USD / Year
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Job Description:

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

Job Responsibility:

  • Execute go to market strategy to increase adoption of cloud-based ECG management solutions for new and existing Cardio Server customers
  • Lead strategic partnerships for connected cardiology to increase awareness and adoption of connected cardiology solutions
  • Serve as regional business expert of cardiology connectivity and service solutions, executing and supporting product, positioning, promotion, pricing initiatives to support the US sales team
  • Identify and implement new 'one cardiology' business models that support pull-through of the total cardiology portfolio (device, software services)
  • Create and execute product launch and go to market plans to support new product and feature releases of ECG management and connectivity products
  • Establish customer reference sites, evidence-based proof points, and testimonials of product value propositions for Epiphany Cardio Server ECG management solutions
  • Develop sales training to enable field sales team to understand connected ECG workflows and help them articulate key clinical, economic, and financial benefits of connected cardiology solutions
  • Partner with global marketing and enterprise connectivity teams to evaluate business model for primary care ECG management solutions
  • Partner with marketing communications team to develop communications materials, demand generation programs, and product support materials value propositions for category

Requirements:

  • Bachelor’s degree in marketing or related field. MBA preferred
  • 5 years of experience in marketing, product management, Healthcare IT, or related field
  • Strong financial and analytical skills including Microsoft Office Excel
  • Solid experience using analytical techniques to develop strategic plans
  • Excellent customer presentation skills and executive presence
  • Ability to simplify and distill complex concepts
  • Organized and able to manage multiple priorities effectively working with regional sales teams and all functional groups
  • Proven ability to take actions and implement effective solutions in a timely manner
  • Knowledge of cardiology and diagnostic workflows preferred
  • Healthcare IT and experience with SAAS-based products and pricing models preferred

Nice to have:

  • MBA preferred
  • Knowledge of cardiology and diagnostic workflows preferred
  • Healthcare IT and experience with SAAS-based products and pricing models preferred
What we offer:
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • medical and dental coverage that start on day one
  • insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
  • 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
  • Flexible Spending Accounts
  • educational assistance programs
  • time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave
  • commuting benefits
  • Employee Discount Program
  • Employee Assistance Program (EAP)
  • childcare benefits

Additional Information:

Job Posted:
May 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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