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Manager, Commercial Activation

United States, Framingham Employment contract 96000.00 - 138400.00 USD / Year · Job Posted June 16, 2026
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Job Description

The Manager, Commercial Activation – Own Brands is responsible for owning end-to-end activation of a defined portfolio of Private Brand SKUs, ensuring products are effectively positioned, launched, and optimized across Staples Business, Retail, Staples.com, and Marketplace channels. This role operates at the center of cross-functional execution, driving alignment across teams, identifying and resolving activation gaps, and using data-driven insights to continuously improve performance.

Job Responsibility

  • Own end-to-end activation for a portfolio of Own Brand SKUs, including new launches and in-market assortment
  • Ensure products are properly set up and optimized across digital, retail, and program environments
  • Identify and resolve activation gaps impacting pricing, placement, readiness, and content
  • Drive cross-functional alignment across Merchandising, Pricing, Sales, Digital, Retail, Marketplace, and GPO partners
  • Partner with execution teams to ensure activation plans are delivered consistently
  • Analyze performance data (sales, pricing, channel performance) to identify risks and opportunities
  • Monitor key activation KPIs and ensure follow-through on improvements
  • Translate data into clear, actionable insights to support business decisions
  • Contribute to reporting improvements and enhanced data visibility
  • Lead or influence cross-functional initiatives and mentor less experienced team members

Requirements

  • Bachelor's degree in Business, Marketing, Merchandising, Analytics, or related work experience
  • 7+ years of experience in merchandising, marketing, commercial activation, or related roles

Nice to have

  • Experience in omnichannel retail (B2B, eCommerce, Retail, Marketplace)
  • Experience working with SKU-level sales, pricing, or channel performance data
  • Experience supporting go-to-market or product performance initiatives
  • Exposure to Private Brands or CPG environments

What we offer

  • Competitive base salary + bonus on eligible positions
  • 22 days plus 7 major holidays and 1 floating holiday
  • Company match 401(k) plan
  • Online and retail discounts
  • Physical and mental health wellness programs
  • Daycare, cafeteria, fitness center, and coffee shop at our HQ
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
  • Online and Retail Discounts
  • Physical and Mental Health Wellness programs
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