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Our client is a private equity-backed, multi-site healthcare platform and the nation’s largest provider of urgent care, operating a scaled network of nearly 400 clinics across the U.S. The business delivers high-volume, accessible care through a hybrid model of corporate-owned and franchise locations, combining clinical quality with strong operational efficiency. Following its recent acquisition by a healthcare-focused PE firm, the company is entering its next phase of growth, expanding beyond episodic urgent care into a more consumer-driven model focused on wellness, prevention, and longitudinal patient engagement. As our client evolves toward a more consumer-centric, preventative care model, this role will play a critical part in defining and building the next generation of services that extend beyond traditional urgent care.The Director of Commercial Strategy will operate at the center of this transformation, owning the development of new consumer-facing offerings from concept through launch. This includes identifying unmet patient needs, shaping service concepts grounded in consumer insight, and translating those into commercially viable, scalable solutions. This role sits within the office of the CEO and works in close partnership with executive leadership, serving as a key thought partner in shaping theh company’s innovation agenda and long-term growth strategy. The position offers significant visibility and influence across the organization, with regular engagement across the executive leadership team and Board. Operating within a hybrid franchise and corporate-owned model, this candidate must be adept at navigating complexity, influencing across stakeholders, and designing solutions that can scale effectively across both direct and indirect operating environments.
Job Responsibility:
Lead end-to-end development of new service lines from concept through pilot and scalable rollout, including pilot design, market selection, operational requirements, execution, performance evaluation, and transition to operations
Own the development of consumer insight and research agendas, identifying unmet needs, validating demand, and shaping offerings grounded in a deep understanding of patient behavior and preferences
Develop and refine business cases and go-to-market strategies, including market opportunity, pricing, economic viability, and alignment across franchise and corporate-owned models
Lead cross-functional teams across marketing, technology, revenue cycle management, operations, and clinical leadership, driving alignment and accountability in a complex, distributed environment
Design and execute pilot programs, leveraging structured learning agendas, consumer research, and performance data to iterate and refine offerings
Synthesize insights from pilots, consumer research, and market dynamics to inform scalable models and long-term growth strategy
Partner closely with executive leadership to prioritize initiatives, shape the innovation roadmap, and communicate key findings, tradeoffs, and recommendations
Navigate and influence across a franchise and corporate ecosystem, ensuring new initiatives are designed for adoption and success across both models
Champion a disciplined, execution-oriented approach to innovation, building repeatable processes and frameworks to support ongoing development and successful rollout of new initiatives
Requirements:
3 to 7 years of experience across strategy consulting, growth strategy, product management, or operational leadership roles, ideally combining consulting and in-house operating experience
Proven 0 to 1 builder with experience launching and scaling new offerings in DTC or B2C environments, including developing business cases, economic models, and go to market strategies that translate into revenue generating outcomes, with demonstrated success building and scaling consumer-facing offerings, ideally within healthcare, wellness, or adjacent consumer services
Strong orientation toward consumer insight and behavior, with experience leveraging research to inform product, service design, and go-to-market strategy
Experience leading cross-functional initiatives across marketing, technology, operations, and commercial teams, with the ability to influence without direct ownership in complex or distributed environments
Strong commercial and analytical acumen, with a deep understanding of consumer behavior, monetization, pricing, and unit economics, including CAC, LTV, and growth efficiency metrics
Demonstrated ability to operate in ambiguous, fast-paced environments, bringing structure to undefined problems and driving initiatives from concept through pilot and into market
Experience designing and executing pilot programs, including defining success metrics, selecting test markets, and iterating based on performance
Exposure to multi-location, consumer-facing businesses such as retail, healthcare services, wellness, or CPG environments, with experience operating in distributed models
familiarity and experience with franchise systems or indirect operating structures is highly valuable
Strong communication skills and executive presence, with the ability to translate complex insights into clear, actionable recommendations for senior stakeholders and influence without authority across executive leadership, operators, and external partners
Operational mindset with the ability to build scalable processes, systems, and workflows while driving accountability and measurable outcomes
Entrepreneurial, low-ego leader with a bias toward action, a willingness to roll up sleeves, and a collaborative approach to building and scaling new initiatives